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Profile: John W Hayes

John W. Hayes is a Marketing Strategist and Contributing Author at Vocus, where he specializes in Email Marketing and Social Media Marketing for Small and Medium-sized businesses using iContact. He is also the author of Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing and A Crash Course in  Email Marketing for  Small and Medium-sized Businesses which are now available from Amazon the Apple iBookStore and holds the position of Non-Executive Director with multi-channel retail software company SellerExpress. John can be found on FacebookTwitter and Google+.

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Articles by John W Hayes
Five Easy Ways to Integrate Email with Other Marketing Channels

Five Easy Ways to Integrate Email with Other Marketing Channels

Email Marketing

Businesses are more likely to integrate email and so­cial media  than any other marketing channels. It may seem plau­sible to conclude that this is because both media are digital; however,... read more

Forget Marketing Personas, Look To The Real World

Forget Marketing Personas, Look To The Real World

Marketing

I recently met with a marketer who was busying herself creating a detailed marketing plan. Regular readers of this blog will know, I’m not big on planning. I believe if... read more

Forget Social Media, Start With Something You Don’t Know

Forget Social Media, Start With Something You Don’t Know

A friend recently told me that she was starting her own business and wanted to learn how to use social media to promote the new venture. I asked her if... read more

Sales and Marketing and the Myth of the Numbers Game

Sales and Marketing and the Myth of the Numbers Game

Marketing

To say sales and marketing is a numbers game is patronizing to both your sales and marketing teams (who I’m hoping are highly skilled professionals), completely takes your product out... read more

Content Marketing: Death of a Salesman – No Chance

Content Marketing: Death of a Salesman – No Chance

Content Marketing

A lot of people are hanging a lot of hope on content marketing to change their business fortunes. For those of you not up to speed with current marketing jargon,... read more


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Are You Asking Your Customers for Their Twitter Handles?

Are You Asking Your Customers for Their Twitter Handles?

Customer Experience

A friend asked me the other day if, in the past five years, I had ever been asked for my Twitter handle when buying a product. I laughed at the... read more

Email Marketing: Starting With The Perfect 10

Email Marketing: Starting With The Perfect 10

Email Marketing

We all know that email addresses don’t age well and the sooner you start hitting them with targeted campaigns the more successful you will be. But what if you have... read more

Pour Fuel on Your Passion – And Outsource Everything Else

Pour Fuel on Your Passion – And Outsource Everything Else

Strategy

Many small business owners tell me that they would love to invest in a solid content marketing strategy combining the power of email, social media, online PR, blogging, video, etc.,... read more

The Ultimate Email Marketing Conversion Tool – Your Sales Team

The Ultimate Email Marketing Conversion Tool – Your Sales Team

Email Marketing

If you’ve read any of my books or attended one of my regular content marketing or email marketing seminars, you’ll know I’m very fond of the following phrase: People buy... read more

Building an Email List From Scratch

Building an Email List From Scratch

Email Marketing

The money might well be in your list, but what if you haven’t got one? Well, then it’s time to start building. I recently helped a client build a list... read more

Online Marketing: Work Smarter AND Harder

Online Marketing: Work Smarter AND Harder

Online Marketing

How hard are you working today? “Work smarter, not harder” is a phrase often touted by many pundits in the online marketing and eCommerce arenas. They tell us that clever... read more

With Such A Big Marketing Budget – What Could Possibly Go Wrong?

With Such A Big Marketing Budget – What Could Possibly Go Wrong?

Marketing

I recently had the pleasure of reviewing a client’s 2014 marketing plan. As a significant player in its vertical and with cash in the bank, this client was lucky enough... read more

Building Profitable Relationships With Journalists and Bloggers

Building Profitable Relationships With Journalists and Bloggers

As the lines between advertising, marketing and PR continue to blur, many marketers find themselves in uncharted territories. Content marketing is of course causing a big stir with many marketers... read more

Comfortable, Middle Class, Professional: There Is an App for That

Comfortable, Middle Class, Professional: There Is an App for That

Mobile & Apps

If you consider yourself to be a comfortable, middle-class, professional person, the following statement should fill you with dread: There is an app for that. You might be an accountant,... read more

Email Marketing: Pleasing All of the People, All of the Time + Your Marketing Mantra for 2014

Email Marketing: Pleasing All of the People, All of the Time + Your Marketing Mantra for 2014

Email Marketing

Are you looking for a quick email marketing campaign that will please all of your subscribers all of the time? Well, here’s the answer, and it may surprise you: Don’t... read more