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Profile: Jacky Tan

Jacky is a professional writer, speaker and blogger. He is also the published book author of “Social M – How Your Start-Up Can Take on the Big Boys Today"

He is also one of the top 40 influential Twitterers in Singapore.

Jacky currently owns one of the top marketing blogs in Singapore and also a non-profit project,Young Talents Singapore.

Feel free to contact Jacky Tan for any questions.

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Articles by Jacky Tan
marketing strategy expert

Do All Businesses Need an App?

Mobile & Apps

“The number of internet mobile users is increasing at a tremendous speed each second.” “Mobile apps marketing is the biggest deal in the world now!” “Many businesses had already started... read more

Is “Hello Kitty Not A Cat” A Branding Campaign?

Is “Hello Kitty Not A Cat” A Branding Campaign?

Branding

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The recent talked about news is that the famous Hello Kitty is actually a cheerful and happy little girl living in London with her family. And she has a cat... read more

7 Tips to Grow Your Reputation Using Linkedin

7 Tips to Grow Your Reputation Using Linkedin

Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases one’s... read more

Measuring Return on Social Media Investment

Measuring Return on Social Media Investment

1

It was 7 A.M and your boss (or customer) called to ask you where his or her $120,000 annual investment on social media investment had gone to? What is his... read more

7 Things Marketing is NOT Selling

7 Things Marketing is NOT Selling

Marketing

Marketing is NOT selling. However, some companies may still get confused between the two. They may have salespeople with the job titles of “marketing executive” or “sales and marketing cum business... read more

Content Marketing – The Only Marketing That’s Left

Content Marketing – The Only Marketing That’s Left

Content Marketing

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Renowned marketing author, Seth Godin, once said - “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is... read more

With Social Media – Customers Can Make or Break Your Brands

With Social Media – Customers Can Make or Break Your Brands

Integrity is the most important factor for any business today in the age of social media and very fast communication. Let’s start with by saying this, “Don’t lie to the... read more

5 Great Ways of Content Channeling for Your Business

5 Great Ways of Content Channeling for Your Business

Content Marketing

Having good original content is something that will vastly differentiate your brand from the competitors. However, great content is not enough, your brand also needs to have a good content... read more

4 Ways Content Marketing Helps B2B Businesses?

4 Ways Content Marketing Helps B2B Businesses?

B2B Marketing

Companies that are business-to-business (B2B) by nature will have to market their brands using a different game strategy than the B2C (business-to-consumers). There is a lot of strategies that B2B... read more

Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Marketing

1

Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much... read more

95% of Small Businesses Failed on Social Media

95% of Small Businesses Failed on Social Media

Small Business

This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing. I had... read more

Social Media Marketing for Luxury Products

Social Media Marketing for Luxury Products

In the recent years, luxury brands such as Rolex, Burberry, Louis Vuitton and Mercedes Benz created their first social media campaigns and have been very successful ever since. There were... read more

Why Do Brands Need Enemies

Why Do Brands Need Enemies

Branding

A brand needs to have enemies. Without enemies, the brand will never grow. Coca Cola cannot live without Pepsi; without Coca-Cola, Pepsi will not innovate to build its brand further.... read more

3 Mind-Boggling Facts About Social Media for Business

3 Mind-Boggling Facts About Social Media for Business

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Social media to businesses today should be an integral part of their marketing campaigns.  These 3 mind-boggling  and well-researched facts about social media will tell you more. #1: “Social media... read more

10 Freaky Things People Can Do On Facebook

10 Freaky Things People Can Do On Facebook

Facebook is the world’s largest social network with more than 1 billion active users; almost 1 in 5 people use Facebook. Some people, may not even realise that Facebook has... read more