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Profile: Fiona Severson

Fiona Severson received her BA from the University of Minnesota in Strategic Communication and New Media Studies, and now uses it to analyze digital marketing trends and develop strategically sound advertising campaigns.

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Articles by Fiona Severson
5 Content Marketing Guidelines for Catching the Big Fish

5 Content Marketing Guidelines for Catching the Big Fish

Content Marketing

Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don’t. Quantity is definitely a factor in successful content... read more

4 Ways Small Businesses Should Spend On Mobile

4 Ways Small Businesses Should Spend On Mobile

Small Business

2

The smartphone reached maturity in 2012 as late-adopters jumped on the band-wagon, pushing share to over 50% of the mobile market. With 125 million smartphones and 50 million tablets in... read more

Real-Time Content Marketing and What SMBs Can Learn from Oreo

Real-Time Content Marketing and What SMBs Can Learn from Oreo

Content Marketing

Real-time is a buzzword that’s been increasing in velocity around the marketing and journalism industries of late. It refers to the speed at which content hits the market. Back in... read more

Vine is Open for Business

Vine is Open for Business

Mobile & Apps

Today marks the 1 month anniversary of the new mobile app, Vine.  Since its release, it has received a lot of buzz as well as dealt with a variety of issues. ... read more

4 Steps to Get Started with Integrated Digital Marketing

4 Steps to Get Started with Integrated Digital Marketing

Integrated Marketing

Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a... read more

Facebook's Graph Search Embraces SoLoMo

Facebook’s Graph Search Embraces SoLoMo

Graph Search is Facebook’s debut in to the search engine market. Although CEO, Mark Zuckerberg, has made a point of emphasizing that the new tool is “not Web search,” many have speculated that... read more

Integrated Digital Marketing: The Basics

Integrated Digital Marketing: The Basics

Online Marketing

1

It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing.  Sure, one-off ad campaigns still exist, but they... read more

Digital Marketing Analytics: What SMBs Need to Know

Digital Marketing Analytics: What SMBs Need to Know

Business Intelligence

3

The majority of businesses now not only recognize but are embracing digital as a non-expendable part of their marketing strategies. A recent report from Econsultancy says that 71% of businesses... read more

Getting Social: The DOs and DON'Ts of Social Media Marketing

Getting Social: The DOs and DON’Ts of Social Media Marketing

15

With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter at the start of 2013, there’s no denying that social media... read more

Which Digital Marketing Interfaces Are Right for Your Business?

Which Digital Marketing Interfaces Are Right for Your Business?

Online Marketing

SoLoMo makes a great addition to an already solid marketing campaign, but by itself will not save your business. In a recent post, I shared a few tips on how to... read more

How to Transition to SoLoMo: A 6-Step Guide for SMBs

How to Transition to SoLoMo: A 6-Step Guide for SMBs

Online Marketing

With the majority of cell phone users now opting for the cleverer mobile devices on the market, getting social, thinking local, and spending on mobile are more important than ever.... read more