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Profile: Frank Strong
Articles by Frank Strong
Research: Corporate Blogging Bounces Back in Style
5Blogging is back in corporate fashion according to the 6th annual study of social media of the Inc. 500 by UMASS Dartmouth researchers (executive summary). This year’s study found that... read more
Content Marketing is not an Act, but a Habit
3“Excellence, is not an act but, a habit.” – Artistotle A new AdAge study on content marketing finds marketers are spending 12% of their budgets on content marketing. This is... read more
Five Reasons Marketers Should Care That Oracle Is Acquiring Eloqua
There’s a battle for the cloud. With a wink, Marc Benioff’s Salesforce snapped up social media monitoring tool Radian6 in 2011 and made waves about a year later by digesting... read more
Why Content Marketing is like a Street Corner Store
Physical stores – the brick-and-mortar kind – always prefer to select site locations on street corners for one simple reason: it provides two sets of store front windows and two... read more
Five Take-aways From A Content Marketing Study
The year isn’t quite over, but 2012 has shaped up as the year content marketing has come of age. Content marketing is the new SEO, the new advertising and the... read more
Influence: Five Surprising Findings On SMBs and Social Media
Yesterday Vocus released a new study: Path to Influence: An Industry Study of SMBs and Social Media. The survey questioned 400 decision makers working for small- and medium-sized organizations with... read more
PR Pros: Traditional Media Still Matters
5For all the adoration of social media, traditional media still matters. Two eMarketer studies published this year provide insight as to why – and PR pros should take note. First,... read more
Negative Comments? It’s our Time to Shine
2Thirty-eight percent of companies are unprepared to deal with social media crisis according to a recent survey by the Ethical Corporation. Another 34% feel so-so about their preparedness. So-so? Mr.... read more
Research: Has Social Media Crossed The Chasm?
3The chasm. It’s a giant gap on the uphill swing of a distribution line popularized by high-tech marketer Geoffrey Moore in 1991. Crossing that chasm is a high wire bridge... read more
Facebook Drama and the Re-Rebirth of Advertising vs. PR
Facebook ads don’t work, that’s why GM pulled their budget. Yes, they do work, and here’s a study that proves it. No, they don’t work, the data from the study... read more
B2B Social Media: Laggards and Adopters
Companies monitor, track and respond to mentions in social media – that was the headline from a recent study eMarketer published. It sounds good, but one finding in the study... read more
The Steve Jobs Social Media Effect: What is the Impact of Celebrity CEOs
Steve Jobs arguably earns more buzz than any other CEO. What impact does this buzz have on Apple's performance and what will be the impact of his absence from... read more
B2C Survey Slice: PR & Social Media in 2011
2About a week ago Vocus announced the results of its annual PR planning survey, titled Social Media Comes of Age. Today, we’ve sliced that data exclusively for B2C Insider to... read more
