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Profile: James Gardner

James Gardner is a digital technology strategist now working in the pharmaceutical industry. Previously working at Volume, one of the largest independent B2B digital marketing agencies in the UK, as Head of Innovation, and also with responsibility for Information Services, he dealt with everything from social media to cloud computing, Storage Area Networks to Virtualization.

In his spare time he can be found making cars out of Lego - with his two kids obviously - or dreaming of a walk on part in a Romero zombie movie.

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Articles by James Gardner
I Have a Strategy (No, You Don’t) by Howell J. Malham Jr. [Book Review]

I Have a Strategy (No, You Don’t) by Howell J. Malham Jr. [Book Review]

Books

Strategy… It’s a word that is so overused in the business world that it has almost lost its meaning. Everyone has a strategy… for everything. I wouldn’t be surprised to... read more

Testimonial Monkey [Product Review]

Testimonial Monkey [Product Review]

Online Marketing

It’s the start of 2013 and time to post in the new year at B2C with a product review of the slightly oddly named Testimonial Monkey. I wanted to review Testimonial Monkey... read more

Content is Currency by Jon Wuebben (Book Review)

Content is Currency by Jon Wuebben (Book Review)

Books

Most book reviews start by telling you about the author and content, and end with telling you whether you should read it. This time I’m going to start by telling... read more

Building a Blog for Readers: How to Blog In A Way That Matters, by Nick Thacker (Book Review)

Building a Blog for Readers: How to Blog In A Way That Matters, by Nick Thacker (Book Review)

Books

Starting as blog isn’t easy. You fret about whether you’ll be able to write, whether people will want to read it; after a few posts and only a few hits... read more

Uncovering the Perfect Pitch – The Hidden Agenda (Book Review)

Uncovering the Perfect Pitch – The Hidden Agenda (Book Review)

Books

It’s not often that I read ‘business’ books, being a fan of fiction, but in this case I’m going to put pen to paper for Kevin Allen’s ‘The Hidden Agenda’. A book... read more


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When 5000 Followers Isn’t Enough: The Future of Twitter

When 5000 Followers Isn’t Enough: The Future of Twitter

2

Around 2 o’clock in the afternoon, UK time, America gets online. I have no need for a clock. I know it is around 2 o’clock because my Twitter feed suddenly... read more

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What’s The Value of Community?

LinkedIn floats, Twitter goes after another round of funding, Facebook hits 750 million users, Google+ hits 25 million users in record time. Social Media is no longer a toddler, it’s... read more