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Profile: Jamie Anderson
Articles by Jamie Anderson
10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer – Chapter 10
Part 10 (Final Part) I Love it when a Plan Comes Together. OK. Last time it was John Winston Lennon, this time it’s Colonel John ‘Hannibal’ Smith – a little... read more
10 Ways to Achieve Multichannel Commerce – Part 9: Imagine all the People
210 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer Part 9: Imagine All the People Speaking to a journalist in 1969 John Lennon offered these insightful,... read more
10 Ways to Achieve Multichannel Commerce: Part 8 – The Importance of Context
1Part 8: The importance of Context Look at the picture. What do you see? Do you see the central figure as B or 13. In essence, the B (or 13)... read more
10 Ways to Achieve Multichannel Commerce in the Age of the Digital Customer – Part 7
2In the Age of the Digital Customer – Make Every Channel Count (© Cienpies Design / Illustrations | Dreamstime.com) PART 7: Why every channel (still) counts 86% percent of global... read more
10 Ways to Achieve Multichannel Commerce – Part 6: Do You Trust Strangers?
Chapter 6: Do you trust strangers? Game Changer: Cone Survey Finds 4 out of 5 Consumers Reverse Purchase Decisions Based on Negative Online Reviews 89% of Consumers Find Internet Channels... read more
10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer – Part 5
Dreamy Customer Experience Why You Need to Think Beyond the Shop Window Poor online experiences are costing businesses billions Site abandonment accounts for an estimated loss of 24% of annual... read more
10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer – Part 4: Community Creates Commerce
Community Creates Commerce $30BN – that’s the latest guestimate regarding the global market potential for Social or Community-driven commerce over the next 5 years (source: Booz&Co). In previous blogs we... read more
10 Ways To Achieve Multichannel Commerce In the Year of the Digital Customer – Part 3: Content as a Differentiator
CHAPTER 3: Content as a Differentiator Now, we all know the importance of ‘making a good first impression’, and there are a plethora of web development tools out there that... read more
10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer (Part 2)
CHAPTER 2: A Formula for Digital Customer Engagement 2.1 Billion registered global internet users 1.2 Billion active social media accounts 69% of US smartphone users access the Internet daily The... read more
10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer
Part 1: Who is the Digital Customer in a Multichannel Commerce World? Towards the end of 2011, we sponsored a discussion piece focusing on the evolution of Customer Interaction in... read more
