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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)

Content Marketing

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for... read more

The Marketing Strategy For Bloggers With No Money

The Marketing Strategy For Bloggers With No Money

When I started as a blogger I had no spare cash to buy advertising or even for investing in a professional web design for my blog. In fact the credit... read more

4 Simple Steps to Content Marketing Success

4 Simple Steps to Content Marketing Success

Content Marketing

I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on... read more

8 Insights On How To Optimize Your Social Media Marketing (Study)

8 Insights On How To Optimize Your Social Media Marketing (Study)

As a marketer you have many options with your digital marketing. Social media, email, search engine optimisation, content marketing, visual content marketing and now even mobile marketing. We are still... read more

21 Content Marketing Lessons From The New York Times

21 Content Marketing Lessons From The New York Times

Content Marketing

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When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first glance look... read more


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The Shocking Truth About Most Small Businesses

The Shocking Truth About Most Small Businesses

Small Business

There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. A recent survey by Yodle... read more

Top 20 LinkedIn Mistakes To Avoid

Top 20 LinkedIn Mistakes To Avoid

We all make mistakes, it’s just that some are bigger than others. When it comes to online mistakes on the social web, they are amplified. This is because the “one... read more

Are You Focused?

Are You Focused?

Strategy

There is a quote by Winston Churchill that sums up the importance of focus. “You will never reach your destination if you stop and throw stones at every dog that... read more

64 Tactics To Drive Traffic To Your Blog

64 Tactics To Drive Traffic To Your Blog

The world is a crowded place, with seven billion people and counting. That’s just the physical world. There is another dimension that is just as real but it’s digital. According... read more

LinkedIn’s Publishing Platform May Surprise You

LinkedIn’s Publishing Platform May Surprise You

3

In a fast moving digital world, standing still is not an option. It means trying new tactics and experimenting. It means failing fast and often. The social web allows you... read more

10 Insights: How To Use LinkedIn To Build Business Success Faster Than Your Competitors

10 Insights: How To Use LinkedIn To Build Business Success Faster Than Your Competitors

1

Ever been to a business networking event and wondered why you bothered. You had your ear twisted, cards shoved into your hand and the next day emails arrive in your... read more

What Do Business Leaders Need to Unlearn?

What Do Business Leaders Need to Unlearn?

Strategy

We live in an age of rapid business evolution. What we do know is that “change is the only constant”. Old business tools such as the Yellow Pages now function... read more

3 Ways To Grow Your Business With LinkedIn

3 Ways To Grow Your Business With LinkedIn

1

Let me ask you a question: Do you ever feel like everyone in your industry is doing the same thing? Everyone’s newsletters look the same. Everyone’s websites are starting to... read more

Why You Should Forget Facebook

Why You Should Forget Facebook

Has Facebook got you fooled? Are you chasing likes for your brand page? Paying for fans? Maybe it’s time to stop. In 2008 I joined Facebook. It was the first... read more

The Top 10 LinkedIn Facts and Figures in 2014 You Need To Know

The Top 10 LinkedIn Facts and Figures in 2014 You Need To Know

Social media is now a universe of splintered and diverse niche networks but there are a few that dominate the landscape. Some are embedded in our lives. Think Facebook and... read more