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Profile: John W Hayes

With more than 18-years’ experience in online marketing and ecommerce, John W. Hayes works with major technology brands including iContact and Viralheat, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. He is the author of two books, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing and A Crash Course in Email Marketing for Small and Medium-sized Businesses. He is a regular speaker at events throughout the UK, Europe and the US and is a prolific blogger across numerous sites. To learn more about John W. Hayes’ latest projects you can connect directly with him on Facebook, LinkedIn and Twitter.

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Articles by John W Hayes
There’s a Hole in my “Big Data” Bucket

There’s a Hole in my “Big Data” Bucket

Big Data

As marketers we are incredibly focused on developing an understanding of our clients’ and potential clients’ behavior. We want to know everything about them and so monitor and analyze their... read more

Social Media: Are You Listening?

Social Media: Are You Listening?

1

It is said that we have two ears and only one mouth so that during a conversation we can listen twice as much as we talk. Sadly, many people don’t... read more

Technology, Strategy and People: Vital Components for Social Media Marketing Success

Technology, Strategy and People: Vital Components for Social Media Marketing Success

I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and marketers who are desperate for quick wins. I hate to... read more

Social Media: Acceleration and Amplification

Social Media: Acceleration and Amplification

I’m going to start this post off with two statements that might seem a little counter intuitive coming from someone who works in social media marketing There is nothing new about... read more

Selling Social Media to the C-Suite

Selling Social Media to the C-Suite

As you might expect, I’m pretty passionate about social media. I personally believe that Twitter is the most important thing to have happened to the Internet since Google saved us... read more

So You've Got A Great Looking Website – But What Do You Actually Do?

So You’ve Got A Great Looking Website – But What Do You Actually Do?

Online Marketing

Salespeople and entrepreneurs are often encouraged to rehearse their elevator pitches. An elevator pitch is a succinct and persuasive sales pitch that could be used to impress a potential client... read more

6 Places to Find Buried Treasure (ROI) on Social Media

6 Places to Find Buried Treasure (ROI) on Social Media

How many times have you been told how difficult (if not impossible) it is to find a positive Return on Investment (ROI) with social media marketing? It’s a tale almost... read more

Social Media Engagement – Joining The Conversation Without Being Creepy

Social Media Engagement – Joining The Conversation Without Being Creepy

Every day, millions of conversations take place on social media networks referencing brands, products and services. These conversations represent a huge opportunity for organizations to engage with potential (and existing)... read more

The Internet Is Not Killing Real World Retail – Real World Retail Is

The Internet Is Not Killing Real World Retail – Real World Retail Is

Marketing

The Internet, alongside out-of-town shopping, the major supermarkets and the wider economy, is a very obvious target when looking for a fall guy responsible for the decline of the retail... read more

Social Media – Making Us All More Honest, Better People

Social Media – Making Us All More Honest, Better People

As any half-decent PR professional will tell you, great public relations is often more about keeping certain items out of the news than winning new column inches or page views.... read more

In This Socially-Enabled Age Everyone Will Be World-Famous For 15 Seconds

In This Socially-Enabled Age Everyone Will Be World-Famous For 15 Seconds

When the Pop Artist Andy Warhol said, “In the future everyone will be world-famous for 15 minutes” he surely hadn’t envisaged the impact of social media. In this socially-enabled age,... read more

Social Media – Mixing Business with Pleasure the Right Way

Social Media – Mixing Business with Pleasure the Right Way

How many times have you seen the following statement on a Twitter profile? “Account Manager @XYZCorporation. Views are my own.” As disclaimers go, I’d say this was pretty weak. You... read more

A Simple Formula for Finding Happiness in Whatever You Do

A Simple Formula for Finding Happiness in Whatever You Do

Health & Wellness

The Internet is awash with snake-oil sellers promising unlimited wealth, health and happiness for anyone naïve enough to share their credit card details with them. Sadly, the vast majority of... read more

Email Marketing: Acting on Impulse

Email Marketing: Acting on Impulse

Email Marketing

When was the last time you did something on impulse? No planning, no strategy. You just get up and go. I did at the weekend and it was fantastic. I... read more

Email Marketing: Falling at the Last Hurdle

Email Marketing: Falling at the Last Hurdle

Email Marketing

I had one of the most amazing retail experiences on Friday morning. I noticed on my cycle commute to work that I needed a new back tire, so I swerved... read more