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Profile: Joel Chudleigh

Joe Chudleigh is the Founder of Deep Footprints who are a digital marketing agency made up of a small, but highly focused team of knowledge and creative individuals. They focus on developing sustainable marketing strategies that bring long term growth to their clients.

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Articles by Joel Chudleigh
Does Matt Cutts’ Statement on Guest Posting Signal a Weakness at Google?

Does Matt Cutts’ Statement on Guest Posting Signal a Weakness at Google?

The news of the week in the SEO community comes off the back of this post by Matt Cutts. He started the post by saying this: Okay, I’m calling it:... read more

New Look for Adwords Ads With Transparent Background and Yellow Ad Button

New Look for Adwords Ads With Transparent Background and Yellow Ad Button

Online Marketing

Google Adwords have just rolled out a new look to their ads today. I have not seen an official announcement of this yet so perhaps it is still in beta... read more

Recovering Quality Score in Google Adwords

Recovering Quality Score in Google Adwords

Online Marketing

1

Quality Score is a key factor in the success of an Adwords account. It contributes significantly to the profitability of an Adwords account as it is a key determinant of... read more

Building Links for a .Gov Site – An Obvious Thing That We Learnt

Building Links for a .Gov Site – An Obvious Thing That We Learnt

A few months back we were asked to help a government organisation form an SEO link building strategy. Compared to most sites we do link building for it was an... read more

Google Kills 2 Birds With Their Dynamic Re-marketing Ads

Google Kills 2 Birds With Their Dynamic Re-marketing Ads

Online Marketing

At the back end of last month (June 2013) Google announced the release of Dynamic re-marketing ads. This is one of the most interesting tools that Google have given to... read more

The Humanisation of SEO

The Humanisation of SEO

1

Until a few years ago it was possible to win at SEO through taking a relatively robotic and technical approach to website optimisation and to then build links en masse... read more

Do You Ever Forget Your Manners Online?

Do You Ever Forget Your Manners Online?

I would be lying if I said that my behaviour online was completely reflective of my offline behaviour. To be honest I do not think it is possible to behave... read more

Adwords Script to Track Quality Score on Account, Campaign & Ad Group Level

Adwords Script to Track Quality Score on Account, Campaign & Ad Group Level

Online Marketing

11

Warning: this post is a bit more technical than most of our posts as we go into some depth on Adwords scripts. BUT – do not worry – if you... read more

Interview with an Adwords Quality Score junkie

Interview with an Adwords Quality Score junkie

Expert Interviews

I spend a lot of time studying and obsessing over the quality score of our clients in their Adwords account as I know what a difference it can make to... read more

Why is My CTR So Damn Low?

Why is My CTR So Damn Low?

Online Marketing

With Google Adwords (or SEO for that matter) when you find a keyword that converts well and that gives you good orders/leads at a great cost per conversion you want... read more

White Hat SEO Linkbuilding – 14 Step Process (Infographic)

White Hat SEO Linkbuilding – 14 Step Process (Infographic)

5

There still seems to be a lot of confusion about what is a reliable link building process that can be trusted not to fall foul of Google and also that... read more

Crudely Reverse Engineering Google Adwords Quality Score Formula

Crudely Reverse Engineering Google Adwords Quality Score Formula

Online Marketing

2

This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set up a new clients account last week and was taking... read more

Getting Your Head Around Google Adwords Enhanced Campaigns

Getting Your Head Around Google Adwords Enhanced Campaigns

Online Marketing

Google Adwords is a highly intelligent and well built marketing tool. But because it has evolved over a number of years with layer upon layer of new functions, a well... read more

Line – The Social Network That Will Topple Facebook?

Line – The Social Network That Will Topple Facebook?

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I was in a meeting with a client in Tokyo last week and we were discussing the growth of social network sites and he started talking about a site called... read more

Bloody Hell – The A-Team Knew the Secret to SEO Link Building

Bloody Hell – The A-Team Knew the Secret to SEO Link Building

2

I guess I kind of threw you with that title? To be honest it threw me too; who would ever have guessed that Hannibal, BA Baraccus, Face and Raving Mad... read more