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Profile: Jen Cohen Crompton

Jen Cohen Crompton is CEO of  Something Creative, a Philadelphia-based marketing company focused on digital strategies, social media, and content creation. Jen blogs for SAP and other media outlets covering business, technology, communications, and anything innovation-related. Contact Jen at jenniferlynncohen(at)gmail(dot)com

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Articles by Jen Cohen Crompton
Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Apple Strives To Be Better As They Focus On Changing The World And Lives [VIDEO]

Strategically released the same week the U.S. celebrated Earth Day, Apple debuted their latest promotional video, Better, narrated by CEO Tim Cook, which is an environmentally-focused story on how Apple... read more

How To Help Your Employees Be Successful Working From Home

How To Help Your Employees Be Successful Working From Home

Human Resources

Today’s workforce is mobile. Employees are spending less and less time sitting behind desktop computers and more time working from apps via tablets or smartphones. This change in workplace culture... read more

Welcome To The Resource Revolution

Welcome To The Resource Revolution

Business Innovation

Would you believe that by rerouting UPS trucks to avoid left turns, the company was able to reduce fuel consumption and improve safety and speed? Or that GE’s jet engines... read more

What Really Matters This Baseball Season

What Really Matters This Baseball Season

Sports

As we begin to smell the sweet scent of freshly cut green grass and feel the warmth of spring in the air, it’s time for us to sit back and... read more

This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo

This Week In Tech: Google, Heartbleed (Again), Yahoo, And Volvo

Tech & Gadgets

From dipping stocks to combating Heartbleed, this week in tech focused on surviving the ups and downs of our online society. We also see a few companies at the top... read more


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This Week In Tech: Heartbleed, Twitter Makeover, IBM, And Silverpop

This Week In Tech: Heartbleed, Twitter Makeover, IBM, And Silverpop

Tech & Gadgets

From security threats (don’t forget to change your passwords) to social media moves and makeovers, this week in tech put security back in the spotlight and focused on social media... read more

3 Reasons The Honey Maid #Wholesome Campaign Is Much More Than An Ad

3 Reasons The Honey Maid #Wholesome Campaign Is Much More Than An Ad

Branding

You may or may not be aware of the most recent Honey Maid advertisement, but the 30-second spot featuring the hashtag #thisiswholesome lasted far more than it’s 30-second media buy…it’s... read more

The Selfie Obsession: Did Samsung Go Too Far?

The Selfie Obsession: Did Samsung Go Too Far?

Branding

Listen, I’ve been taking selfies since way before they were cool. When I traveled through Australia, New Zealand, and Fiji as part of a study abroad trip in 2004, I... read more

Data Is…Cool?

Data Is…Cool?

Big Data

When it comes to the idea of data and analytics, those who aren’t self-proclaimed data geeks, number crunchers, and/or research junkies might have automatically thought, “snooze alert!” That is, until... read more

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Marketing

As a Lululemon clothing wearer, but someone who has also been disappointed in the brand when their pants revealed a little too much and their chairman made comments that were... read more

Don’t Be An April Fool (Just Laugh At Others)

Don’t Be An April Fool (Just Laugh At Others)

1

Yes, you may wake up on April 1st and have no idea that anything is different. You may get your morning routine started just as you did on March 31st... read more

Sharing Is Caring: How To Get Involved In The Sharing Economy

Sharing Is Caring: How To Get Involved In The Sharing Economy

Strategy

As kid, most of us are taught to share with our peers. And while we may have been reluctant to share that shovel in the sandbox, in today’s economy, it... read more

We’ve All Gone Mad About March Madness And Can’t Stop Using Our Second Screens

We’ve All Gone Mad About March Madness And Can’t Stop Using Our Second Screens

Mobile & Apps

As the NCAA tournament kicked off yesterday, did you see what was happening on social media? Of course there was talk of the games, but your newsfeed might also have... read more

4 Digital Megatrends And How HR Can Embrace Them

4 Digital Megatrends And How HR Can Embrace Them

Human Resources

At this point, we all know that technology is hugging us from all sides as it permeates and disrupts business processes from the inside out. But what some are still... read more

Top 18 Customer Experience Focused Blogs

Top 18 Customer Experience Focused Blogs

Customer Experience

It’s no longer just about customer service, which is sometimes more of a reactive approach to resolving customer issues and concerns, but it’s more about the proactive management of the... read more