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Articles by Jeff Bullas
Is the Art of Writing Dying?

Is the Art of Writing Dying?

Communications

I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow... read more

What is the Real Secret to Making Money from Your Blog?

What is the Real Secret to Making Money from Your Blog?

When I started my blog it was all about eyeballs and traffic. That was my primary measure of success. But as this blog started as a hobby for fun that... read more

The Often Forgotten Viral Content Marketing Tactic

The Often Forgotten Viral Content Marketing Tactic

Content Marketing

It was a grey, cold and dreary day when I flew into London. It had been a long flight. I was tired and needed to shower because 20 hours of... read more

Is It Time To Forget Free Social Media Marketing?

Is It Time To Forget Free Social Media Marketing?

1

Is the social media free lunch over? When I joined Facebook and Twitter in 2008 the key attraction was that you could gain attention and market on social media for... read more

The Ultimate Guide On How To Get More Blog Traffic

The Ultimate Guide On How To Get More Blog Traffic

So you have just set up your blog and published a few posts. But all you can hear is the sound of crickets. No clicks, comments or meaningful traffic. That... read more

20 Twitter Facts and Statistics You Need to Know in 2014

20 Twitter Facts and Statistics You Need to Know in 2014

What first attracted me to Twitter and social media six years ago was that you could achieve global marketing for free. It’s called organic reach. This enabled bloggers to build... read more

Could a Robot Write Great Headlines?

Could a Robot Write Great Headlines?

Content Marketing

Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your... read more

20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)

Content Marketing

1

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for... read more

The Marketing Strategy For Bloggers With No Money

The Marketing Strategy For Bloggers With No Money

When I started as a blogger I had no spare cash to buy advertising or even for investing in a professional web design for my blog. In fact the credit... read more

4 Simple Steps to Content Marketing Success

4 Simple Steps to Content Marketing Success

Content Marketing

I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on... read more

8 Insights On How To Optimize Your Social Media Marketing (Study)

8 Insights On How To Optimize Your Social Media Marketing (Study)

As a marketer you have many options with your digital marketing. Social media, email, search engine optimisation, content marketing, visual content marketing and now even mobile marketing. We are still... read more

21 Content Marketing Lessons From The New York Times

21 Content Marketing Lessons From The New York Times

Content Marketing

1

When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first glance look... read more

The Shocking Truth About Most Small Businesses

The Shocking Truth About Most Small Businesses

Small Business

There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. A recent survey by Yodle... read more

Top 20 LinkedIn Mistakes To Avoid

Top 20 LinkedIn Mistakes To Avoid

We all make mistakes, it’s just that some are bigger than others. When it comes to online mistakes on the social web, they are amplified. This is because the “one... read more

Are You Focused?

Are You Focused?

Strategy

There is a quote by Winston Churchill that sums up the importance of focus. “You will never reach your destination if you stop and throw stones at every dog that... read more