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Profile: Joe Chernov
Articles by Joe Chernov
How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon
Last week, a member of a private Facebook group comprised of social media professionals asked if anyone could supply a list of influential event marketers. So far, only two names... read more
3 Lessons Content Marketers Can Learn from Product Marketing
While the concept of content marketing — that is, making the small yet difficult shift from thinking like a seller to thinking like a buyer — may be disruptive, the... read more
4 Hidden Benefits of Content Marketing that Go Beyond ROI
The shift is on. It’s hard to read an article or attend a presentation about social media or content marketing without the subject quickly transitioning from creative or strategy to... read more
20 Women Who Rock Content Marketing
3There may be a curated list of content marketing “thought leaders” that skews female, but I sure haven’t seen one. Case in point: I was recently invited to participate in... read more
5 Quick Tips to Make Your Content Live Longer
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content... read more
A Content Marketing Autopsy of a Popular Infographic
Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on. Impossible, right? Now imagine describing not only what an infographic is but... read more
Remarkable Content Begins at 81%
We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support... read more
Content Marketing as a “Force Multiplier”
While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During... read more
Planned Obsolescence: The Key to Content Marketing
1Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content... read more
20 Experts, 1 Awesome Resource: The Social Media ProBook
You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. Edelman’s David Armano went so... read more
5 Social Media Tips From A Digital Native
1I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can... read more
6 Sure-fire, Can’t Miss Ways to Increase Blog Views
2We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any... read more
What PR Pros Can Learn from The Huffington Post
1The Huffington Post built a media empire on the back of the digital zeitgeist. The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant... read more
16 Experts Answer, “What Makes a Great Infographic?”
Since agreeing to speak about infographics at Content Marketing World, the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a... read more
6 Brilliant Uses of Video
If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch... read more
