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Profile: John W Hayes
Articles by John W Hayes
What Does a Successful Online Retailer Look Like?
They say there is always a little truth in every stereotype and every rule has an exception. This is certainly true in ecommerce because I have yet to meet a... read more
We Are Not Preaching to the Converted
As online marketers we should never forget that many of the people we are targeting (or marketing on behalf of) are not digital natives. This basic fact was brought home... read more
Thought Leadership Marketing – Finding Your Voice
It is one thing to have the ideas to build a Thought Leadership programme on, but finding a voice to distribute these ideas is altogether another thing. By your voice... read more
The Future of eCommerce Looks Very Much Like eBay and Amazon
There are many people gainfully (or otherwise) employed by technology companies second guessing what the future of eCommerce will look like. While many have dropped the ball betting the farm... read more
6 Online Tools (Beyond the Blog) a Content Marketer Cannot Live Without
2GoToWebinar: I’ll let you into a little secret. Every time I run a webinar I sell something. People buy from people they like. What better way to get people to... read more
Email Marketing – How Much is Too Much?
When I speak to attendees at my email marketing workshops one of the most frequently asked questions revolves around frequency and in particular, how much is too much is too... read more
Email Marketing – Still Strong, Still Performing, Still Growing (Infographic)
iContact (email marketing by Vocus) have recently published the results from an independent survey of 601 small and mid-sized business marketers demonstrating the health of email marketing in 2013. The... read more
Coping With Rising Amazon Seller Fees
Final value seller fees represent a significant cost of sale for online marketplace retailers, many of who operate on wafer thin margins to remain competitive. Because of this, Amazon’s recent... read more
7 Cost Effective Strategies to Help Online Retailers Thrive
Don’t let any high street business tell you that online retailers have an unfair advantage. Selling online is difficult. It’s labor-intensive and contrary to popular belief can be very expensive.... read more
Building Creative Email Marketing Strategies
It is easy to understand why successful marketing professionals love email marketing. You are probably one of them. Email marketing is a low-cost, high-return marketing channel built on a solid... read more
Great Content Marketing Cannot Be Commoditized
Is content marketing becoming commoditized? This was the concern of a young writer I met at a recent Content Marketing Boot Camp. His question was based on the number of... read more
No! I Don’t “Like” You + 3 Tips to Become Popular Again
When we were small, beautiful friendships would often start with a really simple question, “Will you play with me?” If only things were so simple in the grown up world... read more
Are You a Content Rocker or a Content Blocker?
As I tour the country with my Content Marketing Boot Camp, I meet a lot of highly frustrated marketers. They are generally an unhappy lot because YOU don’t trust them... read more
Content Marketing: The Difference Between Inspired and Successful is Doing
1In the world of online marketing there are so many inspirational characters to follow via the social web that it is hard to keep up with all of their words... read more
Win, Win, Win With Webinars – 10 Tips
I believe webinars are one of the most powerful tools in any thought leader’s marketing arsenal. There are so many good reasons for conducting regular webinars that any marketer who... read more
