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Profile: J.C. Kendall

J.C. Kendall is the CEO of the Tekpersona Corporation.

TekPersona's mission is the optimization of Businesses, allowing them to perform at their peak.  They train organizations on how to turn their audiences into clients and customers. Making the most of Branding,  Social Media, & Search Engine Optimization, Tekpersona helps businesses optimize their Web Presence to better reach their target audience with relevant messages,  teaching Businesses how to maximize their marketing, and develop strong and memorable Corporate and Personal brands.

J.C. was selected by peers one the Best Google+ Users in 2011 & 2012 by the Google+ User Community.

 

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Articles by J.C. Kendall
Don’t Freak Out About Content Marketing

Don’t Freak Out About Content Marketing

Content Marketing

Content Marketing is no grand, complicated new science that you need to get all stressed about.  It is the mere development and distribution of the reasons why your target customer... read more

SEO: A Reality Check for Your Business

SEO: A Reality Check for Your Business

7

As the world of Search Engine Optimization evolves over time, the topic of SEO appears to becoming more complicated in the eyes of many of you who operate businesses or... read more

What is Your Personal Brand Saying About You?

What is Your Personal Brand Saying About You?

Branding

1

You are probably very intelligent, very driven. You’ve been in the Technology, Sales or Marketing industry since you left college, and you’ve done well for yourself. Now, you want to... read more

Social Media is for Branding, not Selling

Social Media is for Branding, not Selling

Branding

3

You may have wasted massive amounts of money on advertising that had little to no chance of success.  You may have spent years’ worth of efforts on attracting an irresponsive... read more

SEO: The Great Shakeout Has Begun

SEO: The Great Shakeout Has Begun

1

I recently watched on YouTube a gathering of SEO celebrities discuss the current state of Search Engine Optimization in the aftermath of the latest updates to Google’s Penguin and Panda... read more

So, Just What is "Real Company Sh*t"?

So, Just What is “Real Company Sh*t”?

B2B Marketing

6

When I first watched Wil Reynolds of Seer Interactive coin the phrase “Real Company Sh*t”, I assumed that he had just put many folks in my industry out of business.... read more

Social Media Is The New SEO - Deal With It!

Social Media Is The New SEO – Deal With It!

24

If you work in the SEO and/or Social Media, you cannot help but notice how, with strong coaxing from Google, these two sectors are quickly becoming one.  I am going... read more

How About We Knock Off The Social Media Buzzwords?

How About We Knock Off The Social Media Buzzwords?

“If you can’t dazzle them with brilliance, baffle them with bullshit” – W.C. Fields Social Media is a new medium, consisting of new platforms for doing the same damn thing... read more

Why I Am Going To Block You – A Google+ Etiquette Guide

Why I Am Going To Block You – A Google+ Etiquette Guide

In 2011, I was voted one of “The Best Google+ Users” by the Google+ community. While as an original member of the forum before it was open to the public,... read more

Put Down the Social Media, and Back Away Slowly!

Put Down the Social Media, and Back Away Slowly!

Hey you! Yeah, I mean you. I see you sitting there scratching your head, trying to figure out Social Media for your business, hoping that at last, this Social Media... read more

Fighting Plagiarism 101

Fighting Plagiarism 101

Content Marketing

1

This is an article I never anticipated having to write. If you have ever had your copyrighted works plagiarized, you know the resulting feelings of outrage and helplessness. This article... read more

Is your Google+ Stream Like an Empty Restaurant?  Fix It - “Gordon Ramsay Style”

Is your Google+ Stream Like an Empty Restaurant? Fix It – “Gordon Ramsay Style”

This article is about all of you out there, who have begun to feel that Google + is a Ghost Town, because you do not seem to get many circles... read more

Why Facebook Cannot Make Enough Money, and Never Will.

Why Facebook Cannot Make Enough Money, and Never Will.

6

Non sequitur (Latin for “it does not follow”), in formal logic, is an argument in which its conclusion does not follow from its premises. Facebook Premise: “We have 900 Million users!” Facebook... read more

SEO is Dead; Long Live SEO!

SEO is Dead; Long Live SEO!

11

Can you hear them whining? I am referring to all those so-called SEO pros that thanks to Panda & Penguin (Google Algorithms) can no longer use their favorite tricks, schemes... read more

Top 10 SEO Mistakes Still Made After Penguin

Top 10 SEO Mistakes Still Made After Penguin

14

In our SEO Practice at TekPersona, we are often bemused by some of the basic mistakes that continue to occur on a majority of web sites; especially after the beat-down... read more