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Profile: J-P De Clerck

J-P De Clerck is a 360° customer-centric business and marketing consultant and trainer. He is managing partner of integrated marketing and digital business consultancy i-SCOOP. You can follow him on Twitter via @conversionation. Connect on Google+ via +J-P De Clerck.

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Articles by J-P De Clerck
Content Marketing and Search Engine Optimization: Tips and Infographic

Content Marketing and Search Engine Optimization: Tips and Infographic

Content Marketing

Google is changing how people find content and the resulting increasing adoption of content marketing by search engine practitioners . Content marketing and search engine optimization: who can separate both?... read more

This is Your Real Social Business Strategy Challenge

This is Your Real Social Business Strategy Challenge

2

A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in... read more

Collaboration is a key trait of world-class organizations - source PDF

The Key Business Reason Why (Social) Collaboration Matters

Strategy

There are numerous reasons why collaboration – and increasingly social collaboration – matters. Saving costs is one, for instance by lowering travel expenses. Increased productivity is another. And then there’s... read more

Social Business and Social Media Marketing for Managers: Time to Act!

Social Business and Social Media Marketing for Managers: Time to Act!

4

Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the... read more

John Mancini - President AIIM

AIIM President John Mancini on the Evolutions in Content Management

Expert Interviews

Recently, I had the pleasure of interviewing John Mancini, President of AIIM, the community of information management professionals. Discover how content management is shifting towards customer experiences and engagement in... read more


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Where Does Search Engine Optimization Belong?

Where Does Search Engine Optimization Belong?

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, and search (SEO and SEA)... read more

Does Your Content Marketing Lack Strategy? What You Should Know and Do

Does Your Content Marketing Lack Strategy? What You Should Know and Do

Content Marketing

It’s a recurring topic: the lack of a content marketing strategy. At Content Marketing World 2013, Joe Pulizzi presented some findings of a new ‘wave’ of his organization’s content marketing... read more

What is the Best Blogging Frequency? The Complete Answer

What is the Best Blogging Frequency? The Complete Answer

2

When you start a corporate blog, you create expectations among your target audiences. This also applies to the frequency of your blog posts, along with many other elements. If you... read more

Beyond Big Data: Fast Data for the Customer-Adaptive Business

Beyond Big Data: Fast Data for the Customer-Adaptive Business

Expert Interviews

Richard Edwards is Principal Analyst, Consumer IT & Integrated Media at Ovum. Since a few years Ovum has been increasingly covering Fast Data, called ‘the velocity attribute of Big Data’.... read more

Bruce Richardson, Chief Enterprise Strategist Salesforce: Collaboration Works Best When It Is Situational

Bruce Richardson, Chief Enterprise Strategist Salesforce: Collaboration Works Best When It Is Situational

Expert Interviews

At the occasion of the upcoming Global Directions ’13 conference, we conducted a few interviews. It’s a pleasure to start with Bruce Richardson, Chief Enterprise Strategist at Salesforce.com. Richardson was... read more

Jay Baer

The Big Jay Baer Interview: Youtility in Content Marketing and Beyond

Expert Interviews

In a recent blog post I mentioned Jay Baer’s latest book, Youtility, from a ‘useful content’ perspective. I haven’t read the book (yet) but it’s about more than content marketing.... read more

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Leadership

1

Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you... read more

An Editorial Calendar For Your Blog: Tips and Templates

An Editorial Calendar For Your Blog: Tips and Templates

Content Marketing

3

Your corporate blog exists for a reason. In fact, there are dozens of reasons why blogs still matter a lot. It’s not there to simply put out content about your... read more

The Digital Business Impact of Multifunction Device Consumer Adoption

The Digital Business Impact of Multifunction Device Consumer Adoption

Business Innovation

Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years... read more

Personas

Social Customer Service: Why You Must Offer it Right Now

Customer Experience

Social customer service is a ‘hot topic’. However, it’s not a holy grail. You offer it for a reason and not because everyone tells you that it matters. You need... read more