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Profile: Frank Strong

Father.  PR Pro. Soldier.  SCUBA Diver.  Skydiver. Go Pats! Communications Director, LexisNexis. Read more from Frank on his blog the Sword and the Script

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Articles by Frank Strong
content marketing PR

Seven Underlying Reasons Content Marketing is Better PR

Content Marketing

4

He just started writing reporters one day.  It was a time before status updates, tweets and blog comments; he sent his thoughts by email.  It wasn’t a pitch.  It wasn’t... read more

We cant just be PR pros anymore

We Can’t Just be PR Pros

Public Relations

2

In May SEOmoz pulled off a brilliant rebranding campaign where it dropped the “SEO” part and is now simply known as Moz.  They didn’t just drop the campaign, the company actively laid the... read more

Research: Corporate Blogging Bounces Back in Style

Research: Corporate Blogging Bounces Back in Style

5

Blogging is back in corporate fashion according to the 6th annual study of social media of the Inc. 500 by UMASS Dartmouth researchers (executive summary). This year’s study found that... read more

Content Marketing is not an Act, but a Habit

Content Marketing is not an Act, but a Habit

Content Marketing

3

“Excellence, is not an act but, a habit.” – Artistotle A new AdAge study on content marketing finds marketers are spending 12% of their budgets on content marketing.  This is... read more

Five Reasons Marketers Should Care That Oracle Is Acquiring Eloqua

Five Reasons Marketers Should Care That Oracle Is Acquiring Eloqua

Trends & News

There’s a battle for the cloud. With a wink, Marc Benioff’s Salesforce snapped up social media monitoring tool Radian6 in 2011 and made waves about a year later by digesting... read more


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content marketing is like window shopping

Why Content Marketing is like a Street Corner Store

Content Marketing

Physical stores – the brick-and-mortar kind – always prefer to select site locations on street corners for one simple reason:  it provides two sets of store front windows and two... read more

Five Take-aways From A Content Marketing Study

Five Take-aways From A Content Marketing Study

Content Marketing

The year isn’t quite over, but 2012 has shaped up as the year content marketing has come of age. Content marketing is the new SEO, the new advertising and the... read more

Influence: Five Surprising Findings On SMBs and Social Media

Influence: Five Surprising Findings On SMBs and Social Media

Yesterday Vocus released a new study: Path to Influence: An Industry Study of SMBs and Social Media.  The survey questioned 400 decision makers working for small- and medium-sized organizations with... read more

PR Pros: Traditional Media Still Matters

PR Pros: Traditional Media Still Matters

Public Relations

5

For all the adoration of social media, traditional media still matters. Two eMarketer studies published this year provide insight as to why – and PR pros should take note. First,... read more

Negative Comments? It’s our Time to Shine

Negative Comments? It’s our Time to Shine

2

Thirty-eight percent of companies are unprepared to deal with social media crisis according to a recent survey by the Ethical Corporation. Another 34% feel so-so about their preparedness. So-so? Mr.... read more

Research:  Has Social Media Crossed The Chasm?

Research: Has Social Media Crossed The Chasm?

3

The chasm.  It’s a giant gap on the uphill swing of a distribution line popularized by high-tech marketer Geoffrey Moore in 1991. Crossing that chasm is a high wire bridge... read more

Facebook Drama and the Re-Rebirth of Advertising vs. PR

Facebook Drama and the Re-Rebirth of Advertising vs. PR

Marketing

Facebook ads don’t work, that’s why GM pulled their budget. Yes, they do work, and here’s a study that proves it. No, they don’t work, the data from the study... read more

B2B Social Media: Laggards and Adopters

B2B Social Media: Laggards and Adopters

B2B Marketing

Companies monitor, track and respond to mentions in social media – that was the headline from a recent study eMarketer published. It sounds good, but one finding in the study... read more

The Steve Jobs Social Media Effect: What is the Impact of Celebrity CEOs

The Steve Jobs Social Media Effect: What is the Impact of Celebrity CEOs

Steve Jobs arguably earns more buzz than any other CEO. What impact does this buzz have on Apple's performance and what will be the impact of his absence from... read more

B2C Survey Slice: PR & Social Media in 2011

B2C Survey Slice: PR & Social Media in 2011

Trends & News

2

About a week ago Vocus announced the results of its annual PR planning survey, titled Social Media Comes of Age.  Today, we’ve sliced that data exclusively for B2C Insider to... read more