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Profile: J-P De Clerck
Articles by J-P De Clerck
Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. No matter how you... read more
An Editorial Calendar For Your Blog: Tips and Templates
3Your corporate blog exists for a reason. In fact, there are dozens of reasons why blogs still matter a lot. It’s not there to simply put out content about your... read more
The Digital Business Impact of Multifunction Device Consumer Adoption
Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. However, the past years were the years... read more
Social Customer Service: Why You Must Offer it Right Now
Social customer service is a ‘hot topic’. However, it’s not a holy grail. You offer it for a reason and not because everyone tells you that it matters. You need... read more
Successful Social Business Pilot Projects: Benefits of Starting Small
1In a previous post I looked at how the ‘people and process’ part matters before all in what we call social business (WIIFM, speaking the same language, common intended benefits,... read more
Social Business Failure Is a Choice: Speaking a Common Language
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In... read more
Why We Still Fight Over Social Media and Content Marketing
A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could... read more
Achieving Omnichannel Customer Loyalty: Tips and Infographic
Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do... read more
The Connected Consumer: Who Are We Talking About?
The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. As usual, the danger is that in the end everyone talks about something... read more
Five Customer Empowerment Tips: The Days of Intuition are Over
We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they... read more
On Twitter and Real Life: Some Love and Some Tips
It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else.... read more
Touchpoint and Customer Experience Mapping Made Easy
“This is the age of the customer”. “You need to see the world through your customers’ eyes”. Two simple sentences from a video of Touchpoint Dashboard. I discovered this customer... read more
The Big Content Marketing Fail: How Much Content Do You Need?
1This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy... read more
Social Business: Four Real-Life Truths about Collaboration
The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with... read more
Content in Context: How Sharing Equals Creating Content
Recently I spoke at the Customer Media Conference in Haarlem, The Netherlands. The topic: content in context. As I was drowning in work the last few months – which I... read more
