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Articles by Eoin Keenan
How To Manage Your Employees’ Personal Brand On LinkedIn

How To Manage Your Employees’ Personal Brand On LinkedIn

By now you will no doubt have read about the importance of personal branding. With the advent of social media and the ease of self-publishing, every one of us now... read more

B2B Digital Marketing Is About Far More Than LinkedIn And Email

B2B Digital Marketing Is About Far More Than LinkedIn And Email

B2B Marketing

The words digital marketing usually paint the same pictures. People’s minds immediately go to social media, email and websites. They see rooms filled with pie charts, computers with five screens... read more

4 Reasons Pinterest Is A Waste Of Time For B2B Marketers (And One Reason It Might Not Be)

4 Reasons Pinterest Is A Waste Of Time For B2B Marketers (And One Reason It Might Not Be)

B2B Marketing

2

I’ve been remiss in my duties recently. As bloggers, whether you’re writing about sports or SAP, we have a responsibility to those who take the time to read our work.... read more

The Greatest Skill In Content Marketing

The Greatest Skill In Content Marketing

Content Marketing

There’s a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You’ve heard it before and I’m not... read more

5 B2B Digital Marketing Mistakes You Don’t Know You’re Making

5 B2B Digital Marketing Mistakes You Don’t Know You’re Making

B2B Marketing

1

Some mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report, your heart sinks and the mistake... read more


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B2B Content Marketing Can Help You Take On Bigger Brands

B2B Content Marketing Can Help You Take On Bigger Brands

B2B Marketing

1

I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities. The traditional approach, the one we know... read more

B2B Digital Marketing’s Only Rule: There Are No Rules

B2B Digital Marketing’s Only Rule: There Are No Rules

Digital Marketing

We often get asked about the right way to do certain things. ‘What needs to be included in a good email marketing campaign?’ or ‘what rules are there for creating... read more

5 Reasons Priorities Are The Key To Effective Content Marketing

5 Reasons Priorities Are The Key To Effective Content Marketing

Content Marketing

What’s the most important part of your business? Which industry topics do your clients care the most about? How do you measure their interest? There are many questions you need... read more

8 Horrible Words To Avoid In B2B Digital Marketing

8 Horrible Words To Avoid In B2B Digital Marketing

Digital Marketing

1

I read a lot of B2B digital marketing content. From rival brands, to client competitors, to industry blogs; I encounter it everywhere. And I’ve noticed a few of my own... read more

B2B Social Media Is About Building Your Community

B2B Social Media Is About Building Your Community

B2B Marketing

1

I’ll let you in on a little secret, whenever I write these blogs; I listen to music. It’s a great way to block out the world around and focus on... read more

Do You Know Who Your B2B Content Marketing Is For?

Do You Know Who Your B2B Content Marketing Is For?

Content Marketing

The clever answer to the question in the title of this piece may be, ‘Yeah, my customers’, but that doesn’t make it the right answer. Every piece of content marketing... read more

5 Other Benefits of Inbound Marketing Besides Traffic & Sales

5 Other Benefits of Inbound Marketing Besides Traffic & Sales

Marketing

Inbound marketing sounds like it’s all about traffic. Even without any explanation, the name suggests it’s built around inward motion. And in many ways that impression is correct. Inbound marketing... read more

B2B Service Providers’ Online Presence Is A Daily Job Interview

B2B Service Providers’ Online Presence Is A Daily Job Interview

B2B Marketing

Job interviews are stressful, whether you’re interviewer or interviewee. They’re uncomfortable and awkward, but necessary chores. While factors like social media and personal branding have done a lot to streamline... read more

How Far Off-Topic Should A B2B Blog Go?

How Far Off-Topic Should A B2B Blog Go?

  When we talk to clients about blogging the same question comes up over and over. It’s not always the first question; clients often come to us with a list... read more

One Mistake Can Destroy Your Online B2B Strategy

One Mistake Can Destroy Your Online B2B Strategy

B2B Marketing

Moving can be stressful. You develop an overwhelming obsession with cardboard boxes, discover that you really are quite attached to that broken tin opener that you thought you could throw... read more