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Profile: Erica Ayotte

Erica leads Constant Contact’s social media marketing efforts where she develops and executes strategic social business and communications programs that drive brand awareness, affinity, and conversion. She has managed marketing programs at several B2B technology companies, and has a background in content development, marketing analytics, and project management. 

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Articles by Erica Ayotte
Social Media Will Not Save Your Business

Social Media Will Not Save Your Business

It also won’t make your marketing program successful, and it certainly won’t drive revenue either. That is — if it’s not integrated into an existing business ecosystem that, ahem, works.... read more

Defining Digital Content Curation

Defining Digital Content Curation

Content Marketing

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“Content curation” is one of those phrases that gets repeated ad naseum without much thought about what it actually means or what role it plays in our digital lives. It’s... read more

How to Use Twitter’s New Analytics Dashboard

How to Use Twitter’s New Analytics Dashboard

Online Marketing

Earlier this month, Twitter (finally) released a native analytics platform to all users. If you don’t use a Twitter analytics tool already, this information will help pull back the curtains... read more

Social Media Marketing Is A Marathon, Not A Sprint

Social Media Marketing Is A Marathon, Not A Sprint

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The Boston Marathon, the world’s oldest annual marathon, serves as a yearly reminder of what hard work, perseverance, and carbo-loading can do. It can also be a good reminder of... read more

Creating a Connected Experience for Brands Across Mobile and Web

Creating a Connected Experience for Brands Across Mobile and Web

Online Marketing

1

We are past the point where mobile is an add-on or afterthought: Nearly 25% of web traffic came from a mobile device by the end of 2012, and some analysts... read more


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