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Profile: Jamie Cartwright

Jamie Cartwright is an undergraduate student and intern at the Weidert Group in Appleton, WI. A senior at Lawrence University, Jamie is studying human communication and behavior, specifically centered on social marketing and health. Jamie is the former Editor-in-Chief of The Lawrentian, founder of Lawrence's Campus Media Union, and currently leading an effort to market HIV preventative practices in Rwanda through a future online interface called ShareTank. At Weidert, Jamie is learning a lot about inbound marketing practices as well as gaining experience in graphic design, content creation, and social media.

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Articles by Jamie Cartwright
The #1 Asset for Marketing: Non-Marketing Staff

The #1 Asset for Marketing: Non-Marketing Staff

Marketing

Expertise. It’s probably the most important word in the vocabulary of marketing today. From a teen shopper to an experienced businessman, everybody is looking to buy from “an expert”—expert chefs,... read more

In B2B Content Marketing, The Medium Is Still The Message

In B2B Content Marketing, The Medium Is Still The Message

Content Marketing

In the back of the mind, many B2B marketers think: “If I can just think of the right idea for content creation, then I’ll really be able to hook future... read more

How Keynote and PowerPoint Reduce Your Need for an In-House Design Expert

How Keynote and PowerPoint Reduce Your Need for an In-House Design Expert

Strategy

Unless your computer is sporting 90s-era software, then you already have excellent computer tools for designing solid graphics without expensive programs. I’m talking about applications like Microsoft Office’s Powerpoint and... read more

11 PowerPoint Tricks to Make Your Next Marketing Presentation Beautiful

11 PowerPoint Tricks to Make Your Next Marketing Presentation Beautiful

Marketing

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Have you ever seen a marketer present a really terrible PowerPoint presentation? I certainly have, and to be honest, it was difficult to trust his marketing skills when it was... read more

Don't Start a Blog. Manage a Publication.

Don’t Start a Blog. Manage a Publication.

The most critical change a company can make for its marketing is to start a blog. Even if nobody follows it at first, blogging shows the world (and search engines)... read more


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WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?

WordPress vs. Blogger: Which Free Blog Tool is Better for Marketers?

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Individuals and businesses alike have turned to blogging as the #1 form of online content marketing. Whether you’re a non-profit leader looking to build a social movement, or a small... read more

How to Phrase Blog Headlines For Maximum SEO: 4 Key Phrases to Try

How to Phrase Blog Headlines For Maximum SEO: 4 Key Phrases to Try

In a single blog, there are about a dozen different areas to optimize for search engine results. You can make sure you have a strong meta description, keyword-rich tags, image... read more

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing

Transmedia Storytelling: A New Way to Fuel B2C Inbound Marketing

Marketing

Remember Santa Claus drinking Coca-Cola? Or the Pillsbury Doughboy’s cuddly giggle? These are classic advertising icons that continue to define the brands they helped create. With the rise of inbound... read more

Are Infographics Losing Their Mojo or Do They Need to Evolve?

Are Infographics Losing Their Mojo or Do They Need to Evolve?

Content Marketing

Infographics are getting boring. They are also becoming unhelpful. Think about the last time you were on Pinterest. More than likely, you encountered one of the hundreds of long-form infographics... read more

Vimeo vs. YouTube: How to Implement Social Video Marketing

Vimeo vs. YouTube: How to Implement Social Video Marketing

Digital Marketing

2

If there’s a fault in Inbound Marketing strategy, it’s that it prioritizes content creation that benefits multiple areas of a business’ online presence. For instance, blogging is so eagerly encouraged... read more

Facebook Likes: How to Build a Better Audience

Facebook Likes: How to Build a Better Audience

2

For companies like ours, a small-medium sized B2B business working within a rapidly expanding global network, it’s hard to fall in love with Facebook. When I look at Weidert’s “likes”... read more

Using Buyer Personas to Inspire Your Audience

Using Buyer Personas to Inspire Your Audience

Marketing

Marketing 101 teaches that identifying your target buyer personas is key for successful marketing. But often, after businesses define their buyer persona(s), it’s a struggle to apply and utilize that... read more

Photoshop Your Sales Funnel: A Tutorial in Visual Content Marketing

Photoshop Your Sales Funnel: A Tutorial in Visual Content Marketing

Content Marketing

I’m a visual content creationist. If somebody didn’t create it, then it’s probably not worth looking at. Take Pinterest as an example. Companies can choose to post all sorts of... read more

How to Incorporate Search Habits When Writing Blog Titles

How to Incorporate Search Habits When Writing Blog Titles

There’s an art to knowing how to blog—and like most business savvy, it’s an art of continuous improvement. You might get the blog writing down on day one—perhaps you’re the... read more

Think With Google: 2013's Resource for Trends in Online Marketing

Think With Google: 2013′s Resource for Trends in Online Marketing

Online Marketing

How do you start a blog post? If you’re like me, you begin by reading and researching. You want to create something that’s well-informed and supported by fact, so you... read more