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Profile: Jacey Gulden

Web Designer at Minneapolis-based Internet marketing agency SyneCore Technologies. Jacey holds a BA in Journalism with a focus in Web Design from the Indiana University School of Journalism. She uses her unique mix of communications and design experience to create eye-catching and functional websites. Constantly seeking sources of inspiration, Jacey has an almost unhealthy obsession with Pinterest and capturing life with Instagram. Follow Jacey on Twitter @jaceyleigh or email her at jgulden@synecoretech.com

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Articles by Jacey Gulden
The 4 Basic Elements of Inbound Marketing

The 4 Basic Elements of Inbound Marketing

Inbound Marketing

We’re going back to basics! As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this... read more

buyer-personas

What Are Buyer Personas & Why Do they Matter?

Branding

When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. For example, you might know... read more

4 Simple Ways To Get Started On Your Branding Strategy

4 Simple Ways To Get Started On Your Branding Strategy

Branding

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your... read more

performance-metrics

The 9 Website Performance Metrics That Matter

Online Marketing

When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how... read more

Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts

Integrated Digital Marketing Chronicles: Measure & Refine Your Efforts

Digital Marketing

After you’ve defined, promoted, connected and converted the audience with your digital marketing campaign your work is finished, right? Wrong! In order to be successful and maintain growth, it’s vital to consistently evaluate all... read more

Online Resources for Web Design Usability and User Experience Testing

Online Resources for Web Design Usability and User Experience Testing

Online Marketing

User Experience (UX) testing is an essential part of a website redesign. The term UX refers to the ease with which your average visitor is able to use your website to... read more

mobile first web design

Thinking “Mobile First for Your Website Redesign

Online Marketing

If you’ve been thinking about a website redesign, chances are good that you’ve been reading about various techniques to optimize your site for mobile devices. In order for your site... read more

How to Conduct a Website Content Audit in 3 Easy Steps

How to Conduct a Website Content Audit in 3 Easy Steps

Content Marketing

If you’re looking to undergo a full website redesign, or if you’re simply trying to update your brand messaging, it’s essential to perform a content audit. Analyzing your current content... read more

7 Inspiring Examples of Parallax Scrolling Websites

7 Inspiring Examples of Parallax Scrolling Websites

Online Marketing

1

The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on... read more

setting-website-goals

Determining Your Goals: Tips to Get You Started on a Website Redesign

Online Marketing

When you think about redesigning your website, it’s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that... read more

4 Telltale Signs That You Need a Website Redesign

4 Telltale Signs That You Need a Website Redesign

Online Marketing

Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven’t updated your... read more

Out with Traditional Ad Campaigns, In with Newsfeed Marketing!

Out with Traditional Ad Campaigns, In with Newsfeed Marketing!

Traditional advertising has taught us as marketers that content should be structured around a long-term campaign. “Got Milk,”  “A Diamond is Forever,”  “I’m Lovin’ it,” and “Insert Famous 20th Century... read more

Is Your Website Eco-Friendly?

Is Your Website Eco-Friendly?

Online Marketing

Bike to work. Recycle. Take shorter showers. As individuals, we are constantly bombarded with messages like these that encourage us to “Go Green.” Now, web designers are being urged to... read more

How Much Will it Cost to Build a Website?

How Much Will it Cost to Build a Website?

Online Marketing

How much does a website cost?  As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking... read more

10 Examples Of Inspiring Responsive Web Design

10 Examples Of Inspiring Responsive Web Design

Online Marketing

Responsive Web Design – or as I like to call it, RWD – is absolutely THE trend in web design for 2013. As a web designer, it has become second nature... read more