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Profile: John W Hayes

With more than 18-years’ experience in online marketing and ecommerce, John W. Hayes works with major technology brands including iContact and Viralheat, demonstrating how organizations of all sizes can maximize their potential from email, social media and content marketing-led strategies. He is the author of two books, Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing and A Crash Course in Email Marketing for Small and Medium-sized Businesses. He is a regular speaker at events throughout the UK, Europe and the US and is a prolific blogger across numerous sites. To learn more about John W. Hayes’ latest projects you can connect directly with him on Facebook, LinkedIn and Twitter.

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Articles by John W Hayes
Identifying Influencers, Thought Leaders and Recruiting Virtual Ambassadors

Identifying Influencers, Thought Leaders and Recruiting Virtual Ambassadors

Leadership

In a competitive market it can be difficult to get your message out there to an appreciative audience. This is particularly true for enterprises that have yet to fully realize... read more

Could Social Media Replace Your Corporate Website?

Could Social Media Replace Your Corporate Website?

There is a very obvious answer to this: No! Social media platforms like Facebook, Twitter and LinkedIn lack the functionality most organizations require to build a brand and develop their... read more

Content Marketing Is Not Dead (Or Dying) – Unless It’s Useless

Content Marketing Is Not Dead (Or Dying) – Unless It’s Useless

Content Marketing

It seems that within months of the term “content marketing” entering our lexicon, pundits are ready to kill it off. The general consensus is that as more marketers jump on... read more

When The Enterprise Listens – Things Get Strategic

When The Enterprise Listens – Things Get Strategic

Strategy

Many enterprise-level businesses understand the benefits of listening to the social web to help them identify warm business leads, engage with high profile influencers (such as journalists and bloggers), manage... read more

Online Retail – Could Less Mean More?

Online Retail – Could Less Mean More?

Online Marketing

For many retailers, having as wide a range of products is important. Perhaps they believe the more expansive their inventory, the more you will sell. Perhaps they are wrong. Although... read more

Why The #IceBucketChallenge Is Social Media Gold

Why The #IceBucketChallenge Is Social Media Gold

Unless you’ve been hiding under a rock for the past month, you couldn’t help but notice that the world has gone a little crazy and social media has erupted with... read more

Purchased Email Lists Are Illegal in Canada – We’ve Never Liked Them

Purchased Email Lists Are Illegal in Canada – We’ve Never Liked Them

Email Marketing

1

The recent CASL anti-spam laws in Canada have caused some debate among email marketers, particularly in the United States, with many people asking why they should adapt their strategies to comply with... read more

12 Rules for Successful Social Media Marketing

12 Rules for Successful Social Media Marketing

2

Social media might be a new and exciting landscape, ripe for exploration and testing but that doesn’t mean you shouldn’t equip your enterprise with some ground rules to help smooth... read more

There’s a Hole in my “Big Data” Bucket

There’s a Hole in my “Big Data” Bucket

Big Data

As marketers we are incredibly focused on developing an understanding of our clients’ and potential clients’ behavior. We want to know everything about them and so monitor and analyze their... read more

Social Media: Are You Listening?

Social Media: Are You Listening?

1

It is said that we have two ears and only one mouth so that during a conversation we can listen twice as much as we talk. Sadly, many people don’t... read more

Technology, Strategy and People: Vital Components for Social Media Marketing Success

Technology, Strategy and People: Vital Components for Social Media Marketing Success

I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and marketers who are desperate for quick wins. I hate to... read more

Social Media: Acceleration and Amplification

Social Media: Acceleration and Amplification

I’m going to start this post off with two statements that might seem a little counter intuitive coming from someone who works in social media marketing There is nothing new about... read more

Selling Social Media to the C-Suite

Selling Social Media to the C-Suite

As you might expect, I’m pretty passionate about social media. I personally believe that Twitter is the most important thing to have happened to the Internet since Google saved us... read more

So You've Got A Great Looking Website – But What Do You Actually Do?

So You’ve Got A Great Looking Website – But What Do You Actually Do?

Online Marketing

Salespeople and entrepreneurs are often encouraged to rehearse their elevator pitches. An elevator pitch is a succinct and persuasive sales pitch that could be used to impress a potential client... read more

6 Places to Find Buried Treasure (ROI) on Social Media

6 Places to Find Buried Treasure (ROI) on Social Media

How many times have you been told how difficult (if not impossible) it is to find a positive Return on Investment (ROI) with social media marketing? It’s a tale almost... read more