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Profile: Jonathan Catley
Articles by Jonathan Catley
Time To Turn Your Sales Team Social?
In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process... read more
Your Social Selling Strategy: Go The Extra Mile
Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. It was a great event which was well attended by many great companies... read more
Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences
Recently one of our Directors asked me to speak with his teleprospecting team on leveraging social media channels for prospecting. Of course I was excited to do so since sales... read more
Tips For An Effective Content Marketing Strategy
Most marketers are now familiar with the various forms of content that can be used during the buying process: video, case studies, ebooks, guides, checklists, blog posts, white papers, webinars,... read more
Is Your Marketing Data Unreliable?
Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of millions of B2B contact data assessed over the past year,... read more
Social Media Lead Generation: Easy As 1-2-3?
Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a content strategy to drive prospects down the funnel or using... read more
Social Media In 2013: Great, Another Year Of This Crap!
Forgive me for a few paragraphs as I feel the need to get a few things off my chest in regards to Social Media. I understand the benefits of using... read more
7 Tips For Social Media Optimization
Social Media Optimization (SMO) refers to using social media outlets to increase awareness about your brand/product and increase web traffic. But, SMO is no longer limited to marketing and brand... read more
3 Factors That Motivate Me In Sales
1Sales Prospecting Perspectives is pleased to bring you a post from Samantha Goldman, Business Development Representative with AG Salesworks. Working as a Business Development Representative fresh out of college, I... read more
Five Hootsuite Features And Their Benefits
1Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple... read more
5 Marketing Tools I Am Thankful For
3With the Thanksgiving holiday less than a week away, I thought it would make sense to do a post discussing some of the tools I use that really make my... read more
An Example Of Social Prospecting Gone Wrong
Recently I’ve been writing about the impact social media can have on your business and sales pipeline. Social selling is a very hot topic at the moment and more sales... read more
Has Your Organization Embraced Social Selling?
Now that we all realize the impact social media can have on a business or brand, what are the ways to maximize the effect? Does your organization utilize social intelligence... read more
Best Practice For Maximizing Marketing Qualified Leads From Your Inbound Marketing Campaigns
2Recently I had the opportunity to attend the Inbound Marketing Summit 2012 held in Boston and put on by the great people at The Pulse Network. If you were unable... read more
5 Tips For Inside Sales Reps To Boost Your Number Of Leads
1With the major holiday months upon us, this can be a difficult time for inside sales professionals. Most organizations will withhold any new projects until the New Year and discovering... read more
