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Profile: Isha Edwards

Isha Edwards is an idea catalyst for individuals and organizations across 12 industries including music, media, fashion, film, academia, professional services, nonprofit, and small business administration. Through EPiC Measures, Isha provides brand-driven marketing consulting and business development services. Her skills and experience in business management, business education, and marketing enables her to implement a practical, comprehensive approach to establishing, operating, and growing a business.

Articles by Isha Edwards
The Truth About Marketing a Business

The Truth About Marketing a Business

Strategy

By , Published October 14, 2010

Perspective has everything thing to do with experience and insight as the two help shape reality. In order to create effective marketing strategies, companies must consider the business process and...

10 Ways to “Cell” a Brand

10 Ways to “Cell” a Brand

Consumer Marketing

By , Published October 13, 2010

Across industries, the cell phone or mobile market is now the most coveted avenue for marketers to distribute and advertise their wares to consumers. As with anything trendy, high conversion...