Popular Today on Business 2 Community: All Popular Articles
| Notes From an Intern: To Blog or Not to Blog? | Time To Turn Your Sales Team Social? | How to Effectively Protect Your Site from Spam Attacks |
Profile: Emily Connor
Articles by Emily Connor
Taco Bell Sends Snapchat, Young People Freak Out
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of... read more
8 Engaging And Innovative YouTube Campaigns For YouTube’s 8th Birthday
Happy Birthday, YouTube! In 2005, the video-sharing site launched its first video, and just eight years later, YouTube boasts over 1 billion monthly users. Incorporating YouTube into a social strategy... read more
Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance
You’ve seen the articles: “Teens Over Facebook,” “Kids Views Facebook as Parents’ Playground” and “Teenagers Bid Facebook Adieu.” Wait a second, marketers! Don’t abandon your focus on Facebook just yet!... read more
HBO’s “Girls” Dominates Multi-Platform Social Promotion
The polarizing hit TV-show Girls returned on Sunday for its sophomore season, and the HBO team was adamant that you (and everyone else with an internet connection) would be aware.... read more
Retailers Gamify Holiday Promotions
All signs suggest that gamification, the act of leveraging game mechanics and psychological motivations to engage audiences, is here to stay. Gartner Research recently released a study predicting that by... read more
5 Social Marketing Mistakes To Avoid Around the Holidays
2Nearly every year the holidays sneak up on us. Before we know it, radio stations are playing their renditions of classic holiday tunes, and stores are sold out of the... read more
Information Overload: Physicians Turn to Social Media to Enhance & Share Medical Knowledge
Think about how many interactions average consumers have with employees in their daily lives – at grocery stores, post offices and chain restaurants, to name a few. What if those... read more
Teenagers and Seniors Look to Social for Healthcare Answers
When it comes to medical advice, “I do as much as I can to get it on their phones, because that is what they live and die for,” says Dr.... read more
5 Tactics Retailers Used To Amp Up Social Engagement This Week
“A picture is worth 1,000 words,” but how many comments, likes and shares does it get you? If your brand is sharing photos in the most engaging ways, then that... read more
Tactics for Boosting Social Engagement with Photos, Photos, Photos!
We’ve stressed it time and again — Facebook photos are sure-fire ways to grab your fans’ attention and increase your brand’s level of social engagement. This week on our Retail... read more
Battle of Engagement: Quirky Photos vs. Political Passions
For retailers, fan engagement is a key social metric. But which engages fans more: political controversy or goofy photos? Big movers on this week’s Retail Social Juice Index (RSJI) experienced... read more
Photo Tactics for Increased Social Engagement: Tim Tebow, iPhone 5 & more
Every week, we take a look at the Retail Social Juice Index’s (RSJI) top moving brands of the week and share how these retailers connected with their fan base. All... read more
Controversy Pushes Toys “R” Us to Top of the RSJI
Two brands proved that the green plus signs and red minus signs are not always so straight forward on our Retail Social Juice Index (RSJI). Heightened engagement doesn’t necessarily equal... read more
Social Strategies: Pushing Products without Pushing Fans’ Buttons!
It goes without saying that a brand’s Facebook, Twitter and other social streams should not exist solely as a means to push products at consumers. It takes subtlety, but some... read more
Top Ranking Retailers Combine Strategy and Engagement Boosters
For social platforms and engagement, we know what works: photos, videos, calls-to-action. But it’s also important for brands to use strategic tactics along with these standard engagement boosters. This week’s... read more
