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Profile: Jithesh Rajendran

Jithesh is the author of Social Benzene and serves as Digital Marketing Strategist for blueocean market intelligence; Jithesh helps Fortune 500 businesses power up social/digital media strategies by evaluating technologies, markets, and trends in the social media ecosystem. The one aspect that binds my experience together is the analysis of social media from a data-backed position so I can guide next-gen marketers to scientifically grounded social media best practices.

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Articles by Jithesh Rajendran
Emerging Trends: SMAC Convergence and its Impact on Businesses

Emerging Trends: SMAC Convergence and its Impact on Businesses

Business Innovation

The extensive usage of IT has been enabling businesses to run faster and effectively for years. Today, companies are increasingly capitalizing on digital ecosystems and are leveraging Social Networks, Mobile... read more

Data-Driven Marketing: How to Turn Customer Information Into Business Value

Data-Driven Marketing: How to Turn Customer Information Into Business Value

Marketing

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A recent Gartner report concluded that data-driven marketing turns customer information into business value, thus impacting marketing return on investment and justifying marketing spend. However, the report also states that it can... read more

Is Your Social Media Strategy Based on Social Intelligence, or Guesswork?

Is Your Social Media Strategy Based on Social Intelligence, or Guesswork?

Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper... read more

How Different Are Social Media Metrics for B2B and B2C Companies?

How Different Are Social Media Metrics for B2B and B2C Companies?

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“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key... read more

How Do Millennial Marketers Score and Turn Singles to Home Runs?

How Do Millennial Marketers Score and Turn Singles to Home Runs?

The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged... read more


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