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Profile: Judith Kithaka
Articles by Judith Kithaka
Take 6: Peter Nduati Talks Social Media
We are pleased to speak with today’s interviewee, Peter Nduati, Chief Executive Officer of Resolution Health East Africa Ltd. Enjoy and learn. Judith Kithaka (JK): You are an avid Twitter... read more
Seven Deadly Sins of Social Media Marketing
According to Scott Stratten, there are seven deadly sins that hinder successful social media marketing that yield desired results. They are: Gluttony The point of participating in social media is... read more
Is Email Marketing the Black Sheep of Online Marketing?
2Facebook has been doing it for years. Twitter realised its power recently and began sending out weekly updates to its users. Even Pinterest and LinkedIn are not left behind. What... read more
Kenya’s History At The Olympics Infographic
In a few weeks from now, the world will be treated to the greatest entertainment of all – OLYMPICS. As far as I can remember I always looked forward to... read more
New Top 3 Social Media Challenges
It’s a new world, where technology is dynamic and information is only a click away. For businesses looking to connect with the new generation of potential consumers and the highly... read more
3 Lessons The Tweeting Chief Can Teach You About Social Media Engagements
In Nakuru County in the North Rift of Kenya lies Lanet Umoja Location that is demonstrating the power of Twitter. The area chief has taken to Twitter to inform and... read more
Google+ for Business: Curated Content #2
In this post, we explored how Google is transforming the online marketing landscape by changing its rankings and algorithm to focus on quality, relevant content that your readers will love... read more
4 Reasons Why You Need a Blog
Without a doubt, social media and by extension Facebook has made it relatively cheap for small businesses to have an online presence. However, with the explosion of social media, it... read more
An Introduction to Content Strategy
Every time I hand over my business card, I am confronted with such questions; “What does a content strategist do?” ” What is it that you do exactly?” “Content strategist…... read more
Content Marketing vs. Traditional Advertising
(For this post: traditional advertising = advertising done via T.V, radio, billboard or print) When I first read that Coca-Cola was changing its marketing tactics from a 30sec video to... read more
A Case for Content Marketing: The Google Reason
I attended the Google Women Entrepreneurial and Tech Clinic that had been organized by Google Kenya. The company sought to teach and sensitise the rising female entrepreneurs on its products... read more
