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Profile: Douglas Burdett

Douglas Burdett is the principal of Artillery, a B2B inbound marketing agency. He is a former artillery officer and Madison Avenue ad man. In lieu of a mid-life crisis, he started performing stand up comedy.

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Articles by Douglas Burdett
How to Unlock the Lead Generation Power of Your B2B Website

How to Unlock the Lead Generation Power of Your B2B Website

B2B Marketing

Not generating enough leads on your website? Don’t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. If you read a lot about... read more

B2B Websites: How To Generate More Leads

B2B Websites: How To Generate More Leads

B2B Marketing

2

Worried that your website’s not catching more leads? Don’t be. Lots of companies are in the same boat. Here’s how you can start reeling them in. Breaking News: A lot... read more

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together

B2B Marketing

Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here’s how to make peace between the two and boost revenues. In the popular book, “Men... read more

Marketing Math: Measuring and Metric-ing Your B2B Marketing

Marketing Math: Measuring and Metric-ing Your B2B Marketing

B2B Marketing

Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here’s how to cut through it... read more

The 3 Social Media Networks That Are Best For B2B Marketing

The 3 Social Media Networks That Are Best For B2B Marketing

B2B Marketing

1

As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Social media... read more


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B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles

B2B Marketing

B2B marketers who link email marketing with their buyer’s journey for lead nurturing will have more success than sending “batch and blast” emails. When used properly, email marketing is one... read more

How To Market Your Business Through Social Media Networks

How To Market Your Business Through Social Media Networks

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To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. When it comes to marketing a business, social... read more

The #1 Step To Take To Create B2B Marketing Goals

The #1 Step To Take To Create B2B Marketing Goals

B2B Marketing

What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few... read more

How Much Should You Be Spending On B2B Marketing?

How Much Should You Be Spending On B2B Marketing?

B2B Marketing

When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in... read more

5 Of The Fastest Ways To Improve Your B2B Marketing

5 Of The Fastest Ways To Improve Your B2B Marketing

B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don’t be. Focus on these 5 areas and you’ll be a... read more

How B2B Marketers Can Use Social Proof To Bag More Leads

How B2B Marketers Can Use Social Proof To Bag More Leads

B2B Marketing

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here’s how your social proof can take flight. Recently I went duck hunting with some friends.... read more

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

B2B Marketing

B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here’s how to do it. Your B2B company has... read more

The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog

The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog

Growing your blog’s email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers. If B2B companies could... read more

9 Ways To Get More Prospects To Discover Your B2B Blog

9 Ways To Get More Prospects To Discover Your B2B Blog

B2B Marketing

1

Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. In the not-to-distant marketing... read more

Why B2B Companies Should Worry More About Customers Than Competitors

Why B2B Companies Should Worry More About Customers Than Competitors

B2B Marketing

Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an... read more