Author: Ernan Roman

Author Profile

Ernan Roman
President, Ernan Roman Direct Marketing Corp., (ERDM)

Inducted into the DMA Marketing Hall of Fame based on results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing.
ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue for clients including IBM, MassMutual, QVC, NBC, Microsoft and Norton AntiVirus. 

Named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries” and by Crain’s B to B Magazine as one of the “100 most influential people in Business Marketing”. 

Ernan’s latest book is titled, “Voice of the Customer Marketing”. He also writes the widely read and Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”.

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