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Beyond the Call-to-Action: 4 Options for Landing Page Promotion

Beyond the Call-to-Action: 4 Options for Landing Page Promotion

Online Marketing

As inbound marketers, we understand half the battle in getting qualified leads to convert on landing page forms is creating the right content for the buyer persona. The other half... read more

Target Hits the Bullseye: Why Marketing Loves Dogs

Target Hits the Bullseye: Why Marketing Loves Dogs

Marketing

Every Saturday, my four-legged canine Grady and I visit one of the local metro parks. We don’t even get far into our walk before we hear our first, “Awe, what... read more

7 Tips for More Facebook Page “Likes” & User Engagement

7 Tips for More Facebook Page “Likes” & User Engagement

1

We’ve all been there—stuck at 200, 500 or 1,000 Facebook “Likes” for what seems like months. It begs the question: “How can my Business Page get more ‘Likes?’” I’ve been... read more

Is Your Holiday Facebook Contest Following the Rules?

Is Your Holiday Facebook Contest Following the Rules?

1

Whether you are ready or not, the holiday season is officially here! From now until January, expect to be greeted by Christmas music, green and red decorations hanging from ceilings,... read more

Are You Utilizing All of Facebook Timeline’s Changes?

Are You Utilizing All of Facebook Timeline’s Changes?

1

We all grumble each time Facebook initiates a new layout, updating our own statuses with complaints. But it’s almost been a month since Facebook implemented the new Timeline layout for... read more


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Social Media and Content Marketing Imperative for Crisis Management

Social Media and Content Marketing Imperative for Crisis Management

Public Relations

A few years ago, when a company faced a crisis they were expected to contact television stations, send press releases, hold a press conference and write letters to the editor.... read more