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Profile: Erin C Nelson
Articles by Erin C Nelson
11 Sorry Excuses for Content That You Shouldn’t be Sharing
Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing... read more
Unraveling Social Business: An Interview with Dion Hinchcliffe
Dion Hinchcliffe is the Chief Strategy Officer at Dachis Group. He researches, writes and speaks around the globe on social business topics including strategy, business transformation, big data, analytics and enterprise architecture.... read more
7 Must Have Social Media Business Tools for Influence, Authority and Time Management
You’re in social business. Among the many things on your busy agenda, you need to research relevant influencers in social media. From them, you can learn, connect, utilize their communities,... read more
The Second Phase of Social Business Evolution
The rate at which online media and social business evolves might have shocked Darwin into an early grave. If it sounds overwhelming, don’t be shy. Sit down, grab a cup... read more
4 Surprising Findings About B2B Content Marketers
5Content Marketing Institute and Marketing Profs’ new study, B2B Content Marketing: 2013 Benchmarks, Budgets and Trends, is so chock-full of statistics and data for B2B marketers that it could – quite... read more
How to Climb to the Top of the B2B Marketing Pack
B2B and technology marketers are at a disadvantage when it comes to reaping the benefits of social networks. How do you reach the top? Same Language, Different Dialects Marketers are... read more
How to Talk B2B and Brand Your Business
2The Joke’s on You Don’t kid yourself, fellow B2B executive. Modeling your content marketing plan around the recent success of Coca-Cola’s content marketing campaign is a surefire way to fall flat of... read more
How to Avoid Being a Social Media Neanderthal
For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit... read more
3 Reasons Why Your Business Must Be Social
3Why social media engagement is a defining element of the 21st century, and the success of your business relies on your participation. Social media engagement is not just for the... read more
22 Quotes That Will Make You A Better Marketer
1(This is a co-contributed post, written with Jonathan Geabauer – @jogebauer.) Every marketer needs motivation, a strategy, financial support and a vision. May these famous words help get your marketing... read more
Twitter: Should I Use A Company Or Personal Account In B2B?
2Not long ago, a user on our site asked me, “In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus... read more
How To Find Your Social Business Stage
Social Business Inspiration “The good thing about social media is that it gives everyone a voice. The bad thing is… it gives everyone a voice.” – Katie Couric Katie Couric... read more
7 Pros and Cons of Content Marketing
2Many marketers hail the benefits of content marketing, but is it as glamorous at those who have found success proclaim? PROS 1. You evoke an emotional response. This comes with a... read more
5 Reasons To Utilize Your Publishing Platform
Have you ever woken up and thought: “I have something valuable to say.” Or maybe: “Man, I wish more people would buy my product so I could finally buy that... read more
Are United States Politics B2B Or B2C?
B2B and B2C interaction require different methodologies to maximize influence. What does this mean within the U.S. political arena? … Dear United States and Global Citizens: As we enter the... read more
