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Profile: Erik Bernstein

Erik Bernstein is seasoned social media manager and prolific freelance blog writer. Combining those skills with the training and hands-on experience he's received as part of the Bernstein Crisis Management team gives him a unique edge in understanding how to best handle conversation, customer service and reputation management strategy across all forms of internet communications.

When not conducting serious business on the Internets he loves to read, prepare all types of food, from fried twinkies to steak béarnaise, and pretend he's a pool shark on his favorite ratty old table.

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Articles by Erik Bernstein
A Crisis Averted

A Crisis Averted

Quite often, just doing the right thing is enough for crisis management Last week, Rogers Media found itself at the center of an unexpected crisis. While vacationing in Mexico, cellular... read more

Do the Legwork & Boost Your Crisis Management

Do the Legwork & Boost Your Crisis Management

Proper prep is the #1 way to reduce the impact of crises on your operations There are many parallels that can be drawn between crisis management and sports. In a... read more

SimCity, Real Crisis

SimCity, Real Crisis

Launch issues leave EA in dire need of crisis management Many of us have fond memories of playing SimCity, building networks of roads and utilities, adding amenities and ultimately destroying... read more

Think Before You Promote

Think Before You Promote

Consider carefully, or you could create your own crisis management scenario In Oakland, CA, a city where the burglary rate climbed over 40% last year, Mayor Jean Quan came under... read more

Cracked Buses, Broken Business

Cracked Buses, Broken Business

Neglecting even basic crisis management, Fung Wah buses are no more When Massachusetts inspectors found cracks in Fung Wah bus frames, we knew the discount carrier line had a crisis... read more

Ducking Reporters, Literally.

Ducking Reporters, Literally.

Why you need to include media training in your crisis management prep Knowing how to handle media relations is one of the core components of crisis management, but to this... read more

Cover Ups Are So Passé

Cover Ups Are So Passé

Stick to Crisis Management 101, admit your mistakes When it was announced that traces of the agricultural chemical DCD had been discovered in milk powder produced by New Zealand dairy... read more

Crisis Management & Cyber War

Crisis Management & Cyber War

Defend your virtual borders We recently wrote on the NY Times Hacking and what it means to you, but the latest news from the world of cyber-threats makes that attack... read more

Every Avalanche Starts Somewhere

Every Avalanche Starts Somewhere

Strategy

Large crises often have their roots in small incidents It’s painfully common for organizations to only learn invaluable crisis management lessons AFTER they’ve experienced costly problems of their own. Thing... read more

Dead Body Found in Water Tank: a Hotel Crisis

Dead Body Found in Water Tank: a Hotel Crisis

No playing ostrich with this one, crisis management is needed, and fast The story of the young woman who disappeared late last month and was found dead in a hotel’s... read more

Twitter, Where’s Your Response?

Twitter, Where’s Your Response?

Silence is a major crisis management no-no In case you’ve missed the social media headlines of the past couple days, the Twitter feeds of both Burger King and Jeep were... read more

Give the People What They Want

Give the People What They Want

Customer Experience

You can defuse many crises just by saying, “We hear you.” These days, it’s just as likely that a stakeholder with a question is going to turn to social media... read more

Canadian City’s Rogue Tweet Crisis

Canadian City’s Rogue Tweet Crisis

Errant tweets, offended followers and weak crisis management – a bad combination The city of Vaughan, located a bit north of Toronto, was the latest organization to find itself in... read more

Practice for Crisis Preparedness

Practice for Crisis Preparedness

Public Relations

Perfect crisis management takes practice, practice, practice Practice makes perfect. We’ve heard it from parents, teachers and coaches all of our lives, so why do so many organizations neglect the... read more

Horsemeat Crisis Stampedes Across Europe

Horsemeat Crisis Stampedes Across Europe

Oddball

What crisis management steps should EU meat producers take as scandal grows? [WARNING: The following blog post may contain puns dangerous to one's sanity.] As British police and regulators raid... read more