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Profile: Jen Cohen Crompton

Jen Cohen Crompton is CEO of  Something Creative, a Philadelphia-based marketing company focused on digital strategies, social media, and content creation. Jen blogs for SAP and other media outlets covering business, technology, communications, and anything innovation-related. Contact Jen at jenniferlynncohen(at)gmail(dot)com

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Articles by Jen Cohen Crompton
5 Ways To Make Corporate Training Deliver More ROI

5 Ways To Make Corporate Training Deliver More ROI

Human Resources

Every year, companies strive to educate and train their workforce and therefore, invest money – a lot of money – into corporate training. The American Society of Training & Development’s... read more

4 Apps That Could Change Your Life

4 Apps That Could Change Your Life

Mobile & Apps

1

In Apple’s most recent campaign, they vowed to change lives. And honestly, when it comes to integrating into our everyday lives and giving us ways to improve our health, happiness,... read more

The Future Of Marketing: 5 Key Responsibilities Marketers Must Embrace

The Future Of Marketing: 5 Key Responsibilities Marketers Must Embrace

Marketing

Today’s marketing is not just about awareness, promotion, and lead generation – it’s about the complete customer experience and creating consistent and impactful impressions at every single touch point. This... read more

Does Comcast Really Care?

Does Comcast Really Care?

Customer Experience

By now, you’ve either heard the disturbing Comcast call fielded by the angry and relentless customer service representative, or you’ve at least heard about the unfortunate incident. If you haven’t,... read more

Should We Really Work Less? Google Co-Founders Discuss Machines And The Future Of Work [VIDEO]

Should We Really Work Less? Google Co-Founders Discuss Machines And The Future Of Work [VIDEO]

Human Resources

You probably read the headline that recently broke through and was featured on some mainstream news outlets. It read: “Larry Page Wants You To Work Less” (or something to that... read more


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3 Tech Innovations That Will Blow Your Mind

3 Tech Innovations That Will Blow Your Mind

Tech & Gadgets

Everyday we are introduced to innovations that remind us just how much our world is changing and how technology is impacting every aspect of how we live. From the Internet... read more

The Future Of Work: 10 Skills You Will Need To Be Successful [INFOGRAPHIC]

The Future Of Work: 10 Skills You Will Need To Be Successful [INFOGRAPHIC]

With all the predictions about the future of work, we are constantly painting a picture of how the future workplace will look. But, what most of us should focus on... read more

2 Big Trends For The Future Of Online Shopping: Customization And Automation

2 Big Trends For The Future Of Online Shopping: Customization And Automation

Customer Experience

It is safe to say that online shopping is here to stay and we are rapidly approaching the tipping point where online shopping may overtake brick-and-mortar shopping – especially with... read more

LinkedIn Might Be The Only Social Network You Need

LinkedIn Might Be The Only Social Network You Need

About a week ago, I sat in a meeting with a colleague and we were discussing a few business connections we both shared. During the conversation, my colleague quickly opened... read more

Predictions For The Future Of Insight-Driven Innovation

Predictions For The Future Of Insight-Driven Innovation

Business Innovation

The future of insight-driven innovation has a theme – customized and individualized. As our systems, devices, and networks collect more data on an individual level and we learn to analyze... read more

Predictions For The Future Of Resource Optimization

Predictions For The Future Of Resource Optimization

Strategy

As the world population grows and we continue to consume energy and resources, we are realizing that there is a bottom to the bucket and we must turn to sustainability... read more

Predictions For The Future Of The Networked Economy

Predictions For The Future Of The Networked Economy

Tech & Gadgets

The networked economy is developing – we are already connected to just about anyone with Internet access using a simple keystroke. We have devices, social networks and business networks, and... read more

Top 10 Predictions For The Future Of Customer Experience

Top 10 Predictions For The Future Of Customer Experience

Customer Experience

1

In the realm of customer experience, today’s consumers are more informed, more collaborative, and have higher expectations for retailers and lower thresholds for dealing with impersonal, unresponsive companies. Thanks to... read more

What’s Brewing At Starbucks? A Multichannel Marketing Strategy Complete With Happy Hours, Frappuccinos, And Cat GIFs

What’s Brewing At Starbucks? A Multichannel Marketing Strategy Complete With Happy Hours, Frappuccinos, And Cat GIFs

Marketing

1

I remember reading an article about the history of the Starbucks brand and how CEO, Howard Schultz, looked to change the in-store design and focus to make everything be more... read more

Shift Or Die? As Businesses Shift Leadership Must Do The Same

Shift Or Die? As Businesses Shift Leadership Must Do The Same

Leadership

There is a new challenge in leadership – figuring out how to navigate a new fast-paced world full of innovation, which is being emptied of the old command and control... read more