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Articles by Joan Stewart
Ask Webinar Registrants: ‘What Do You Want to Learn?’

Ask Webinar Registrants: ‘What Do You Want to Learn?’

Digital Marketing

When I listed 9 ways to use webinars for PR, to make money and save time, one of my tips was to host a free Q&A webinar for your customers,... read more

Pros and Cons of Generating Online Publicity

Pros and Cons of Generating Online Publicity

Public Relations

This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and... read more

Pros and Cons of TV and Radio Publicity

Pros and Cons of TV and Radio Publicity

Public Relations

This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.... read more

How to Handle Rejection From Journalists When Doing PR

How to Handle Rejection From Journalists When Doing PR

Public Relations

When you pitch a story to a reporter, and the reporter isn’t interested, it’s easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a... read more

Pros and Cons of Free Publicity in Newspapers, Magazines

Pros and Cons of Free Publicity in Newspapers, Magazines

Public Relations

2

This is the first in a three-part series on the advantages and disadvantages or print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.... read more

LinkedIn Phishing Scheme Is Back - Don’t Respond

LinkedIn Phishing Scheme Is Back – Don’t Respond

1

If you see a message in your email from “LinkedIn Email Confirmation” and with the subject line “Please confirm your email address,” it could very well be a fraud. That... read more

Vowing to Blog More? 7 Shortcuts for Fast Blog Posts

Vowing to Blog More? 7 Shortcuts for Fast Blog Posts

If one of your New Year’s resolutions is identical to mine—writing more blog posts every week—you probably had the same sinking feeling I had when I made that resolution yesterday:... read more

10 January Story Ideas For Publicity, Blogging, Videos

10 January Story Ideas For Publicity, Blogging, Videos

Public Relations

Let’s start of the new year on the right foot and fill the hopper with about a dozen story ideas you can pitch to the media and bloggers this month.... read more

How to Check References if You’re Hiring a Publicist

How to Check References if You’re Hiring a Publicist

Public Relations

Don’t get caught with the Publicist from Hell. That’s easy to do if you’ve interviewed several candidates in-depth, you’ve chosen your top candidate and want to get started, but you... read more

Increase Your Facebook Page Reach With ‘Get Notifications’

Increase Your Facebook Page Reach With ‘Get Notifications’

5

The annoying reality on Faceboook is that only about 17 percent of your Facebook fans, if you’re lucky, actually see your status updates in their feed. Facebook wants you to... read more

9 Ways to Use Webinars for PR, to Make Money, Save Time

9 Ways to Use Webinars for PR, to Make Money, Save Time

Public Relations

If you’re looking for a new tool to improve your PR campaign, create an additional revenue stream and save time, start hosting and recording webinars, even if you don’t have... read more

8 Ways to Promote Small Business Saturday

8 Ways to Promote Small Business Saturday

Marketing

It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a bricks and mortar business, you... read more

7 Easy Ways To Find A Journalist’s Email Address

7 Easy Ways To Find A Journalist’s Email Address

Public Relations

1

Let’s say you’ve spent time building a relationship with a journalist you eventually want to pitch. You know the importance of giving before you get. You’ve followed her on Twitterand... read more

9 Things Corporate Sponsors Can Help You Promote

9 Things Corporate Sponsors Can Help You Promote

Public Relations

It took two years, but author Brendon Burchard finally figured out how to partner with corporate or nonprofit sponsors and tap into their huge marketing budgets, giant email lists, consumer... read more

How Clever Dan Poynter Promotes his Multimedia eBook

How Clever Dan Poynter Promotes his Multimedia eBook

Public Relations

It was the subject line of Dan Poynter’s email that caught my attention. When I clicked on it, there he was, smiling, in the cockpit of a plane. I couldn’t... read more