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Profile: Jean Pascal Mathieu
Articles by Jean Pascal Mathieu
How Algorithms Will Dominate the World and How We Can Beat Them
A few weeks ago I had the great pleasure of attending the absolutely terrifying conference presented by Kevin Slavin from the MIT Media Lab, who discussed how algorithms and machines... read more
Is Your Brand Open Enough?
When the web got started, no one imagined how much it would change the music, video, travel and news industries. Originally “protected” by production processes that “physically” guaranteed copyright (CDs,... read more
Five Opportunities for Apple to Position Itself and Regain Control
Since the botched launch of iOS 6 (because of the failed Maps app that wasn’t up to snuff for Google Map users), and the consequent ‘release’ of the iOS boss,... read more
The Best Brands Are Simple
Siegel+Gale, a well-known brand strategy, customer experience and design-consulting group, recently published the 2012 results of the annual Global Brand Simplicity Index. The results are based on how simple –... read more
Followers For Sale
For brands that are active on social media, success is benchmarked by how many likes and followers they have. Everything stems from the idea – and not a bad one... read more
One Step Closer to a Digital Ecosystem
This summer I went on vacation with my backpack, laptop, tablet and smartphone in tow. Beyond the obvious neurosis revealed by such behaviour, it was a great opportunity for some... read more
The Return of Analog
After the digitalization of everything and anything, the time has come (or returned) for an intelligent combination of digital and analog. Even if we’ve developed the ability to conceptualize on... read more
Why Do all my Screens Not Talk Yet?
Responsive design, in the jargon of website developers, is a technique that optimizes the user experience and adapts the layout to the viewing audience. In a basic example (sorry to... read more
Apple Keynote 2012: iOS6 Is What Users Really Need
At yesterday’s keynote presentation during the World Wide Developers Conference, Apple announced the impending arrival of iOS6. The evolution of Apple’s mobile operating system includes numerous features that cater to... read more
From RSS to Pinterest, Will This Digital Anxiety Ever Let Up?
1The more new technology contributes to producing and/or making content available (articles, posts, music, films, social status, brand content…), the more we should worry that our brain capacity isn’t large... read more
Teachers Take Centre Stage in a New TED for Education
TED, a non-profit association devoted to Ideas Worth Spreading, recently announced a new initiative: TED-Ed Lessons Worth Sharing. Matching the enthusiasm of the best educators with the ingenuity of the... read more
The Value of a Newspaper
Having made the move from France a few months ago, I’ve rediscovered some truths that routine and convenience had made me forget: newspapers, for one. Not surprisingly, we lose touch... read more
Why Computers Will Go the Way of the Dinosaurs
1When Steve Jobs and Bill Gates introduced the world to personal computers at the end of the 70s, they were like nothing we’d seen before. These new machines were capable... read more
Digital Saves Lives in Kenya
1With over 25 million mobile phone subscribers, Kenya is a leader in providing basic services through mobile phones (smartphones and of course ‘basic’ telephones that are able to send and... read more
Is it Possible to Measure New Television Audiences?
“Watching TV” is pretty simple from the viewer’s standpoint, but not so much anymore for advertisers. On the contrary, it has become increasingly complex with regards to audience measurement. Several... read more
