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Profile: Frederic Gonzalo

Marketing and communications expert & speaker with 18 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike. Reach me at frederic@gonzomarketing.biz or www.fredericgonzalo.com

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Articles by Frederic Gonzalo
KPIs for Your Social Media Dashboard

KPIs for Your Social Media Dashboard

Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on... read more

Video Best Practices in Travel Marketing

Video Best Practices in Travel Marketing

Travel & Leisure

This is the eleventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on video marketing! According to a study published... read more

Mobile Best Practices in Travel Marketing [Infographic]

Mobile Best Practices in Travel Marketing [Infographic]

This is the tenth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on mobile marketing! Few industries have been more... read more

Social Media Challenges in Destination Marketing

Social Media Challenges in Destination Marketing

Travel & Leisure

Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has more than 175 million reviews. We have come to expect... read more

How Visit Philly Crowdsources Its Next Ad Campaign

How Visit Philly Crowdsources Its Next Ad Campaign

Travel & Leisure

In the travel marketing vertical, destinations are usually amongst the leaders in terms of innovation and trying out new tactics. It boils down to the very core of their role:... read more

Best Practices in Travel Marketing: Blogging

Best Practices in Travel Marketing: Blogging

Travel & Leisure

This is the eighth in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Blogging! According to Social Media Examiner’s 2014... read more

Best Practices in Travel: Online Reputation

Best Practices in Travel: Online Reputation

Online Marketing

This is the seventh in a series of “Best Practices in Travel” posts to be published on this blog. Today, we focus on Online Reputation Management (ORM)! Within the travel... read more

Social Media Best Practices in Travel: Google+

Social Media Best Practices in Travel: Google+

Travel & Leisure

This is the fifth in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Google+ ! Ever since Google... read more

Social Media Best Practices in Travel: Pinterest

Social Media Best Practices in Travel: Pinterest

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This is the first in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Pinterest! Pinterest is still considered... read more

5 Tips For Your New Twitter Profile

5 Tips For Your New Twitter Profile

Well, I had been hearing about “it” for the past week in various blog posts and tweets, and so I was excited to receive an email from Twitter finally telling... read more

How Facebook Influences… TripAdvisor!

How Facebook Influences… TripAdvisor!

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are... read more

What Hotel Guests Want in Mobile Features

What Hotel Guests Want in Mobile Features

Mobile & Apps

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The iPhone was launched in 2007, less than seven years ago, yet we tend to forget how life was ‘before’ the advent of smartphones. Social media has flipped the power... read more

The (Sorry) State of Social Marketing in 2014

The (Sorry) State of Social Marketing in 2014

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Not too long ago on this blog I shared the results from a recent study conducted by Sprout Social and meant to measure How Socially Engaged is Your Brand. One... read more

4 Creative Uses of Instagram in Destination Marketing

4 Creative Uses of Instagram in Destination Marketing

For marketers working in the travel and hospitality vertical, it’s an ongoing challenge to find the right tools to reach out to digital nomads and the always-on traveler generation. Facebook,... read more

How TripAdvisor Impacts Travel Decision-Making [Infographic]

How TripAdvisor Impacts Travel Decision-Making [Infographic]

TripAdvisor commissioned a report last December in order to better understand the importance of review sites in the decision-making process of travelers around the world. The study, conducted by PhoCusWright... read more