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Profile: Jessica Doban

As an Affiliate Marketing Manager, Jessica maintains all current affiliate programs, while helping maintain additional internet advertising opportunities for Star Group. Jessica has experience with media production, internet start ups, and a strong interest in the perseverance of logic based advertising. One of her strongest attributes is appreciating a good story. It's hard not to find her within range of an internet hotspot or arguing with anyone who will listen about the effectiveness of an advertising campaign. One of her life goals is to be invited to speak at a TED conference to help inspire, as so many have helped inspire her.

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Articles by Jessica Doban
Hold it just a little longer.......

What Evokes Emotion In Three Seconds? A Mental Exercise In Emotional Creativity

Strategy

By Jessica Doban, Published July 13, 2012

How can you evoke emotion from someone in just three seconds? It needs to be personal… After having my eyes opened to the fact that the average billboard receives only three... read more

QR Codes Aren’t Sweet Without Strategy

QR Codes Aren’t Sweet Without Strategy

Mobile & Apps

By Jessica Doban, Published June 14, 2012

QR codes represent a unique mix of technology and advertising that is steadily improving with evolving new forms and functions. But their functional improvement is meaningless if the platform is not... read more

Throwaway Marketing – Why We Trash Some Of Our Best Ideas

Throwaway Marketing – Why We Trash Some Of Our Best Ideas

Marketing

By Jessica Doban, Published June 14, 2012

Walking away from a good idea is difficult, but it’s often just as important as creating one in the process of making a concept come to life. The agitation that... read more

In The Wake of Facebook, Remember Your Brand Pillars

In The Wake of Facebook, Remember Your Brand Pillars

Branding

By Jessica Doban, Published June 14, 2012

As we all question what will happen to Facebook, it seems that many have become focused on being the “it” thing now, and not being remembered as the one and... read more

Dealed To Death – Are Your Coupons Going To A Zombie Audience?

Dealed To Death – Are Your Coupons Going To A Zombie Audience?

Strategy

By Jessica Doban, Published June 12, 2012

Consumers are experts at finding ways to filter out the daily bombardment of advertisements through most mediums. However, with people now opting into more and more daily deals, how can... read more


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