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Profile: Elyse Andrews
Articles by Elyse Andrews
Top 10 Things to Test to Boost Email Marketing Results
1Email marketers often see their results slipping–fewer opens, a lower click-through rate and a dropping conversion rate–and panic. That’s understandable when the bottom line is at stake, but panicking won’t... read more
Increase Retention, Engagement and Sales with a Special Edition
In my former role as an email marketing manager, I was in charge of publishing a daily email newsletter to more than 200,000 readers. When I started in the job,... read more
5 Ways to Keep Your Email Newsletter Content Fresh and Engaging
I recently wrote in this space about five simple steps to improve the look of your email newsletter and today, I want to follow up on that with a post... read more
Improve the Look of Your Email Newsletter in 5 Simple Steps
It’s easy to let your email marketing newsletter get stale. You find a formula that works and send a variation of the same thing day after day, week after week,... read more
Create a Gauntlet Welcome Series to Retain New Leads
Seeing your email list grow is a great feeling. You’ve put in hard work to get quality leads and now they’ll stick around and buy your products or services, right?... read more
