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Profile: Frederic Gonzalo

Marketing and communications expert & speaker with 18 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz or www.fredericgonzalo.com

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Articles by Frederic Gonzalo
How Visit Philly Crowdsources Its Next Ad Campaign

How Visit Philly Crowdsources Its Next Ad Campaign

Travel & Leisure

In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role:... read more

Best Practices in Travel Marketing: Blogging

Best Practices in Travel Marketing: Blogging

Travel & Leisure

This is the eighth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Blogging! According to Social Media Examiner’s 2014... read more

Best Practices in Travel: Online Reputation

Best Practices in Travel: Online Reputation

Online Marketing

This is the seventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Online Reputation Management (ORM)! Within the travel... read more

Social Media Best Practices in Travel: Google+

Social Media Best Practices in Travel: Google+

Travel & Leisure

This is the fifth in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Google+ ! Ever since Google... read more

Social Media Best Practices in Travel: Pinterest

Social Media Best Practices in Travel: Pinterest

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This is the first in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Pinterest! Pinterest is still considered... read more


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5 Tips For Your New Twitter Profile

5 Tips For Your New Twitter Profile

Well, I had been hearing about “it” for the past week in various blog posts and tweets, and so I was excited to receive an email from Twitter finally telling... read more

How Facebook Influences… TripAdvisor!

How Facebook Influences… TripAdvisor!

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are... read more

What Hotel Guests Want in Mobile Features

What Hotel Guests Want in Mobile Features

Mobile & Apps

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The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power... read more

The (Sorry) State of Social Marketing in 2014

The (Sorry) State of Social Marketing in 2014

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Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One... read more

4 Creative Uses of Instagram in Destination Marketing

4 Creative Uses of Instagram in Destination Marketing

For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook,... read more

How TripAdvisor Impacts Travel Decision-Making [Infographic]

How TripAdvisor Impacts Travel Decision-Making [Infographic]

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright... read more

How Socially Engaged Is Your Brand?

How Socially Engaged Is Your Brand?

Social media has changed how people and brands communicate with each other, creating expectations and new speed levels of interaction. A recent report by Sprout Social sheds some interesting light... read more

Facebook Turns 10! Ten Facts To Consider

Facebook Turns 10! Ten Facts To Consider

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Time flies, they say, when you’re having fun… well, it’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. At first, access... read more

What Content Travelers Seek Online

What Content Travelers Seek Online

Content Marketing

Expedia Media Solutions partnered with ComScore during the summer of 2013, surveying over 1,000 US Adults who had traveled in the previous past 6 months, and owned a desktop/laptop, tablet... read more

14 Digital Marketing Trends for Hotels in 2014 [Infographic]

14 Digital Marketing Trends for Hotels in 2014 [Infographic]

In the travel & hospitality sphere, it’s always insightful to take a closer look at how hotels embrace new technologies and face upcoming challenges. The folks at NetAffinity came up... read more