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Profile: Jodi Harris
Articles by Jodi Harris
17 Techie Shortcuts for Content Marketing
2We get it — you’re overworked. There are three new projects on your desk that have to be done RIGHT NOW. Your department is a few Tweets short of weekly... read more
Survival Guide: The Essential Tools for Attending Industry Events (like Content Marketing World)
Industry conferences are among the most informative, engaging, and entertaining of all business-related experiences. But you will certainly miss out on all the valuable learning and networking opportunities they offer... read more
What Content-Related Tools Do You Use that You Wouldn’t Want to Live Without?
While content marketing, as a discipline, truly began long before the advent of digital publishing technology and social media, the tools we have at our disposal today have provided us... read more
What Kinds of Brand-Related Videos Really Get You to Sit Up and Take Notice?
Whether it’s for information, instruction, or pure entertainment, it’s clear that people love to watch online video. Just how popular is the format? Over 3 billion hours of video are... read more
A Decision-Maker’s Guide to Making Smart Content Marketing Technology Choices
In the world of content marketing, technology helps us make so many of our day-to-day decisions that it’s hard to imagine how we could ever do our jobs without it.... read more
How To Measure The Success Of Content Marketing
Ask content marketers to discuss the benefits of their trade and you will, no doubt, be regaled with facts, statistics, and examples that clearly demonstrate how successful a discipline it... read more
Learn The Mistakes Brands Are Making With Content Marketing… So You Don’t Repeat Them
With a discipline as (relatively) young as content marketing, brands are bound to encounter some learning curves on the path to success. Yes, it’s true that more and more organizations... read more
How To Explain Content Marketing To The C-Suite
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to customers — that’s why they make... read more
The 6 Key Metrics You Need to Maximize Webinar Opportunities
The webinar is one of the most powerful formats in the content marketer’s arsenal, and it’s used by 46 percent of B2B marketers (according to the 2012 B2B Content Marketing... read more
Ideas for Kick-Starting Your Content Marketing with Video and Social Media
Video and social media have experienced tremendous growth in the last few years — in terms of technological capabilities, as well as in usage rates. For example, according to the... read more
The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle
You’ve heard the mantra before: Content marketing works best when it’s delivered to the right target, at the right time, using the right message to drive interest and sales. But... read more
Two Ways to Simplify Your Global Content Efforts
You know your audience and you’ve found the channels to best reach it. You’ve crafted a relevant, engaging message that will get your targets to sit up, take notice, and... read more
Your Kick-Start Guide to Engaging Content [Free eBook]
The practice we know as content marketing has grown so much in scope and complexity in the last few years that even seasoned content experts can be overwhelmed when it... read more
How HP Tackles Content Research [Video]
It’s important to do your research on consumer personas and their digital habits before putting your content out into the world. Hear more content research and promotion advice from Michael... read more
Mike Stelzner Shares His Secrets for Outstanding Content [Video]
What’s the key to engaging the minds of your audience? You need to go through their eyes, according to Social Media Examiner’s CEO Mike Stelzner. We caught up with him... read more
