Profile: Jeff Adelson-Yan

Jeff Adelson-Yan is a Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions. In 2002, Adelson-Yan co-founded Levelwing with Steve Parker, Jr., growing the agency out of a 450 square foot New York apartment into a multi-office agency serving global clients. Today Levelwing operates in both NYC and Charleston, S.C., and serves clients in the automotive, finance/banking, healthcare, retail and travel industries, among others. In 2010 the agency was named the #1 Fastest Growing Company by the Charleston Regional Business Journal and was recognized as the 688th fastest-growing private company in America by INC Magazine500/5000 List.
Adelson-Yan began his career in 1997 working at various dot-com start-ups including Coolsavings.com (now Q Interactive), a pioneer in the online couponing and lead generation space, and Yo!, a company specializing in collaborative filtering technology, the process of aggregating and filtering vast amounts of online information, identifying patterns and trends to make automatic real-time predictions based upon the interests of others similar to the “user.” Adelson-Yan has been a part of the many sides of both the dot-com boom and bust, and has remained passionate about the space, its development and growth, obstacles and innovations, and the continued future of this powerful and ever-expanding medium.
Today Adelson-Yan manages Levelwing’s NYC office. He is deeply versed in digital media including search engine marketing, organic search optimization, social media, digital video, and web analytics. Throughout his career, Adelson-Yan has worked with several Fortune 500 companies including Procter & Gamble, Johnson & Johnson, Microsoft, Humana, Viacom, Yum Brands, and Darden Restaurants.
Recognized as an industry authority, Adelson-Yan has been a featured speaker at various conferences and events. A repeat university lecturer, his writings have appeared in various publications, and he was selected to the Final Round Judging Panel for the Effie Awards competition. He is a member of the Ad Council for the Association of Downloadable Media, Advisory Board Member for OPEN from American Express, and is a certified Google Adwords Professional, Yahoo Search Ambassador, and Microsoft adExcellence Member. He holds a B.S. in Psychology from Western Kentucky University where he serves on the Professional Advisory Committee to the School of Advertising, and has earned the Award of Achievement in Web Analytics from the University of British Columbia.
“Data is a commodity…value is in the analysis.” – Jeff Adelson-Yan
Follow Jeff on Twitter @JeffAdelsonYan along with his Asking Smarter Questions blog @asksq.