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Profile: Jeff Berezny

Jeff Berezny is founder of Tent Social - a boutique social media agency based in Toronto and Vancouver, Canada with a virtual team that stretches around the globe.  Jeff loves brand strategy, social, lifestyle design, speaking, adventure, travel, kiteboarding and pretty much anything that challenges him. This post was originally published on his blog at www.tentsocial.com. 

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Articles by Jeff Berezny
The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic)

The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic)

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[Updated May 15, 2013] Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach them... read more

Social Media ROI The ROCK

Know Your Role On Social Media … Or Shut Your Mouth About ROI

The term ‘social media ROI’ has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed... read more

Writing Content Google will Love

How to Write Content Google will Love and Rank [Infographic]

Understanding the ever changing world of Search Engine Optimization (SEO) can sometimes seem impossible, especially with the constant updates being made by Google and the many, so-called SEO experts out... read more

Social Media Silver Bullet

The Silver Bullet for Effective Social Media Measurement

I have been doing a lot of work with clients lately on social media analytics and using several different tools to do so.  Thus, I thought it would be worth passing... read more

Value Hotel

Rise of the Value Based Hotel for Business Travel [Infographic]

Travel & Leisure

Business travel is not how it used to be.  Gone are the days of bottomless expense accounts and endless entertainment when away on business.  There has been a marked shift... read more


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Used Car Salesman

Don’t Be a Used Car Salesman, Don’t Abuse Facebook’s New Cover Photo Rules

Apart from the major announcements about Facebook’s new newsfeed and timeline designs, the Facebook marketing team has quietly removed some of the restrictions on how marketers can use a page... read more

The Top 20 Hotels & Resorts on Facebook [INFOGRAPHIC]

The Top 20 Hotels & Resorts on Facebook [INFOGRAPHIC]

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Facebook has rapidly become the go-to social network for any consumer brand looking to engage with its audience on social media.  Hotels & resorts, in particular, have a unique opportunity... read more

Apple, Samsung, Blackberry Tech Comparison

Brand Love: Missing Link for Blackberry, Apple, Samsung Comparison

Mobile & Apps

Blackberry (formely know as RIM) recently made its last ditch effort to reengage the world and prevent its stock from disappearing all together. There are countless articles out there that... read more

Social Media Command Center

Why Social Media Command Centers Need to Be Less Like GI JOE

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Over the past couple of years, as large international entreprises have begun to realize the importance of social media strategy and marketing, there has been a new phenomenon that has... read more

Facebook Hotel Graph Search

3 Ways to Ensure your Hotel or Resort Dominates Facebook Graph Search

Facebook recently launched ‘Graph Search’, which on the surface seems simple, but it is in fact a massive opportunity for businesses in the long term.  To sum it up, Facebook... read more

An Inside Look at the Top 5 Hotels on Facebook in 2012

An Inside Look at the Top 5 Hotels on Facebook in 2012

The hotel industry has seen rapid growth in the adoption of social media over the past year with it now being ubiquitous across the major chains, along with the majority... read more

How VISA and Walmart are Failing at Social Media Customer Service

How VISA and Walmart are Failing at Social Media Customer Service

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What if you walked into McDonald’s and asked a question to one of the employees and instead of answering it, they stared at you blankly, ignoring your question completely. Or... read more

How Social Media Usage Will Change In 2013

How Social Media Usage Will Change In 2013

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Social media has truly become a daily part of most people’s lives, with usage patterns changing dramatically over the past few years. The editors of the Socially Aware Blog put... read more

3 Reasons Why the New MySpace Will Actually be Awesome

3 Reasons Why the New MySpace Will Actually be Awesome

It seems we can’t go more than a few days without hearing about the next big thing in social media.  From Pinterest to Path, it is amazing that new networks... read more

When I Get That Feeling, Contextual Healing...With HubSpot 3

When I Get That Feeling, Contextual Healing…With HubSpot 3

Content Marketing

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While Marvin Gaye may not get quite as excited about ‘Contextual Healing’ as ‘Sexual Healing,’ marketers should be pumped about HubSpot’s recent release of HubSpot 3 –  a huge upgrade that... read more