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Profile: Jon Miller
Articles by Jon Miller
Research: Why Behavior Matters in Lead Scoring
Marketo’s Definitive Guide to Lead Scoring defines lead scoring as a “shared sales and marketing methodology for ranking leads in order to determine their sales readiness.” “A solid lead scoring... read more
How Much Does Marketing Automation Cost?
You are ready for marketing automation and are excited to get started. But you have to convince your internal stakeholders first. When building a business case for marketing automation, in... read more
How to Measure the ROI of Your Marketing Programs
Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask... read more
How to Create Marketing People Love with Marketing Automation
Modern marketing in the digital age is not just about numbers and processes. Buyers, (even those empowered by easy access to information) are still humans – which means they make... read more
Marketing Automation 101
Every business is on a journey to grow and increase revenue. But in order to achieve these goals along the way, you need to align your people, process, and technology.... read more
Here’s How to Tell If You Are Ready for Marketing Automation
This is an excerpt from our latest comprehensive guide, the 100-page Definitive Guide to Marketing Automation. Download the entire ebook here for free to learn everything you ever wanted to... read more
What is the Difference Between Thought Leadership and Content Marketing?
The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013 Here are some... read more
How to Create an Amazing Content Resource Center
Creating great content is only part of the content marketer’s challenge. Once you’ve become a frequent publisher of content, you still need people to find it and read it (and... read more
What Lucille Ball Can Teach Us About Marketing Automation
Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the... read more
Buying Marketing Automation Software: A Best Practice Process
So you’ve decided to buy a marketing automation solution. Now you need to select the right vendor for your company. Of course, we think Marketo is almost always the best... read more
The Cost of Delaying Marketing Automation
You’re not a marketer if things aren’t hectic and your organization isn’t busy. In fact, it’s likely that you’ll encounter some resistance when you’re making a business case for marketing... read more
Why Marketing Automation and Inbound Marketing are BFFs
Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness... read more
Where Marketing Metrics Go Wrong
I recently wrote about how to build a data-driven marketing team. But what metrics should that team track? There are literally hundreds if not thousands of possible marketing management metrics... read more
The CMO Guide to Building a Data-Driven Marketing Team
By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and... read more
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation”? On the face of it,... read more
