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Profile: John Refford

John is a corporate technologist, he now works in Marketing “using technology to make marketing more awesome.”

I don't represent my company on the interwebs.

Email at — john[at] refford [dot] com

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Articles by John Refford
TREND: Small is the New Big

TREND: Small is the New Big

Although I sat out this year’s SxSW interactive, recent news out of Austin caught my eye. A Stanford professor, along with some of her PhD students, have launched a new... read more

Use Social Automation to Serve YOU (Not Your Audience)

Use Social Automation to Serve YOU (Not Your Audience)

1

Last week I railed against the “Dangers of Marketing Automation.” To provide some balance, I’m following up with my favorite automation tool, IFTTT. If you don’t what IFTTT is, it’s... read more

The Dangers of Marketing Automation

The Dangers of Marketing Automation

Marketing Automation

1

Recently I was on a panel of “The Future of Marketing.” I spoke on the importance of: Analyzing your customer data to identify business opportunities Empowering employees to use social... read more

Social Media Bully Pulpit

Social Media Bully Pulpit

Background Activist Investor Carl Icahn recently boosted his investment in Apple stock and urged the company to use some of its $147 billion in cash for a stock buy back.... read more

Promote Your Blog Content With This ‘RSS to Email’ Trick

Promote Your Blog Content With This ‘RSS to Email’ Trick

Content Marketing

Creating valuable content for your audiences is essential to your content strategy. But just as important is content promotion. You should spend as much time on content promotion as you... read more


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How to Remember Hundreds of Passwords Without Writing Them Down

How to Remember Hundreds of Passwords Without Writing Them Down

Tech & Gadgets

If you’re like me you have a ga-jillion internet accounts. Multiple email addresses, dozens of app or social media accounts. You want to keep your accounts secure so you don’t... read more

Google+ Hits Its Stride

Google+ Hits Its Stride

Still ignoring Google+? It’s time for another look. Google+’s features and user experience have always been great. lately what’s really driving my interest is…well it’s better than the alternatives –... read more

4 Reasons Why Wearable Computers Are OVERHYPED

4 Reasons Why Wearable Computers Are OVERHYPED

Tech & Gadgets

I’m Sorry If you follow me on twitter or instagram you’ll see I share a lot of information pertaining to wearable computers. Specifically the Pebble watch and Google Glass –... read more

Rudies All Around

Rudies All Around

Marketing

My new favorite podcast is Social Pros – “The Show For Real People Doing Real Work In Social Media.” A recent episode of this podcast sparked this blog post. At... read more

Living Without Google Reader

Living Without Google Reader

Tech & Gadgets

2

If you haven’t heard the news yet, Google is pruning its product portfolio to better unify its product suite. Well. Sort of. It’s really trying to compete with other social... read more

How to Fix the “Gun Issue” and Why it Won’t Work

How to Fix the “Gun Issue” and Why it Won’t Work

Government & Politics

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I recently read/listened to two excellent pieces that opened my eyes on the issues surrounding guns. Like many, I was an emotional wreck after the killings in Newton, CT. I... read more

Top 10 Tips From SxSW Veterans

Top 10 Tips From SxSW Veterans

Strategy

2

This will be my third year at #SxSW and rather than just give you my advice on how to survive #SxSW, I decided to assemble what I hope is the... read more

Get Ready For Wearable Tech.

Get Ready For Wearable Tech.

Tech & Gadgets

You have a cable management system for your corporate data center servers; I have a cable management system for my car. I have not one, but two battery packs with... read more

5 Marketing Technology Stories You Might Have Missed 11-17-12

5 Marketing Technology Stories You Might Have Missed 11-17-12

Marketing

5 Marketing Technology Stories you might have missed I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please... read more

5 Marketing Technology Stories You Might Have Missed 11-10-12

5 Marketing Technology Stories You Might Have Missed 11-10-12

Marketing

5 Marketing Technology Stories you might have missed I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please... read more