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Articles by Jennifer Beese
Facebook Begins Testing Graph Search Ads

Facebook Begins Testing Graph Search Ads

Facebook kicked off another test this week that places FBX and Marketplace ads between pages of Graph Search results. But instead of being targeted to search queries, these ads use... read more

Facebook Video Ads Could Cost Advertisers $1 Million A Day

Facebook Video Ads Could Cost Advertisers $1 Million A Day

Although the format has yet to be finalized, new pricing details regarding Facebook’s video ad unit have surfaced, and it appears the social network is asking for seven-figure commitments from... read more

Twitter Is Reportedly In Talks To Stream TV Content Within Tweets

Twitter Is Reportedly In Talks To Stream TV Content Within Tweets

For years, Twitter has given advertisers a unique opportunity to leverage the online conversations happening around television and live broadcast events. Now the company is hoping to take that opportunity... read more

YouTube for iOS Receives One Channel Branding, Live Stream Support

YouTube for iOS Receives One Channel Branding, Live Stream Support

YouTube’s native iOS app received several new features and improvements today as part of Google’s latest update. Mobile creators now have access to live streams, consistent One Channel branding, and... read more

Understanding How Facebook News Stories Are Filtered (Infographic)

Understanding How Facebook News Stories Are Filtered (Infographic)

There’s a lot of discussion among marketers surrounding the inner-workings of Facebook’s News Feed. The social network relies on an algorithm, also known as EdgeRank, to deliver posts that are... read more


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Advertisers Could Soon Use Foursquare Data to Target Ads

Advertisers Could Soon Use Foursquare Data to Target Ads

Foursquare is reportedly building a new advertising product that will leverage data to help businesses create targeted ads on other platforms. According to Ad Age, the company has started pitching... read more

Twitter Trends Expand Globally to 160 New Markets

Twitter Trends Expand Globally to 160 New Markets

Twitter Trends are an easy way to find out what people are talking about right now around the world, in your country, or in your city. Thanks to its global... read more

YouTube Now Supports Multiple Admins Per Channel

YouTube Now Supports Multiple Admins Per Channel

Furthering the integration of its products, Google is testing a new program that enables you to link your Google+ pages to your YouTube accounts and channels. If you’re a community... read more

Promoted Post Prompts Now Appear on Facebook’s Homepage

Promoted Post Prompts Now Appear on Facebook’s Homepage

Interested in Promoted Posts, but not sure which post to start with? It looks like Facebook is taking the guess-work out of your decision. The social network is testing a... read more

Search Smarter With LinkedIn’s New Recruiter Homepage

Search Smarter With LinkedIn’s New Recruiter Homepage

Social networks, while great for connecting with customers, can also help you build your team internally. The platform helping professionals locate and acquire new hires is LinkedIn, and now it’s... read more

Page Mentions in Status Updates Turn into Stories on Timeline

Page Mentions in Status Updates Turn into Stories on Timeline

Starting this week, U.S.-based Facebook members can express what they’re watching, reading, listening to, eating, drinking, or how they’re feeling in status updates. This might not seem like a big... read more

Target Demand, Not Just Demographics With Partner Categories

Target Demand, Not Just Demographics With Partner Categories

While Facebook has done a good job of providing advertisers with specific demographics, it needed a way to help them target the people most likely to be in the market... read more

Improved Search and Recommendations Arrive on Foursquare for iOS

Improved Search and Recommendations Arrive on Foursquare for iOS

Over the past year, Foursquare has slowly transitioned away from badges to focusing more on location discovery and recommendations. Until now, this shift was predominately limited to desktop, but today... read more

Update Makes Integrating Open Graph Actions into Your App Easier

Update Makes Integrating Open Graph Actions into Your App Easier

If Facebook’s redesigned Timeline and News Feed has done anything for brands, it’s that it made apps much more noticeable. In March, the social network began allowing members to showcase... read more

Facebook Places New Restrictions on Event Invites

Facebook Places New Restrictions on Event Invites

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Although the social network’s recent changes were meant to draw more attention to Facebook Events, it seems that organizers are being met with more restrictions. First noticed by Facebook marketing... read more