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Profile: Drew McLellan

Drew McLellan's a 25+ year marketing agency veteran who lives for creating "a ha" moments for his clients, clients' customers, peers and audiences across the land. Sadly, for his daughter, he attempts to do the same thing at home.

Drew’s favorite tools for creating these moments are vivid story telling, Italian heritage inspired hand gestures and the occasional tipping of a sacred cow.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.

Drew is also one of the world’s top marketing and branding bloggers.

He’s written the book 99.3 Random Acts of Marketing, co-editing the Age of Conversation series of books and in 1995, he launched his own firm McLellan Marketing Group.

Recently he has appeared in the New York Times, Entrepreneur Magazine, Business Week and Fortune’s Small Business. The Wall Street Journal calls him one of 10 bloggers that every entrepreneur should read.

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Articles by Drew McLellan
Is Creativity Bad For Marketing?

Is Creativity Bad For Marketing?

Marketing

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one... read more

Danger! Distraction Ahead!

Danger! Distraction Ahead!

Strategy

There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think... read more

Who Determines Absolute Value?

Who Determines Absolute Value?

Marketing

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own... read more

Should You Be a Content Marketer?

Should You Be a Content Marketer?

Content Marketing

Content marketing. It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at... read more

Trends We Can’t Ignore

Trends We Can’t Ignore

Marketing

In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as... read more


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Media Coverage is Not a Given

Media Coverage is Not a Given

Public Relations

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant... read more

Direct Mail is the Hot New Media

Direct Mail is the Hot New Media

Marketing

Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit —... read more

Don’t Create a Disconnect for Your Customers

Don’t Create a Disconnect for Your Customers

Customer Experience

I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because... read more

Use Social Media to Drive Traffic to Your Business’ Website

Use Social Media to Drive Traffic to Your Business’ Website

Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad... read more

Why Would I Pick You?

Why Would I Pick You?

Strategy

We have to remember that every day, both our existing customers and potential customers are looking at us and wondering “why would I pick you?” Marketing 101 is that you... read more

Promote Yourself [Book Review]

Promote Yourself [Book Review]

Books

When I first heard the title of Dan Schawbel‘s new book — Promote Yourself (The actual full title is Promote Yourself: The New Rules for Career Success) I thought, uh... read more

Useful = Today’s Marketing Secret

Useful = Today’s Marketing Secret

Books

Let’s look at the reality: Fragmented media choices Permission-based media on the rise Ability to filter, skip, ignore irrelevant advertising Nothing beats word of mouth A jaded, cynical consumer Consumers... read more

We Have to Earn Our Audience’s Attention

We Have to Earn Our Audience’s Attention

Strategy

We have to earn our audience’s attention. Let’s see how you’re doing at that. If you own or run a business, I’d like to you take this little quiz. Would... read more

Building a Great Brand Means Going the Extra Mile

Building a Great Brand Means Going the Extra Mile

Customer Experience

Want a great brand? Building a great brand means going the extra mile. Let me give you an example. I travel a lot so I decided it was time to... read more

Is it Time for a Website Re-Design?

Is it Time for a Website Re-Design?

Online Marketing

1

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as... read more