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Profile: Frederic Gonzalo
Articles by Frederic Gonzalo
How Quebec City Crowdsources Locals To Promote Its Destination
The folks from the Quebec City Tourism Bureau (OTQ, in French, or Office du Tourisme de Quebec), together with their ad agency Cossette, recently unveiled its most recent campaign in... read more
Social Media Defined By Kids [VIDEO]
The beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often... read more
The Innovation Obligation: 4 Key Principles To Innovate
“Innovation distinguishes between a leader and a follower” – Steve Jobs Before launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years... read more
How Top Travel Brands Rank For Mobile Usage [Infographic]
The folks at Mobiquity recently surveyed more than 1,000 people using their smartphones and tablets to plan and book their travel, resulting in an insightful report and infographic outlining key... read more
Hot Social Media Trends in 2013? Blogs, Podcasts & Videos
2I recently had the pleasure to be among the 1,100 attendees at Social Media Examiner’s first live conference, held in San Diego earlier in April: Social Media Marketing World event,... read more
Visit Philly’s Leap of Faith on Instagram
In this day and age of social media, blogs, user reviews and forums, travelers seek authenticity when thinking about their next trip destination. In fact, according to TripAdvisor’s annual TripBarometer... read more
Travel & Hospitality Industry Among Top Web Performers
A January 2013 study by Adobe looked at how various industries performed across various devices and how these industries’ websites performed in certain specific categories, including site stickiness, smartphone and... read more
How Travel Destinations Are Embracing Social
Back in 2009, the folks at Tourism Australia came up with was is still today considered one of the best contest ever held on the web, social media or anywhere... read more
Online Resources Key To Travel Decision-Making [Infographic]
In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or... read more
10 Women That Rock Our Social Media World!
12It’s almost March 8th, which means International Women’s Day. To mark the event this year, I thought I would share with you my top 10 women who rock the social... read more
How To Apply Content Marketing In Hospitality
The first edition of Social Media Examiner’s Content Success Summit 2013 is almost a thing of the past but the past few weeks have been a thought-provoking journey. And while... read more
Great Example of Travel Destination Going Digital: Singapore
2With the advent of social media and mobile comes the contraction of the three traditional phases of travel into a single one: real-time! The lines between before, during and after... read more
Content Marketing Is The New Advertising
The folks at Social Media Examiner are presently running the first edition of the Content Success Summit, a four weeks long smorgasbord of leading-edge webinars with industry experts such as... read more
Seven Steps To Manage Your E-Reputation
1In preparation for two keynote sessions I will be giving shortly during the month of February, I was asked to address some of the ways brands can effectively manage their... read more
Is Facebook’s Graph Search A Foursquare-Killer?
Okay, so unless you’ve been living under a rock for the past two weeks, you have probably heard of Facebook’s big announcement last January 15th: Graph Search. More than a... read more
