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Profile: Errol Apostolopoulos

Errol Apostolopoulos is the VP of Product at Moontoast, a leading social marketing, social commerce and analytics company. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”. Errol leads product management and strategy for Moontoast’s delivery of innovative social commerce solutions.

Prior to Moontoast, Errol was the Head of Innovation at Optaros Inc., a full-service provider of e-Commerce solutions, where he provided Mobile and Social Commerce innovation, thought leadership and strategy for IR100 clients. Errol also founded and led an angel-backed media/entertainment venture delivering original content programming via TV, web and physical entertainment venues. He successfully sold the venture to private investors in 2007.

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Articles by Errol Apostolopoulos
Mary Meeker’s Year In Review: Digital Trends and Predictions

Mary Meeker’s Year In Review: Digital Trends and Predictions

Marketing

Technology and you No doubt 2012 was a big year for all things social – and we were pleased to see Mary Meeker’s (of Kleiner Perkins Caulfield and Byers) follow-up... read more

Year In Review: Lessons From American Apparel’s Social Marketing Miss

Year In Review: Lessons From American Apparel’s Social Marketing Miss

Social marketing missteps Despite the proliferation of social media “gurus” and over eight years since the start of Facebook, many companies still find themselves in crisis mode following social media... read more

Year in Review: Lessons From Ryanair’s Social Marketing Miss

Year in Review: Lessons From Ryanair’s Social Marketing Miss

Conflicting social messages The whirlwind of conflicting social media activity in 2012 buffeted marketers from one extreme to the next, leaving us all reeling with differing opinions from credible sources.... read more

2012 Year In Review: Lessons From Two Social Marketing Hits

2012 Year In Review: Lessons From Two Social Marketing Hits

Making sense of conflicting predictions With over a billion Facebook users worldwide, everyone’s life has been touched in some way by social media. The question, however, is how brands can... read more

Two Critical but Often Overlooked Benefits of Social Media Marketing

Two Critical but Often Overlooked Benefits of Social Media Marketing

2

If you struggle to achieve ROI using social media, you’re not alone – multiple studies, including the latest from Awareness Inc., reveal that measuring ROI is still the top challenge... read more

Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

Cheap Qualified Leads From Social: A Lesson in the Value of Social Media

Potential vs. actual benefits in social media Imagine an industry with 1.5 billion potential consumers. An industry that, according to the McKinsey Global Institute, has the potential to add $900... read more

Social Marketing ROI Requires the Right Mindset – Musing Inspired by Olivier Blanchard’s Book

Social Marketing ROI Requires the Right Mindset – Musing Inspired by Olivier Blanchard’s Book

Social Marketing ROI – are we there yet? The answer is still, surprisingly, “It depends!” And it just may be that as social marketing is evolving, marketers are still challenged... read more

A New Framework for Quantifying Social Media Investments [Infographic]

A New Framework for Quantifying Social Media Investments [Infographic]

With Gartner estimating that half of all web sales will come from social and mobile, and only 20% of marketers currently taking advantage of this opportunity, your brand needs to know what it’s doing... read more

4 Ways To Take Advantage Of The Social Commerce Opportunity This Holiday Season

4 Ways To Take Advantage Of The Social Commerce Opportunity This Holiday Season

For digital marketers, this last quarter of 2012 brings a new social commerce flavor. Social media will take a more central role in the brand marketing arsenal, with 90% of... read more

Social Holiday Shopping Trends 2012: How To Make It Work For Your Brand

Social Holiday Shopping Trends 2012: How To Make It Work For Your Brand

Holiday shopping trends It’s coming. That time of year when you can buy tech, apparel, and holiday gifts at jaw-dropping prices. The Black Friday, Cyber Monday, and Christmas specials that... read more

Why Newsfeed GRPs Will Become A Standard Way to Measure Marketing ROI

Why Newsfeed GRPs Will Become A Standard Way to Measure Marketing ROI

Marketing

Most of us don’t miss the Mad Men era, but you have to agree that those times were indeed the golden times for the ad industry – television was the... read more

A New Framework for Quantifying Social Media Investments: Part II

A New Framework for Quantifying Social Media Investments: Part II

Transaction and Endorsement: The keys to ROI in DITE As mentioned in our first post on DITE, marketers need a new framework to better engage with and leverage fans on... read more

A New Framework for Quantifying Social Media Investments: Part I

A New Framework for Quantifying Social Media Investments: Part I

Social media participation: The need for a new fan engagement framework Brands today understand that they must participate in social media channels both to leverage those communities and to avoid... read more

Takeaways From Future M: The Future Of Social Is Action

Takeaways From Future M: The Future Of Social Is Action

An agency, a brand manager, and a software vendor walk into a bar… Sorry, there’s no punch line yet – any suggestions? On Tuesday night, I had the opportunity to... read more

Driving Revenue With Social Media: The Importance of Social Endorsement

Driving Revenue With Social Media: The Importance of Social Endorsement

The proliferation of social media It’s no secret that if you’re reading this post, your life, as well as the lives of those around you, has likely been heavily influenced... read more