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Profile: Jennifer Wong
Articles by Jennifer Wong
Want A Lower Cost Per Acquisition With Twitter Ads? Target The Desktop.
Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel. One of the... read more
Discovering the Peak Seasons in B2B Marketing
Our 2012 Marketers Benchmark Report was designed for B2B Marketers like you. The data points were extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from... read more
Ensure the Delivery of Your Marketing Emails
If all your careful planning, designing, and writing are to have an impact, they need to get to their desired audience. Unfortunately, there are often barriers to overcome, including spam... read more
9 Tips For Crafting Your Email Content
The core of your email strategy should always be focused on high quality content. You’ll need compelling content if your email marketing is to have the desired impact of providing... read more
Setting Your Email Strategy – 8 Tips
A successful email campaign flows from a carefully constructed plan to find the right audience and engage them over time. Here are 8 best practices for setting your email marketing... read more
What Is The MOST Important Element Of A Landing Page?
1Landing pages have two goals: Drive prospects to the page, and Get prospects to take action once there. Anyone can create a landing page, but what constitutes a great landing... read more
9 Best Practices for Creating Landing Pages that Convert
2Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call to action—whether that means filling out an online form, signing... read more
Email Marketing 101: What to Measure and How to Make Sense of the Data
1What to Measure: The Data Before you start measuring the success of your email campaigns, you first must know what data to collect. Messages Sent - This is the number... read more
How to Launch and Optimize your WordPress Blog for Content Marketing
1According to the Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them... read more
15 SEO Questions You Must Ask When Evaluating a CMS/Blogging Platform
If you’re evaluating a CMS/Blogging platform as part of your site redesign, there are an important set of questions to answer in order to ensure you’re selecting the right solution.... read more
5 Planning Factors for Tradeshows ROI Success
As an SMB, we are extremely purposeful about how we spend our cash. We aim to be incredibly focused on our efforts, and where we spend dollars, and we use... read more
5 Tips For Using Email To Boost Your Social Media
Are you optimizing your email marketing campaigns to increase your social media presence? Savvy marketers are using their email subscribers – who have already opted-in to receiving their content –... read more
5 Tips For Using Social Media To Boost Your Email Marketing
1Email marketing and social media can work together to help optimize each other to drive additional revenue. According to a survey from MarketingSherpa, 75% of social media users still believe... read more
Find Out Who ‘Checked-In’ To Dreamforce 2012
Location-based marketing can be a valuable customer acquisition strategy and a way to break though the noise when competing for the attention of potential prospects. Foursquare offers a free set... read more
Dreamforce Session: Prospecting Secrets-How Salesforce.com Fills the Funnel with Leads
1Description Learn how salesforce.com’s junior sales reps prospect and qualify hot leads using the latest research and social media techniques. Then hear best practices on how to collaborate with account... read more
