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Profile: Jamie Anderson

Jamie is Director of Global Solutions Marketing within SAP's Customer LOB Solutions area with a specific focus on CRM, eCommerce, and multi-channel solutions delivery. Jamie is somewhat of a CRM veteran, with over 15 years’ experience in the customer-facing solutions space, and has worked with many Brands in defining and implementing engaging customer experiences. Jamie is an active blogger and tweeter and can be found under the handle of @collsdad.

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Articles by Jamie Anderson
Smoothing The ‘Kinks’ In Your Omnichannel Strategy

Smoothing The ‘Kinks’ In Your Omnichannel Strategy

Strategy

It’s well established that today’s consumers use multiple channels – mobile, Web, social media, in-store – when engaging with retailers. On any given day, a shopper might research a clothing... read more

10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer - Chapter 10

10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer – Chapter 10

Customer Experience

Part 10 (Final Part) I Love it when a Plan Comes Together. OK. Last time it was John Winston Lennon, this time it’s Colonel John ‘Hannibal’ Smith – a little... read more

10 Ways to Achieve Multichannel Commerce - Part 9: Imagine all the People

10 Ways to Achieve Multichannel Commerce – Part 9: Imagine all the People

Customer Experience

2

10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer Part 9: Imagine All the People Speaking to a journalist in 1969 John Lennon offered these insightful,... read more

10 Ways to Achieve Multichannel Commerce: Part 8 - The Importance of Context

10 Ways to Achieve Multichannel Commerce: Part 8 – The Importance of Context

Content Marketing

1

Part 8: The importance of Context Look at the picture. What do you see? Do you see the central figure as B or 13. In essence, the B (or 13)... read more

10 Ways to Achieve Multichannel Commerce in the Age of the Digital Customer - Part 7

10 Ways to Achieve Multichannel Commerce in the Age of the Digital Customer – Part 7

Customer Experience

2

In the Age of the Digital Customer – Make Every Channel Count (© Cienpies Design / Illustrations | Dreamstime.com) PART 7: Why every channel (still) counts 86% percent of global... read more

10 Ways to Achieve Multichannel Commerce - Part 6: Do You Trust Strangers?

10 Ways to Achieve Multichannel Commerce – Part 6: Do You Trust Strangers?

Content Marketing

Chapter 6: Do you trust strangers? Game Changer: Cone Survey Finds 4 out of 5 Consumers Reverse Purchase Decisions Based on Negative Online Reviews 89% of Consumers Find Internet Channels... read more

Dreaming of a perfect Customer Experience [credit: royaltyfreeimages.net]

10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer – Part 5

Customer Experience

Dreamy Customer Experience Why You Need to Think Beyond the Shop Window Poor online experiences are costing businesses billions Site abandonment accounts for an estimated loss of 24% of annual... read more

Social Commerce by freedigitalphotos.net credit to vichie81

10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer – Part 4: Community Creates Commerce

B2B Marketing

Community Creates Commerce $30BN – that’s the latest guestimate regarding the global market potential for Social or Community-driven commerce over the next 5 years (source: Booz&Co). In previous blogs we... read more

65% of online users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer)

10 Ways To Achieve Multichannel Commerce In the Year of the Digital Customer – Part 3: Content as a Differentiator

B2B Marketing

CHAPTER 3: Content as a Differentiator Now, we all know the importance of ‘making a good first impression’, and there are a plethora of web development tools out there that... read more

10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer (Part 2)

10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer (Part 2)

B2B Marketing

CHAPTER 2: A Formula for Digital Customer Engagement  2.1 Billion registered global internet users 1.2 Billion active social media accounts 69% of US smartphone users access the Internet daily The... read more

10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer

10 Ways to Achieve Multichannel Commerce In the Year of the Digital Customer

B2B Marketing

Part 1: Who is the Digital Customer in a Multichannel Commerce World? Towards the end of 2011, we sponsored a discussion piece focusing on the evolution of Customer Interaction in... read more