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Profile: Harley Rivet
Articles by Harley Rivet
Break the Rules: Three Tips for Badass Marketing
I appreciate not everybody works for casual organizations that allow for some edge or rebeliousness to be injected into their marketing efforts. However, people still do business with people and... read more
The Secrets Of Business To Business Marketing
1Do you ever wake up and wonder how you got where you are today? I never imagined I would end up solely working for start-up companies in the web space... read more
Why Your Facebook Marketing Sucks
5“We need to be on Facebook” is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level... read more
Pay Per Click Ads: Must Know Tricks & Treats
In honour of Halloween I thought it was appropriate to deliver some tricks and treats regarding pay per click advertising (I.e. Google AdWords). I loved Halloween as a kid but... read more
7 Simple Ways to Improve Your Search Results
2Google practices tough love, so you either have to deal with it or settle for less traffic. Search algorithm’s are constantly changing but there are a few fundamental things you... read more
Why Social Media Analytics are Bullsh*t
1In the first half of the 2000′s I spent six years in the market research industry executing web surveys, online focus groups, website usability studies, and (blech!) telephone polls. Being... read more
Website Strategy on a Shoestring Budget
Gone are the days when you could get by with a website built by your nephew in his basement. The web has evolved considerably and people are now much more... read more
The Secret to Digital Marketing Success
Fall down nine times, get up 10″ is a saying that I have always tried to live by. If there’s an obstacle in the way, it only makes me more... read more
Email Marketing 101
3Email is sill an excellent platform to reach customers and an email address is the most valuable of any contact information. The trick is to make sure you are using... read more
Three Pillars of a Successful Marketing Strategy
Regardless if you’re in communications, public relations, or marketing you’re still selling something. We’re all selling something even if it’s just our point of view. Yet many marketing professionals I... read more
Five Pillars of an Internet Marketing Strategy
381% of Marketing Managers intend to increase digital initiatives this year while scaling back spending on traditional items such as radio, television, and print advertising according to an Ipsos-Reid survey. The... read more
What Women Know That Marketer’s Don’t
2I’m not a woman. So, why do I understand them so well? Actually, I don’t. But I know this – I grew up as the youngest child in a single mother... read more
The Most Important Part of a Website Design
1Everybody thinks they’re a designer. Just like everybody thinks they’re a good driver. But there is a big difference between being a good driver and being a race car driver.... read more
Three Creative Ways To Boost Website Traffic
3Increasing website traffic in return for leads or user action is the ultimate goal of any digital marketing strategy. There are a number of ways this can be achieved but... read more
Social Media Game Plan: Winning Tactics
5Pre-Game Warm Up Before you jump into the social media marketing game it’s important that you have established some goals for your social media endeavors (I.e Increase traffic, generate X... read more
