How to Take Action with Social Insights — Free Webcast ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Frederic Gonzalo

Marketing and communications expert & speaker with 18 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz or www.fredericgonzalo.com

Follow Frederic Gonzalo:

Social Sharing Buttons:  
Articles by Frederic Gonzalo
How Facebook Influences… TripAdvisor!

How Facebook Influences… TripAdvisor!

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are... read more

What Hotel Guests Want in Mobile Features

What Hotel Guests Want in Mobile Features

Mobile & Apps

2

The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power... read more

The (Sorry) State of Social Marketing in 2014

The (Sorry) State of Social Marketing in 2014

2

Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One... read more

4 Creative Uses of Instagram in Destination Marketing

4 Creative Uses of Instagram in Destination Marketing

For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook,... read more

How TripAdvisor Impacts Travel Decision-Making [Infographic]

How TripAdvisor Impacts Travel Decision-Making [Infographic]

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright... read more


Powered by GetApp
How Socially Engaged Is Your Brand?

How Socially Engaged Is Your Brand?

Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light... read more

Facebook Turns 10! Ten Facts To Consider

Facebook Turns 10! Ten Facts To Consider

1

Time flies, they say, when you’re having fun… well, it’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. At first, access... read more

What Content Travelers Seek Online

What Content Travelers Seek Online

Content Marketing

Expedia Media Solutions partnered with ComScore during the summer of 2013, surveying over 1,000 US Adults who had traveled in the previous past 6 months, and owned a desktop/laptop, tablet... read more

14 Digital Marketing Trends for Hotels in 2014 [Infographic]

14 Digital Marketing Trends for Hotels in 2014 [Infographic]

In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up... read more

What is the Role for Facebook in the Online Travel Landscape?

What is the Role for Facebook in the Online Travel Landscape?

Love it or loathe it, Facebook continues to be an important player in the travel sphere, as was recently highlighted in its list of the year’s most popular topics, events... read more

8 FAQs About Social Media in Travel

8 FAQs About Social Media in Travel

2

Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the... read more

Mind The Gap… Between Online and Offline Marketing

Mind The Gap… Between Online and Offline Marketing

Online Marketing

Through September and October 2013, UK-based call tracking firm ResponseTap commissioned two pieces of research with a view to understanding the role of the phone from the perspective of both... read more

Pinterest And Travel: A Match Made In Social Media Heaven

Pinterest And Travel: A Match Made In Social Media Heaven

Ever since its creation back in 2010, Pinterest estimates there have been over 750 million pins in the ‘travel’ category, covering more than 1.5 million places and destinations all over... read more

5 Travel Marketing Trends For 2014

5 Travel Marketing Trends For 2014

Marketing

I recently shared with you what I expected as five key social media marketing trends to look out for in 2014. Since I have been working in the travel &... read more

5 Social Media Marketing Trends For 2014

5 Social Media Marketing Trends For 2014

7

Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. I will leave it to others to ponder on how 2013... read more