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Profile: Douglas Burdett

Douglas Burdett is the principal of Artillery, a B2B inbound marketing agency. He is a former artillery officer and Madison Avenue ad man. In lieu of a mid-life crisis, he started performing stand up comedy.

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Articles by Douglas Burdett
Why Website Optimization Trumps Search Engine Optimization

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website optimization are... read more

How To Make Your B2B Marketing Content Work Harder (And Smarter)

How To Make Your B2B Marketing Content Work Harder (And Smarter)

B2B Marketing

You’ve got lots of B2B marketing content for your buyers, but is it “on time and on target” to close more sales? To know, follow the buyer’s journey. In B2B... read more

5 Things You Must Know About Your Buyer Persona To Generate Leads

5 Things You Must Know About Your Buyer Persona To Generate Leads

B2B Marketing

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Would you like to know which marketing content to deliver to whom and exactly when? Here’s how to stop guessing about your buyer persona and know. Picture a man and... read more

The Inbound Marketing Methodology Explained [VIDEO]

The Inbound Marketing Methodology Explained [VIDEO]

Inbound Marketing

Are you overwhelmed by all the moving parts of inbound marketing? Don’t be – sit back and let these short videos walk you through the methodology. Inbound marketing is a... read more

How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success

Inbound Marketing

Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a... read more

Inbound Marketing Takes Time: How Should You Be Using Yours?

Inbound Marketing Takes Time: How Should You Be Using Yours?

Inbound Marketing

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Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here’s what needs to happen. If you’re considering an inbound... read more

20 Stunning Inbound Marketing Statistics

20 Stunning Inbound Marketing Statistics

Inbound Marketing

Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. “Lies, damned lies, and statistics” is a phrase often attributed to Mark... read more

How to Measure Success in Inbound Marketing

How to Measure Success in Inbound Marketing

Inbound Marketing

2

With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. Inbound marketing is a philosophy rooted... read more

How Long Does Inbound Marketing Take to Reach Success?

How Long Does Inbound Marketing Take to Reach Success?

Inbound Marketing

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term. A growing number of... read more

The 3 Most Important Aspects of Inbound Marketing

The 3 Most Important Aspects of Inbound Marketing

Inbound Marketing

Are you a bit overwhelmed by inbound marketing and all its moving parts? Don’t be – it all comes down to three concepts. Inbound marketing is a philosophy rooted in... read more

Is Outbound Marketing Dead?

Is Outbound Marketing Dead?

Marketing

While outbound marketing’s power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing. The false dichotomy of outbound marketing... read more

So What Exactly IS Inbound Marketing?

So What Exactly IS Inbound Marketing?

Inbound Marketing

While the practice of “inbound marketing” has burst on the scene and is growing in popularity, it’s still puzzling to many. Here’s a primer. Many who keep abreast of the... read more

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

Inbound Marketing

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Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. There’s a perception of inbound marketing that it... read more

B2B: How to Close Your Sales Qualified Leads

B2B: How to Close Your Sales Qualified Leads

B2B Marketing

Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here’s how you can score big. Anyone who... read more

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

B2B Marketing

You’ve got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts. One of the most important roles... read more