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Articles by Jon Thomas
Why Your CPG Brand Isn’t Remarkable and What You Can Do About It

Why Your CPG Brand Isn’t Remarkable and What You Can Do About It

Strategy

Marketing CPG products is hard. Marketing Apple products is easy. Well, not really (on both accounts), but let me explain. Apple products—computers, phones, music players, tablets and other digital devices—are... read more

Why Telemarketers are the Worst Brand Storytellers

Why Telemarketers are the Worst Brand Storytellers

Branding

There’s a certain feeling I get, and I’m sure we all get, when I answer the telephone and am greeted by a telemarketer. There are a few feelings, actually. Sort... read more

Adopt or Die: The Anxiety of Checking In on Foursquare

Adopt or Die: The Anxiety of Checking In on Foursquare

Digital Marketing

I’m a social media early adopter. I should be, considering I write for a digital content marketing agency’s blog. I share photos on Instagram, thought-nuggets and articles on Twitter, argue... read more

Can Digital Save Retail?

Can Digital Save Retail?

Digital Marketing

My wife and I have a baby on the way. Literally any day now he or she (we don’t know which) could arrive. We’re as excited and terrified as all... read more

Why Instagram Isn’t a Vine Killer

Why Instagram Isn’t a Vine Killer

Digital Marketing

Make no mistake about it. The launch of Instagram Video (wholly owned by Facebook) is a shot across, if not directly into, the bow of Vine’s ship (wholly owned by... read more

5 Social Media Tips To Ignore

5 Social Media Tips To Ignore

Do a quick Google search or scour the front pages of your favorite social media blogs and you’ll find a seemingly endless array of articles providing you with tips and... read more

5 Types Of Social Media Content Your Audience Really Wants

5 Types Of Social Media Content Your Audience Really Wants

Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday... read more

What Billions of Cicadas Taught Me About Storytelling

What Billions of Cicadas Taught Me About Storytelling

Content Marketing

The cicadas are coming. Billions of buzzing (harmless to humans) insects will descend upon the eastern United States from Georgia to New England in the coming weeks. If you’re not... read more

An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?

Marketing

1

My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of... read more

Why It’s a Mistake For Brands to Ignore Tumblr

Why It’s a Mistake For Brands to Ignore Tumblr

Pretend I’m someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What’s Facebook? What’s Twitter? What’s Instagram? Most answers,... read more

The Difference Between Fun and Useful Content in Social Sharing

The Difference Between Fun and Useful Content in Social Sharing

Content Marketing

To say I’m not much of a handyman would be an understatement. I’m my father’s son—a Boston sports fan through and through, hardworking and always trying to please. But he... read more

6 TV Ads That Will Grip You With Their Story

6 TV Ads That Will Grip You With Their Story

Marketing

Television advertising has traditionally been seen as an interruptive yet creative means of exposing audiences to a brand. There’s no denying the massive audience that television commands, not only in... read more

Getting Marketing Miles Out of Your Superfans

Getting Marketing Miles Out of Your Superfans

Marketing

In my tween years I was a huge fan of the WWE (then the World Wrestling Federation). I would watch every episode of Superstars of Wrestling and Saturday Night’s Main... read more

Baking Brand Storytelling Into Your Lunch

Baking Brand Storytelling Into Your Lunch

Branding

Any restaurant is rich in stories, from the founding of the establishment to the experiences of its patrons. Because of that, the restaurant business is an interesting venue for content... read more

When Promoted Hashtags Are Campaign Killers

When Promoted Hashtags Are Campaign Killers

No matter how lofty a brand’s goals are when it uses hashtags, there are always individuals ready to use them to drag it into the gutter. McDonald’s is on its... read more