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Profile: J-P De Clerck

J-P De Clerck is a 360° customer-centric business and marketing analyst. He is managing partner of  i-SCOOP and founder of the Content Marketing Experience and the Fusion Marketing Experience. You can follow him on Twitter via @conversionation. Connect on Google+ via +J-P De Clerck.

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Articles by J-P De Clerck
Content Marketing Lessons From the Conversion Trinity

Content Marketing Lessons From the Conversion Trinity

Content Marketing

Marketing optimization expert Bryan Eisenberg often refers to what he calls the “Holy Trinity of Conversion Optimization”. When going through one of the presentations Bryan gave at an event we... read more

Content Marketing: the Copernican Revolution

Content Marketing: the Copernican Revolution

Content Marketing

At the occasion of the Content Marketing Conference Europe 2014, keynote speaker Lee Odden was kind enough to make an eBook with some quotes of speakers and panelists (check it... read more

Content Sharing Advice From The Experts

Content Sharing Advice From The Experts

Content Marketing

Admit: you have a dream. Maybe you’re even afraid to say it. You dream of getting your video, blog post, ad, presentation or whatever it is going massively viral. You... read more

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Expert Interviews

With the Content Marketing Conference Europe approaching fast, we started a series of interviews with content marketers, marketing execs and content marketing thought leaders – on top of interviews with... read more

Know Your Customers: Content Marketing Success as Mutual Profit

Know Your Customers: Content Marketing Success as Mutual Profit

Content Marketing

The ultimate goal of content marketing is to increase profit. Sure, the ways to do that have changed. The number of content formats people value has exploded. The days of... read more

Content Marketing and Search Engine Optimization: Tips and Infographic

Content Marketing and Search Engine Optimization: Tips and Infographic

Content Marketing

Google is changing how people find content and the resulting increasing adoption of content marketing by search engine practitioners . Content marketing and search engine optimization: who can separate both?... read more

This is Your Real Social Business Strategy Challenge

This is Your Real Social Business Strategy Challenge

2

A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in... read more

Collaboration is a key trait of world-class organizations - source PDF

The Key Business Reason Why (Social) Collaboration Matters

Strategy

There are numerous reasons why collaboration – and increasingly social collaboration – matters. Saving costs is one, for instance by lowering travel expenses. Increased productivity is another. And then there’s... read more

Social Business and Social Media Marketing for Managers: Time to Act!

Social Business and Social Media Marketing for Managers: Time to Act!

4

Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the... read more

John Mancini - President AIIM

AIIM President John Mancini on the Evolutions in Content Management

Expert Interviews

Recently, I had the pleasure of interviewing John Mancini, President of AIIM, the community of information management professionals. Discover how content management is shifting towards customer experiences and engagement in... read more

Where Does Search Engine Optimization Belong?

Where Does Search Engine Optimization Belong?

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, and search (SEO and SEA)... read more

Does Your Content Marketing Lack Strategy? What You Should Know and Do

Does Your Content Marketing Lack Strategy? What You Should Know and Do

Content Marketing

It’s a recurring topic: the lack of a content marketing strategy. At Content Marketing World 2013, Joe Pulizzi presented some findings of a new ‘wave’ of his organization’s content marketing... read more

What is the Best Blogging Frequency? The Complete Answer

What is the Best Blogging Frequency? The Complete Answer

2

When you start a corporate blog, you create expectations among your target audiences. This also applies to the frequency of your blog posts, along with many other elements. If you... read more

Beyond Big Data: Fast Data for the Customer-Adaptive Business

Beyond Big Data: Fast Data for the Customer-Adaptive Business

Expert Interviews

Richard Edwards is Principal Analyst, Consumer IT & Integrated Media at Ovum. Since a few years Ovum has been increasingly covering Fast Data, called ‘the velocity attribute of Big Data’.... read more

Bruce Richardson, Chief Enterprise Strategist Salesforce: Collaboration Works Best When It Is Situational

Bruce Richardson, Chief Enterprise Strategist Salesforce: Collaboration Works Best When It Is Situational

Expert Interviews

At the occasion of the upcoming Global Directions ’13 conference, we conducted a few interviews. It’s a pleasure to start with Bruce Richardson, Chief Enterprise Strategist at Salesforce.com. Richardson was... read more