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Profile: Jonathan Catley

Jonathan managess the sales and marketing efforts for MD Connect, Inc. He worked in the hospitality industry specializing in Marketing and Member Services before joining AG Salesworks as the Digital Content Manager focusing on Social Media Marketing, Community Engagement, Content Development and Email Marketing Campaigns.  He lives in Taunton, MA with his wife and 2 sons and is a graduate of Elon University.

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Articles by Jonathan Catley
Marketing and Selling: Two Sides of the Same Coin

Marketing and Selling: Two Sides of the Same Coin

Marketing

Peter Drucker, business genius, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” That concept... read more

Is Online Paid Advertising Right For Your Medical Practice?

Is Online Paid Advertising Right For Your Medical Practice?

Marketing

Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have... read more

10 Tips for A Healthier PPC Campaign

10 Tips for A Healthier PPC Campaign

Online Marketing

Google’s announcement to withhold search term data, revealing more search terms would fall in the “not provided” category, has put a higher emphasis on buying into their ad system. Since advertisers... read more

How Google’s Adwords Updates Will Effect Your Online Healthcare Marketing Campaigns

How Google’s Adwords Updates Will Effect Your Online Healthcare Marketing Campaigns

Online Marketing

Google recently made some updates to existing features (location & call extensions) and added a new feature (image extensions) with their enhanced campaigns that could dramatically affect the online healthcare... read more

Surgery Videos as an Online Medical Marketing Technique

Surgery Videos as an Online Medical Marketing Technique

Marketing

Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to expand their presence... read more

Medical SEO vs Medical PPC: A Search Engine Marketing Overview

Medical SEO vs Medical PPC: A Search Engine Marketing Overview

Online Marketing

1

When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some... read more

5 Ways To Manage Your Online Medical Reputation

5 Ways To Manage Your Online Medical Reputation

Branding

1

80% of all internet users search online for medical information, including information about local medical providers. When it comes to finding a local healthcare provider, 77% of patients use search... read more

Is Your Website Keeping Patients Away From Your Medical Practice?

Is Your Website Keeping Patients Away From Your Medical Practice?

Health & Wellness

1

As a medical professional you have enough to handle with providing medical care, dealing with insurance companies, and handling the administrative duties on a day-to-day basis. Like most doctors, marketing... read more

Medicine and Social Media: Worktools for a Relationship in Progress

Medicine and Social Media: Worktools for a Relationship in Progress

As social media usage continues to expand beyond the personal realm, it’s not surprising that doctors are exploring its potential for enhancing their communication with patients. The business world’s increasing... read more

Medical Review Management: Vital For Doctors' Online Reputation

Medical Review Management: Vital For Doctors’ Online Reputation

Health & Wellness

There was a time in the not too distant past that a business’ reputation was made or ruined by word-of-mouth peer reviews or a call to the Better Business Bureau.... read more

Should Medical Marketing Shift From Outbound to Inbound?

Should Medical Marketing Shift From Outbound to Inbound?

Marketing

1

SEO has always been classified as an inbound marketing channel, but a recent announcement from an industry leader has shifted PPC into that inbound marketing category as well. SEOmoz announced... read more

Is Social Media a Fit For Doctors?

Is Social Media a Fit For Doctors?

Health & Wellness

The American College of Physicians (ACP) announced recently that physicians looking to increase their online presence and brand need to “proceed with extreme caution on social media”, especially when engaging... read more

Time To Turn Your Sales Team Social?

Time To Turn Your Sales Team Social?

1

In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process... read more

Your Social Selling Strategy: Go The Extra Mile

Your Social Selling Strategy: Go The Extra Mile

Strategy

Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. It was a great event which was well attended by many great companies... read more

Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences

Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences

Recently one of our Directors asked me to speak with his teleprospecting team on leveraging social media channels for prospecting. Of course I was excited to do so since sales... read more