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Profile: Drew McLellan
Articles by Drew McLellan
How Does Your Paper Resume Stack Up to This?
The world has changed. Things are different. This is the new normal. This ain’t your grandaddy’s marketing. We can say it a million ways but some folks just aren’t going... read more
What Do Consumers Want From Brands?
That’s the age-old question, isn’t it? When you think about everything we’ve experienced in the last decade and a half – from the Y2K scare to 9/11, Iraq and then... read more
Marketing is Getting the Details Right
Marketing is getting the details right. And its always the simple things that companies mess up. Let me give you an example. As you may know, I travel quite a... read more
Your Marketing Includes Way Too Much You
One of the most common mistakes marketers make is that they think their customers and prospects care about them, what they sell and how it works. The human truth is... read more
Make the Most of Any Conference You Attend
It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet... read more
Bad Things Happen in the Dark
When you think about it — being in the dark is always scary. When you were a kid, laying in bed and you heard a strange noise in your closet... read more
Hey Media Rep… Do It Like This (Please)
I totally get that you are trying to make a living and that someone at your radio station, newspaper, TV station, magazine etc. says that my client should be advertising... read more
Selling Shouldn’t Equal Annoying
There’s a Walgreens a few blocks from my house. It’s a convenient place to get just about everything, so I’m there a few times a week. It seems like every... read more
Touching My Heart Doesn’t Necessarily Touch my Wallet
Two of the best Superbowl commercials from yesterday were by Budweiser (no shock) and Jeep (a little more surprising). Lots of tweets and FB updates mentioned “tearing up” as they... read more
Bring Your Marketing to Life
For the past decade, we’ve been talking about experiential marketing. It’s not enough to create an awareness of your product — you need to, when you can, connect with your... read more
Data Delivers Customized Experiences
I’ve been exploring some of the trends that should be on everyone’s radar screen as we enter 2013. As with all trends, some of these are still emerging and others... read more
Are You Ready for the Attention?
Let me paint you a picture. You have a new product that you’re bringing to market in the next 60 days. You have the opportunity to showcase this new product... read more
JWT Intelligence — Trends for 2013
The end of the year = predictions for the upcoming year. All of them are interesting but the one I really put stock in is JWT‘s annual trends report. They... read more
Five Trade Show Mistakes to Avoid
Mistake #1: Not having a pre-game plan. Trade shows are one of those things that sneak up on you. You’re going to have to be out of the office for... read more
Is There Science to Facebook Engagment?
2According to this infographic produced by AmEx Open Forum, the answer is yes. by AmExOPENForum.Learn about data visualization software. But I think that’s putting the cart before the horse. As... read more
