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Profile: Jeannie Walters

The Gamification of Experience
How many meetings have you sat in recently where the term “gamification” has come up? It’s often waved in front of an executive as either a magic elixir or a... read more

Closing The Loop on Customer Feedback
Last week was a wonderful chance to connect with several other customer experience professionals at the Chicago Customer Experience Professionals Association (CXPA) Local Networking Event. We ate, drank and chatted... read more

Multi-Channel Experience
Is it multi-channel or omnichannel? That is the question. In this ever changing and speediest of worlds, we are tweeting from our phones, planning playdates on our tablets, and presenting... read more

Mastering Monster Loyalty, Lady Gaga Style
With all the talk of understanding customers, it’s sort of amazing we haven’t had this discussion before. OF COURSE Lady Gaga is an ideal role model for anyone who wants... read more

Why Enlightened Leadership Is Key to Customer Experience
2Great leaders get right into it with their teams. A few years ago, I figured out how to articulate something I knew in my gut: I only work with enlightened... read more

Customer Experience Improvement Conflicts
1Customer experience improvement starts with honest evaluation. Goals for any organization naturally don’t align perfectly with the goals of their customers. There is a natural conflict of interest. The company... read more

Company Organizational Culture: Common Mistakes
Company organizational culture is debated, celebrated and, in some cases, misguided. We’ve had some really great reactions to our focus thus far on how employee engagement and internal experience influence... read more

Internal Communication Keys
Sometimes it’s not just what you say: But how you say it: “Employees must wash hands before returning to their dead-end jobs.” (Clearly the second is not a sanctioned sign,... read more

Job Postings And The Total Customer Experience
People are often surprised to learn we work with many different departments when tackling their customer experience issues. Because customer experience touches so many areas of the organization, and because... read more

Money As a Motivator: Not What You Think
We’ve talked about how important it is to create a powerful employee culture to deliver a superior customer experience. So how does money as a motivator work? It doesn’t. At... read more

Want To Be a Customer Focused Organization?
As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! We deliver an experience in the beginning based on who we are, not... read more

Culture as Customer Experience King
In case you thought it was April Fool’s, we’re actually into the second quarter. This month, we’re tackling the idea of customer-centric culture as customer experience idea #1. Little else... read more

Growing Companies Need to Innovate
Who has time to innovate? Growing a company is hard work. When we announced March was customer experience innovation month, one of the questions I wanted to investigate was the... read more

5 Customer Experience Innovation Killers
It’s not surprising to hear that many leaders at companies believe they are investing in innovation. What might be surprising is how that investment is not paying off. Many of... read more

Customers Vote With Their Use
Back in early February, I was fortunate to attend the Chicago Auto Show, and even more fortunate to conduct a brief interview with Nick Pudar, whose official title is Vice... read more

