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Profile: Jason Yormark

I’m currently Vice President of Marketing and Social Media at Strategies 360 where I focus on community building, digital marketing, and social media experience to create and drive the execution of compelling social media initiatives for S360 clients.

Previously, I spent 5 years at Microsoft, building marketing and social media programs for Microsoft Advertising, Mac Office, and Microsoft Office.  Prior to that, I directed a full-service firm providing Web design, marketing, and PR solutions.  Throughout my career, I’ve developed search marketing campaigns, both SEM and SEO, for hundreds of businesses.  I’ve also contributed to international business projects, including contributing to the launch of European operations for the Microsoft SMB Advertising Services Group.

I earned my Bachelor of Science in Communications with a Minor in English at Illinois State University. I completed my Masters in Education from the University of Phoenix.

Father of two boys, husband to one wife.  I live in the Pacifc NW, a bit north of Seattle after living most of my life as a Chicagoan.   In my spare time, I enjoy amateur filmmakingplaying baseball, gadgets and social networking all while trying to become an aspiring author as I work through writing my first book.

I especially love watching my boys grow up, experiencing everything the Pacific NW gives, and a variety of other semi-exciting things.  My blog is the place I go to share my life experiences (social and professional), and also attempt to write humorously about the things I find amusing.

I blog regularly at www.jasonyormark.com

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How To Speak At A Conference & Raise Your Social Profile

How To Speak At A Conference & Raise Your Social Profile

Strategy

1

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. ... read more

The Art Of Having Thick Skin aka Twitter Purge Follow Up

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Well, nobody is perfect.  Was unfollowing everyone and starting over a good idea?  Probably remains to be seen. Looking back, I probably would have been better off not announcing it... read more

Tools That Inspire Blog Posts – SignNow.com

Tools That Inspire Blog Posts – SignNow.com

Tech & Gadgets

Every once in awhile I stumble across a tool or service that I just have to blog about.  This time around it is SignNow.com.  SignNow.com’s premise is dead simple, upload... read more

Have You Survived The Kloutpocalypse?!?!

If you’re receiving this blog post, that means you are one of the last remaining survivors.  You are the future now.  You are the last hope for humanity.  Only you... read more

How Do You Define Blogging Success?

How Do You Define Blogging Success?

My blog often stresses me out. As much as I enjoy writing and actually having a decent audience that actually reads what I write, it’s definitely become part of my... read more

5 Great Tools For Finding A Domain Name

Strategy

1

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses.  Needless to say that often has me frequently looking for good... read more

How 1 Blog Post Increased My Klout Score

How 1 Blog Post Increased My Klout Score

1

I know what you’re thinking; big deal right?  I know.  It’s not a big deal at all really.  But I did find it very interesting based on my particular circumstances,... read more

Klout Adds WordPress But Not For Self Hosted Blogs?

1

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write... read more

Social Media Monitoring & Engagement: One Size Does Not Fit All

Social Media Monitoring & Engagement: One Size Does Not Fit All

3

I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social... read more

Crowdbooster Review: Social Analytics & Optimization

I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become... read more

5 Sure Fire Ways To Lose Website Visitors

5 Sure Fire Ways To Lose Website Visitors

Strategy

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers.  In some cases these decisions are certainly centered around monetizing a... read more

Twitter Direct Messages Are Useless

Twitter Direct Messages Are Useless

4

I want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do.  While I have a column... read more

The Great Twitter Purge of 2011, Or Why I Have Decided To Unfollow Everyone & Start Over

The Great Twitter Purge of 2011, Or Why I Have Decided To Unfollow Everyone & Start Over

The time has finally come.  I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some... read more

Did Apple Miss The Boat With The iPhone 4S?

Tech & Gadgets

I was disappointed.  No doubt about it.  I’ve been eagerly anticipating the next iteration of the iPhone seeing it was a 15 month window since iPhone 4.  There was so... read more

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world. In that time I’ve thoroughly enjoyed the experience, and all the... read more