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Profile: Johnny Mone
Articles by Johnny Mone
7 Things Technology Companies Can Do Today to Build an Online Audience
Inbound marketing does not work if you are publishing and promoting great content without an online audience. Developing a group of people online who are interested in you, your company... read more
Narrow Your Focus – How to Start Generating Leads Online
Each time we begin the process of change with a new software, IT services or MSP client we are faced with the same dilemma: which prospect customers to target and... read more
Launching New Cloud Services
The leading product vendors to Managed Service Providers (MSPs) all agree that “clients today have changed the way they purchase IT and so an MSP or cloud provider must demonstrate... read more
Inbound Marketing 2013 Check-lists – We’re Making a List and Checking it Twice
1Brightfire normally adds to the pile of New Year check-list resources at this most wonderful time of year. (N.B. See if you can find the 27 festive song references –... read more
What a Room Full of Marketers Worries About: Lead Nurturing and Generation
At this week’s UK Inbound Marketing Conference I ran a breakout session on lead nurturing. In preparation I had researched and composed a bunch of slides on how to use... read more
5 Tips to Improve Your Sales Forecasting
There are still business leaders out there who believe in the following methodology: Set the company financial targets for the year Divide them equally among the highly paid sales team... read more
HubSpot 3: If Content Is King, Then Context Is God!
HubSpot’s Inbound 2012 user conference in Boston last week saw the launch of Hubspot 3. There are already reviews of it available from business partners such as Visual Inspiration. Given... read more
Personal Injury Marketing for Law Firms Doesn’t Need to be a Circus or a Sale-Rack
I read a thought-provoking piece last week in the Law Society Gazette LinkedIn Group from Beth King, a UK personal injury lawyer. It was in response to a call from... read more
Will Big IT Swallow Up Marketing Automation?
There is some evidence suggesting that marketing automation is the next target market for enterprise software vendors. Here are a few recent signs that something is afoot: • Dell’s announcement... read more
What Law Firms are not Told in the Recent Social Media Guidelines
“Proper consideration of the business purposes and strategy for use of social media can assist in creating a plan to ensure that social media use is effective and efficient.” This... read more
Why LinkedIn Bought SlideShare
“Discover people through content, and content through people.” That is how LinkedIn’s Senior Vice President of Product and User Experience Deep Nishar described the social website’s motivation for spending $118... read more
Failing to Prepare is Preparing to Fail
Devon McDonald from Open View Partners helps clients that her company invests in build effective business development teams. She recently wrote: “Outbound lead generation is a key component of any... read more
What to Do With the Most Valuable Booth Traffic at a Trade Show
So you have worked hard in the build-up to your trade show to make sure you have engaged with your target market and maximized your chances of them coming to... read more
Why Wait for Leads to Find You? Combine Inbound and Outbound Marketing
A recent presentation on inbound marketing from Marketo stated: “You wait for buyers to take action when they feel ready. But sometimes you need someone to act. Pragmatists and late... read more
Lessons From Budget 2012: Why Politicians and Businesses Need an Empathy Map
I wonder how this year’s budget from Chancellor George Osborne would have read had he completed an empathy map for the various groups in society that were most affected by... read more
