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Profile: Jennifer Wong

Jennifer Wong leads the marketing team at HasOffers, the leader in attribution analytics.

HasOffers provides unbiased attribution analytics for performance advertising. We believe that better attribution technology in the hands of online and mobile marketers creates higher performing advertising relationships that ultimately generate the best value for advertisers.

She has an in-depth understanding of the application of social media for small and large business and how to best integrate it into a business entire marketing strategy.

Jennifer focuses on how to use social media productively to ultimately drive business results. She also thinks about how it fits into the context of an entire digital marketing strategy. In her efforts to continually improve marketing ROI, she experiments with new innovate ways to use technology in ways to scale marketing programs.

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Articles by Jennifer Wong
How Are You Tracking Your Mobile App Marketing Success?

How Are You Tracking Your Mobile App Marketing Success?

Mobile & Apps

Advertising on mobile is big business. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4 billion in 2013, up from $9.8 billion in 2012. A significant part... read more

After You Read These 9 Reasons You Might Consider Listing Your App For Free

After You Read These 9 Reasons You Might Consider Listing Your App For Free

Mobile & Apps

Hitting the charts—let alone topping them—on the app stores is no easy task. App developers and brands are feeling the effects of a saturated market that features nearly 1 million... read more

Essential Reports Marketers Should Use to Measure their Mobile App Performance

Essential Reports Marketers Should Use to Measure their Mobile App Performance

Mobile & Apps

When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an... read more

5 Keys to Successfully Marketing Your Mobile App

5 Keys to Successfully Marketing Your Mobile App

Mobile & Apps

You’ve invested weeks and months of marketing resources designing and developing your app, but when you launch in the app stores you don’t get as many installs as expected. What... read more

Want A Lower Cost Per Acquisition With Twitter Ads? Target The Desktop.

Want A Lower Cost Per Acquisition With Twitter Ads? Target The Desktop.

Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel. One of the... read more

Discovering the Peak Seasons in B2B Marketing

Discovering the Peak Seasons in B2B Marketing

Our 2012 Marketers Benchmark Report was designed for B2B Marketers like you. The data points were extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from... read more

Ensure the Delivery of Your Marketing Emails

Ensure the Delivery of Your Marketing Emails

Online Marketing

If all your careful planning, designing, and writing are to have an impact, they need to get to their desired audience. Unfortunately, there are often barriers to overcome, including spam... read more

email_marketing_content

9 Tips For Crafting Your Email Content

Online Marketing

The core of your email strategy should always be focused on high quality content. You’ll need compelling content if your email marketing is to have the desired impact of providing... read more

Setting Your Email Strategy - 8 Tips

Setting Your Email Strategy – 8 Tips

Online Marketing

A successful email campaign flows from a carefully constructed plan to find the right audience and engage them over time. Here are 8 best practices for setting your email marketing... read more

What Is The MOST Important Element Of A Landing Page?

What Is The MOST Important Element Of A Landing Page?

Online Marketing

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Landing pages have two goals: Drive prospects to the page, and Get prospects to take action once there. Anyone can create a landing page, but what constitutes a great landing... read more

9 Best Practices for Creating Landing Pages that Convert

9 Best Practices for Creating Landing Pages that Convert

Online Marketing

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Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing... read more

Email Marketing 101: What to Measure and How to Make Sense of the Data

Email Marketing 101: What to Measure and How to Make Sense of the Data

Online Marketing

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What to Measure: The Data Before you start measuring the success of your email campaigns, you first must know what data to collect. Messages Sent - This is the number... read more

How to Launch and Optimize your Wordpress Blog for Content Marketing

How to Launch and Optimize your WordPress Blog for Content Marketing

Content Marketing

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According to the Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them... read more

WordPress-custom-permalink-settings

15 SEO Questions You Must Ask When Evaluating a CMS/Blogging Platform

If you’re evaluating a CMS/Blogging platform as part of your site redesign, there are an important set of questions to answer in order to ensure you’re selecting the right solution.... read more

5 Planning Factors for Tradeshows ROI Success

5 Planning Factors for Tradeshows ROI Success

B2B Marketing

As an SMB, we are extremely purposeful about how we spend our cash. We aim to be incredibly focused on our efforts, and where we spend dollars, and we use... read more