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Profile: Jithesh Rajendran

Digital Marketing strategist at Blueocean Market Intelligence; Jithesh helps Fortune 500 businesses adopt social media strategies, influencer engagement  and develop predictive engagement strategies on social media. He enjoys writing about the intersection of digital marketing, social media and technology. He is a self-professed believer in “total inbound marketing”. A management degree in Marketing, a brief flirtation with social media, research on B2B marketing benchmarking and advertising are some of the other things that Jithesh has dabbled in.

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Articles by Jithesh Rajendran
Is Your Social Media Strategy Based on Social Intelligence, or Guesswork?

Is Your Social Media Strategy Based on Social Intelligence, or Guesswork?

By Jithesh Rajendran, Published January 2, 2013

Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper... read more

How Different Are Social Media Metrics for B2B and B2C Companies?

How Different Are Social Media Metrics for B2B and B2C Companies?

By Jithesh Rajendran, Published December 9, 2012

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“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key... read more

How Do Millennial Marketers Score and Turn Singles to Home Runs?

How Do Millennial Marketers Score and Turn Singles to Home Runs?

By Jithesh Rajendran, Published November 9, 2012

The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged... read more


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