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Profile: John McTigue

John McTigue is the Executive Vice President and Co-Owner of Kuno Creative, an inbound marketing agency based in Cleveland, Ohio.John has 30 years of business experience, the last third of which he has spent in internet marketing and web development. He has a passion for inbound marketing strategy and technology and works closely with Chris Knipper on Kuno's business development. John oversees inbound marketing strategy, partnerships, technology and communication.Website: http://www.kunocreative.comBlog: http://www.kunocreative.com/blogYou can connect with John in social media:Twitter: http://twitter.com/jmctigueFacebook: http://facebook.com/jmctigueLinkedIn: http://linkedin.com/in/jmctigue

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Articles by John McTigue
How Much Does It Cost NOT To Do Inbound Marketing?

How Much Does It Cost NOT To Do Inbound Marketing?

Inbound Marketing

Last year around this time, I wrote a post about How Much You Should Budget for Inbound Marketing. In the post, I recommended a range of annual inbound marketing budgets... read more

Actionable Trends From HubSpot's State of Inbound Marketing 2014

Actionable Trends From HubSpot’s State of Inbound Marketing 2014

Inbound Marketing

2

Every year since 2009, HubSpot has released its State of Inbound Marketing report with survey results from thousands of sales and marketing executives. This year, the report spans the globe,... read more

Content Marketing vs Inbound Marketing: An Epic Bout?

Content Marketing vs Inbound Marketing: An Epic Bout?

Content Marketing

I love it when heavyweights in any industry do a little sparring. In this case HubSpot’s CEO, Brian Halligan, and Joe Pullizi, Founder of the Content Marketing Institute, went toe-to-toe... read more

The Marketing Performance Blueprint [Book Review]

The Marketing Performance Blueprint [Book Review]

Books

I just finished Paul Roetzer’s outstanding new book, The Marketing Performance Blueprint, so I thought I might offer some thoughts inspired by the book mixed with my own perspectives on... read more

How to Create a Website Google Hummingbird Will Love

How to Create a Website Google Hummingbird Will Love

Backward is the new forward! I love doing things in reverse, especially when it comes to building a website. Most businesses already have a website, and many have gone through... read more

What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common?

Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of... read more

SaaS Marketing Examples: Early Stage Company

SaaS Marketing Examples: Early Stage Company

Marketing

Sprout Social is a Chicago-based SaaS company that provides social media management, engagement and analytics tools. Founded in 2010, the company has recently completed a Series B funding round for... read more

What is Digital Marketing? Depends on Whom You Ask

What is Digital Marketing? Depends on Whom You Ask

Digital Marketing

Are you a digital marketer? Does your company do digital marketing? Chances are, you’ll get a “yes” or “no” to those questions, but the meaning behind them will vary a... read more

Your 2014 Website Spring Cleaning Checklist

Your 2014 Website Spring Cleaning Checklist

Online Marketing

Spring has sprung, and the ice has (almost) melted from the Great Lakes. Time to dust the cobwebs off your hibernating Web presence and bring it back to life. There’s... read more

Structuring Your Sales and Marketing Team for Success

Structuring Your Sales and Marketing Team for Success

Inbound Marketing

Sales and marketing alignment has been a hot topic for a couple of years now, but is alignment really enough? The idea of taking two organizations with completely different skill... read more

How to Differentiate Your B2B Brand in 2014

How to Differentiate Your B2B Brand in 2014

B2B Marketing

Having trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate... read more

The Opportunity for Bold Manufacturing Marketers

The Opportunity for Bold Manufacturing Marketers

Marketing

We specialize in a few industry verticals, one of them being specialty manufacturing. Not just because we have experience marketing for manufacturing companies, but also because we are excited about... read more

Managing Digital Marketing Expectations

Managing Digital Marketing Expectations

Digital Marketing

Probably the biggest challenge we Marketers face is managing the expectations of our stakeholders. Marketing is a crucial solution to the general problem of generating more sales revenues. Done right,... read more

5 Ways to Increase SaaS Customer Lifetime Value

5 Ways to Increase SaaS Customer Lifetime Value

Cloud Computing

2

A few weeks ago, I made some suggestions for SaaS/Cloud marketers trying to reduce customer acquisition costs (CAC). The other metric of primary importance to SaaS (or any other online... read more

Is Social Media An Effective B2B Lead Generation Channel?

Is Social Media An Effective B2B Lead Generation Channel?

B2B Marketing

It’s been five years since we started moving our marketing, and our customers’ marketing, toward more of an inbound approach. Most of our customers are B2B marketers, so we strive... read more