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Profile: Jenna Hanington
Articles by Jenna Hanington
The 12 Dos and Don’ts of Marketing Automation
Okay, so you’ve purchased your marketing automation system and have just finished going through the implementation process. Now you’re ready to start using your shiny new tool to automate your... read more
4 Marketing Lessons Learned from Rock Climbing
Pardot’s marketing team recently took a trip to Stone Summit, the largest rock climbing gym in the Southeast. As we stared up at the 60 foot wall with an understandable... read more
7 Marketing Lessons Learned from Harry Potter (Part 2)
In a post last Monday, we discussed some important marketing lessons that we can learn from the first three books in the Harry Potter series. Now, we’re ready with more... read more
7 Marketing Lessons Learned from Harry Potter (Part 1)
When Harry Potter was accepted to Hogwarts School of Witchcraft and Wizardry, kids across the globe rejoiced. Perhaps there was still hope! Hope that someday, they would find their acceptance... read more
Top 5 Twitter Lists for Marketers
If you’re like most b2b marketers, it can be hard to stay on top of industry news, helpful tips, and relevant blog posts. That’s why we’ve started to rely so... read more
6 Steps to Successful Forms, with Examples!
One question the Pardot team is continually asked is how to optimize web forms. What’s the best structure for forms? How long should they be? How many fields should be... read more
4 Signs You May Need Marketing Automation
1The decision to adopt a marketing automation solution isn’t easy. But if you’ve been wrestling with the idea, you’ve probably decided that something about your current approach isn’t cutting it.... read more
6 Fun Uses for Embedded Tweets
Last December, Twitter added the option to embed tweets, making it easier for content marketers to add more social and interactive content to their sites. Embedded tweets allow you to... read more
7 Ways to Add Some Color to Your White Papers
You’re probably familiar with the classic white paper: an informational, narrative document at least six pages in length that discusses a business topic or problem. But even though there’s a... read more
Top 5 Marketing Automation Myths
When you hear the phrase “marketing automation,” it’s tempting to imagine a team of robots controlling your marketing efforts via computers and remote servers. Marketing automation is often construed as... read more
School Your Leads [INFOGRAPHIC]
As content marketing becomes more and more popular, it can be hard to differentiate which content is appropriate for which audience. Prospects who have just heard of your business have... read more
Create Engaging (and Fun!) Video Content
1If you think video isn’t an important tool for marketing, think again. In a recent article on infographics, we discussed how 65% of the population is made up of visual... read more
