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Profile: Drew McLellan

Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers.

He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

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Articles by Drew McLellan
Start a Conversation With Your Customer?

Start a Conversation With Your Customer?

Customer Experience

Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with... read more

5 Ways to Market If You Don’t Have a Lot of Money

5 Ways to Market If You Don’t Have a Lot of Money

Marketing

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if... read more

Marketing Automation — Evil or Misunderstood?

Marketing Automation — Evil or Misunderstood?

Marketing Automation

When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is. Well — if you do it badly, that’s... read more

Building a Website Your Users Will Love

Building a Website Your Users Will Love

Online Marketing

It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether... read more

How to Be a Good Agency Client

How to Be a Good Agency Client

Customer Experience

I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my... read more

Is Your Website Sales Funnel-Shaped?

Is Your Website Sales Funnel-Shaped?

Online Marketing

There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in... read more

Is Creativity Bad For Marketing?

Is Creativity Bad For Marketing?

Marketing

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one... read more

Danger! Distraction Ahead!

Danger! Distraction Ahead!

Strategy

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think... read more

Who Determines Absolute Value?

Who Determines Absolute Value?

Marketing

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own... read more

Should You Be a Content Marketer?

Should You Be a Content Marketer?

Content Marketing

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at... read more

Trends We Can’t Ignore

Trends We Can’t Ignore

Marketing

In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as... read more

Media Coverage is Not a Given

Media Coverage is Not a Given

Public Relations

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant... read more

Direct Mail is the Hot New Media

Direct Mail is the Hot New Media

Marketing

Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit —... read more

Don’t Create a Disconnect for Your Customers

Don’t Create a Disconnect for Your Customers

Customer Experience

I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because... read more

Use Social Media to Drive Traffic to Your Business’ Website

Use Social Media to Drive Traffic to Your Business’ Website

Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad... read more