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Profile: J.C. Kendall
Articles by J.C. Kendall
Don’t Freak Out About Content Marketing
Content Marketing is no grand, complicated new science that you need to get all stressed about. It is the mere development and distribution of the reasons why your target customer... read more
SEO: A Reality Check for Your Business
7As the world of Search Engine Optimization evolves over time, the topic of SEO appears to becoming more complicated in the eyes of many of you who operate businesses or... read more
What is Your Personal Brand Saying About You?
1You are probably very intelligent, very driven. You’ve been in the Technology, Sales or Marketing industry since you left college, and you’ve done well for yourself. Now, you want to... read more
Social Media is for Branding, not Selling
3You may have wasted massive amounts of money on advertising that had little to no chance of success. You may have spent years’ worth of efforts on attracting an irresponsive... read more
SEO: The Great Shakeout Has Begun
1I recently watched on YouTube a gathering of SEO celebrities discuss the current state of Search Engine Optimization in the aftermath of the latest updates to Google’s Penguin and Panda... read more
So, Just What is “Real Company Sh*t”?
6When I first watched Wil Reynolds of Seer Interactive coin the phrase “Real Company Sh*t”, I assumed that he had just put many folks in my industry out of business.... read more
Social Media Is The New SEO – Deal With It!
22If you work in the SEO and/or Social Media, you cannot help but notice how, with strong coaxing from Google, these two sectors are quickly becoming one. I am going... read more
How About We Knock Off The Social Media Buzzwords?
“If you can’t dazzle them with brilliance, baffle them with bullshit” – W.C. Fields Social Media is a new medium, consisting of new platforms for doing the same damn thing... read more
Why I Am Going To Block You – A Google+ Etiquette Guide
In 2011, I was voted one of “The Best Google+ Users” by the Google+ community. While as an original member of the forum before it was open to the public,... read more
Put Down the Social Media, and Back Away Slowly!
Hey you! Yeah, I mean you. I see you sitting there scratching your head, trying to figure out Social Media for your business, hoping that at last, this Social Media... read more
Fighting Plagiarism 101
1This is an article I never anticipated having to write. If you have ever had your copyrighted works plagiarized, you know the resulting feelings of outrage and helplessness. This article... read more
Is your Google+ Stream Like an Empty Restaurant? Fix It – “Gordon Ramsay Style”
This article is about all of you out there, who have begun to feel that Google + is a Ghost Town, because you do not seem to get many circles... read more
Why Facebook Cannot Make Enough Money, and Never Will.
6Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook... read more
SEO is Dead; Long Live SEO!
11Can you hear them whining? I am referring to all those so-called SEO pros that thanks to Panda & Penguin (Google Algorithms) can no longer use their favorite tricks, schemes... read more
Top 10 SEO Mistakes Still Made After Penguin
14In our SEO Practice at TekPersona, we are often bemused by some of the basic mistakes that continue to occur on a majority of web sites; especially after the beat-down... read more
