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Profile: Jean Pascal Mathieu

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Articles by Jean Pascal Mathieu
Digital Innovation is Everybody’s Business

Digital Innovation is Everybody’s Business

Tech & Gadgets

One of the spectacular side effects of digital is its uncanny ability to muddy the waters between industries—the “theoretical” roles of businesses and the reality of their business models. Once... read more

Will You Be Ready When “Old School” Advertising Disappears?

Will You Be Ready When “Old School” Advertising Disappears?

Marketing

What if, in the not-so-distant future, advertising as we know it simply disappeared and ended up being banned from use entirely? Not to throw out any far-fetched ideas, but the... read more

Behind Every Problem is a Business Opportunity

Behind Every Problem is a Business Opportunity

Strategy

Smart Layover is an application that relies on the fact that, contrary to popular belief, the life of a business traveler isn’t all about good times at luxury hotels. Long... read more

People, the Fifth “P” in Marketing

People, the Fifth “P” in Marketing

Marketing

“All I know is that I know nothing,” Socrates so wisely maintained. Since taking off with the baby boom in the 50s and 60s, marketing has slowly but surely evolved... read more

Amazon Seeks Same Day Delivery

Amazon Seeks Same Day Delivery

Trends & News

At the Ad Age Digital Conference in New York, Mark Mahaney, a Wall Street analyst known for his knowledge of Internet sector companies, shared the following data with the audience.... read more


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How Algorithms Will Dominate the World and How We Can Beat Them

How Algorithms Will Dominate the World and How We Can Beat Them

Tech & Gadgets

A few weeks ago I had the great pleasure of attending the absolutely terrifying conference presented by Kevin Slavin from the MIT Media Lab, who discussed how algorithms and machines... read more

Is Your Brand Open Enough?

Is Your Brand Open Enough?

Branding

When the web got started, no one imagined how much it would change the music, video, travel and news industries. Originally “protected” by production processes that “physically” guaranteed copyright (CDs,... read more

Five Opportunities for Apple to Position Itself and Regain Control

Five Opportunities for Apple to Position Itself and Regain Control

Branding

Since the botched launch of iOS 6 (because of the failed Maps app that wasn’t up to snuff for Google Map users), and the consequent ‘release’ of the iOS boss,... read more

The Best Brands Are Simple

The Best Brands Are Simple

Branding

Siegel+Gale, a well-known brand strategy, customer experience and design-consulting group, recently published the 2012 results of the annual Global Brand Simplicity Index. The results are based on how simple –... read more

Followers For Sale

Followers For Sale

For brands that are active on social media, success is benchmarked by how many likes and followers they have. Everything stems from the idea – and not a bad one... read more

One Step Closer to a Digital Ecosystem

One Step Closer to a Digital Ecosystem

Tech & Gadgets

This summer I went on vacation with my backpack, laptop, tablet and smartphone in tow. Beyond the obvious neurosis revealed by such behaviour, it was a great opportunity for some... read more

The Return of Analog

The Return of Analog

Tech & Gadgets

After the digitalization of everything and anything, the time has come (or returned) for an intelligent combination of digital and analog. Even if we’ve developed the ability to conceptualize on... read more

Why Do all my Screens Not Talk Yet?

Why Do all my Screens Not Talk Yet?

Tech & Gadgets

Responsive design, in the jargon of website developers, is a technique that optimizes the user experience and adapts the layout to the viewing audience. In a basic example (sorry to... read more

Apple Keynote 2012: iOS6 Is What Users Really Need

Apple Keynote 2012: iOS6 Is What Users Really Need

Tech & Gadgets

At yesterday’s keynote presentation during the World Wide Developers Conference, Apple announced the impending arrival of iOS6. The evolution of Apple’s mobile operating system includes numerous features that cater to... read more

From RSS to Pinterest, Will This Digital Anxiety Ever Let Up?

From RSS to Pinterest, Will This Digital Anxiety Ever Let Up?

1

The more new technology contributes to producing and/or making content available (articles, posts, music, films, social status, brand content…), the more we should worry that our brain capacity isn’t large... read more