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Profile: Jasmine Henry
Articles by Jasmine Henry
13 Content Marketing Strategy Blogs You Should Be Reading
Your brand is content marketing, whether or not you mean to. It’s nearly impossible to avoid publishing in an era where websites are basically mandatory and social media is quickly... read more
19 Tricks To Unleash The Google+ Power User Within
1Put Your Social Strategy on a Rocket Ship Google+ is actually pretty cool. I never thought I’d say that, especially considering that less than a year ago I was positively... read more
60 Mind-Blowing and Tweetable Social Media Stats
Stats for Your Social Media Strategy! Tell me the truth – is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook,... read more
7 “Boring” B2B Brands With Amazing Facebook Content
B2B Social Media Strategy Brilliance Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it... read more
8 Disgusting Words To Avoid In Your Content Marketing Strategy
Words We All Loathe Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound... read more
Why You Need To Rethink Your Social Media Manager
Are You Flubbing Social Media 101? In the future, there won’t be traditional social media managers. I know this is a controversial stance, but hear me out. According to the... read more
12 Pro Tips For Hosting A Super Successful Tweet Chat
Social Media University Tweet chats are scheduled meetings where like-minded individuals discuss topics on Twitter using a specific hashtag. They’re like conferences without the hotel fare, or networking events without... read more
42 Tweetable Stats On Inbound Marketing Strategy
Inbound Marketing Trends and Tactics Truly great marketers are in the business of engaging people. Will inbound marketing last forever? It’s highly unlikely that people will be still using blogs,... read more
12 Ways To Improve Your Content Marketing Strategy With Real Science
Persuasion and Content Marketing Before you roll your eyes and scroll further down your RSS feed to find something that’s less slimy, consider this: Every interaction we engage in has... read more
3 Advanced Lead Nurturing Tactics for Enterprise Marketers
1In an age where consumers receive 5,000 marketing messages a day, your prospects don’t want irrelevant emails. They want, as Seth Godin puts it, “me-mail.” If you provide highly targeted... read more
7 Indicators You Need More Effective Lead Nurturing Campaigns
The phrase “marketing automation” has a nice, robotic sound, doesn’t it? I can’t speak for you, but I know that it makes me think of a shiny assembly line of... read more
A Crystal-Clear Explanation of 5 Crucial Blog Marketing Metrics
Metrics that Matter Is it true that writers are allergic to math? I don’t think so. While research indicates that 40% of Americans hate math, the new content creator is... read more
5 Tips For Interpreting Marketing Data Like Dr. Sheldon Cooper
Nobel-Prize-Worthy Marketing Metrics So you don’t have a little love for Chuck Lorre’s sitcom The Big Bang Theory? That’s fine. I don’t really believe you. Even though no show will... read more
5 Brilliant Best Practices for Lead Nurturing [Infographic]
image credit: Client Bridge Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert... read more
The Perfect Project Management Tools for the Content Creation Process
2As corporate spend on content marketing continues to grow, and enterprises are becoming publishers, brands are facing an entirely new challenge in keeping their content creation process under control. I’ll... read more
