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Profile: Gavin Heaton
Articles by Gavin Heaton
How to Become a Social Business
While recently presenting at the SocialMediaPlus conference, I had the opportunity to spend some time with my colleague and fellow blogger, Michael Brenner. It was great to hear, first hand,... read more
Is the Average Day on Facebook Like Yours?
Do you consider yourself an average person? Do you do the average things that other average people do? Do you behave a little above or below average? I only ask,... read more
Awarding #QantasLuxury with a Downfall
Customer loyalty programs are funny things. They often walk a fine line between promise and flattery, between exclusivity and exploitation. These programs are laced with words and imagery that reinforce... read more
When Your Twitter Campaign Goes South – #qantasluxury Ditches
Today, Qantas launched a Twitter-based competition. Perhaps underestimating how much damage has been done to the brand in the wake of the recent lockout of its workers, the vocal Twitter... read more
Work Expectations of the Next Generation
No matter what you call the next generation of workers – millennials, Gen Z or even the three billion – there is no doubt that they will change our workplaces... read more
The Life and Death of Innovation Communities
Innovation has been a business buzzword for decades. Yet despite this, we continue to seek out innovation where every it may hide within our organisations. Over recent years, with the... read more
Are Australian Businesses Bereft of Imagination?
Over the last couple of weeks I have watched the growth and spread of the #occupy movement – from the financial district of New York City to the streets of... read more
Influence, Tools and Takeouts
1In the social media world, a lot of time spent thinking about, writing about and attempting to develop this elusive thing called “influence”. Some people have it, many people want... read more
StumbleUpon: Where Randomness Meets Serendipity
1When I first started blogging, every now and then I’d receive an avalanche of traffic. In fact, the first time it happened it crashed my server (I had been running... read more
How Well Do You Listen and Engage With Your Customers?
Increasingly, businesses are turning to social media as part of their marketing mix. There is a smattering of Facebook, a Twitter account – and maybe even a YouTube channel. Some... read more
Gruen Planet Gives Gambling a Slap
Each week, the Gruen Planet poses a creative challenge to two advertising agencies. The resulting TV ad is then judged by the panel. This week, the challenge was to rebrand... read more
Want SEO? Create Useful Content First
1There was a time when we used to create websites to solve a problem. Now, often, our websites are the problems that need to be solved. They no longer tell... read more
The Melbourne Cup, Gambling and the Cognitive Surplus
That wild, wonderful thing that is Wikipedia has changed our lives in all sorts of subtle ways. Gone are the vast bookshelves of leather bound tomes that held me in... read more
What Qantas Will Learn From Its Social Customers
1Or an alternative title: What Qantas Will Learn from its Former Customers Because they are Social I can still remember the smell of the lithographic duplicator machines that were used... read more
Joey Quits with Style
I don’t know about you, but I find resigning from a job a bit of a challenge. I tend to put a lot of energy and commitment into my work... read more
