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Profile: John McTigue

John McTigue is the Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio.John has 30 years of business experience, the last third of which he has spent in internet marketing and web development. He has a passion for inbound marketing strategy and technology and works closely with Chris Knipper on Kuno's business development. John oversees inbound marketing strategy, partnerships, technology and communication.Website: http://www.kunocreative.comBlog: http://www.kunocreative.com/blogYou can connect with John in social media:Twitter: http://twitter.com/jmctigueFacebook: http://facebook.com/jmctigueLinkedIn: http://linkedin.com/in/jmctigue

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Articles by John McTigue
SaaS Marketing Examples: Early Stage Company

SaaS Marketing Examples: Early Stage Company

Marketing

Sprout Social is a Chicago-based SaaS company that provides social media management, engagement and analytics tools. Founded in 2010, the company has recently completed a Series B funding round for... read more

What is Digital Marketing? Depends on Whom You Ask

What is Digital Marketing? Depends on Whom You Ask

Digital Marketing

Are you a digital marketer? Does your company do digital marketing? Chances are, you’ll get a “yes” or “no” to those questions, but the meaning behind them will vary a... read more

Your 2014 Website Spring Cleaning Checklist

Your 2014 Website Spring Cleaning Checklist

Online Marketing

Spring has sprung, and the ice has (almost) melted from the Great Lakes. Time to dust the cobwebs off your hibernating Web presence and bring it back to life. There’s... read more

Structuring Your Sales and Marketing Team for Success

Structuring Your Sales and Marketing Team for Success

Inbound Marketing

Sales and marketing alignment has been a hot topic for a couple of years now, but is alignment really enough? The idea of taking two organizations with completely different skill... read more

How to Differentiate Your B2B Brand in 2014

How to Differentiate Your B2B Brand in 2014

B2B Marketing

Having trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate... read more


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The Opportunity for Bold Manufacturing Marketers

The Opportunity for Bold Manufacturing Marketers

Marketing

We specialize in a few industry verticals, one of them being specialty manufacturing. Not just because we have experience marketing for manufacturing companies, but also because we are excited about... read more

Managing Digital Marketing Expectations

Managing Digital Marketing Expectations

Digital Marketing

Probably the biggest challenge we Marketers face is managing the expectations of our stakeholders. Marketing is a crucial solution to the general problem of generating more sales revenues. Done right,... read more

5 Ways to Increase SaaS Customer Lifetime Value

5 Ways to Increase SaaS Customer Lifetime Value

Cloud Computing

2

A few weeks ago, I made some suggestions for SaaS/Cloud marketers trying to reduce customer acquisition costs (CAC). The other metric of primary importance to SaaS (or any other online... read more

Is Social Media An Effective B2B Lead Generation Channel?

Is Social Media An Effective B2B Lead Generation Channel?

B2B Marketing

It’s been five years since we started moving our marketing, and our customers’ marketing, toward more of an inbound approach. Most of our customers are B2B marketers, so we strive... read more

Are You Embracing the New SEO in Your Inbound Strategy?

Are You Embracing the New SEO in Your Inbound Strategy?

2

In the past six months or so, since the official announcement of Google’s Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should... read more

How SaaS Marketers Can Help Reduce CAC

How SaaS Marketers Can Help Reduce CAC

Cloud Computing

Software as a Service (SaaS) companies face some daunting challenges. Principal among them, getting to market, getting to breakeven and getting to market domination before the whole thing goes up... read more

Website Review: 10 Hottest B2B SaaS Companies in 2014

Website Review: 10 Hottest B2B SaaS Companies in 2014

B2B Marketing

Is it me, or are all websites starting to look the same these days? Certainly in the high-tech sector, especially SaaS companies, most websites seem to be playing copy cat,... read more

7 SaaS Marketing Deal Killers

7 SaaS Marketing Deal Killers

Cloud Computing

If your über-cool SaaS app sells itself, why isn’t it selling? Sooner or later somebody will ask that question, hopefully before the movers come to clean out your office. There... read more

In 2014 Will You Double Down on SEO or PPC?

In 2014 Will You Double Down on SEO or PPC?

Online Marketing

Marketers in every industry are faced with some important decisions as we roll out 2014 marketing plans. Do we invest more in content marketing and less in technical SEO and... read more

Is Your Content Marketing Bubble About to Burst?

Is Your Content Marketing Bubble About to Burst?

Content Marketing

Apparently Rand Fishkin has been reading my blog posts (I wish), especially the recent one on Content Saturation. Today he blogged on why Content Marketers Could Become Their Own Worst... read more