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Profile: Garth O'Brien
Articles by Garth O'Brien
Why Companies Must Create Online Communities
An online community is a wonderful way to engage your core customers, potential customers and raving fans. Companies today can make these important people feel more like a family member... read more
Best Practices For Changing Your Twitter Username
1Businesses and people often times rush to a decision when defining their online brand. Worse yet, sometimes branding is not even considered when creating a Social Media presence. This can... read more
If You Build It They Will Come Does Not Work In Social Media
I am a recovering attorney that made the jump into Digital Marketing when SEO was very new to the legal community. My firm was ahead of the game and retained... read more
Bad Twitter Etiquette: Begging Someone to Follow You
Defining the “proper etiquette” for the use of a Social Media tool or online community is very subjective. How you use Twitter may ruffle the feathers of some and how... read more
Track Why a Community Member Closes Their Account
If you are managing an online consumer community it is paramount that you track why a valued community member closes their account. For me every active community member or member... read more
One Way to Use LinkedIn to Land a Job Interview
I have been part of the LinkedIn community since late 2006, and as a community junkie I try to utilize every aspect of LinkedIn. One huge advantage LinkedIn provides is... read more
