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Profile: Douglas Burdett

Douglas Burdett is the principal of Artillery, a B2B inbound marketing agency. He is a former artillery officer and Madison Avenue ad man. In lieu of a mid-life crisis, he started performing stand up comedy.

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Articles by Douglas Burdett
4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success

4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success

Inbound Marketing

Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here’s how. You often hear it said, “You only... read more

5 Ways To Know If Your B2B Blog Is Picking Up Steam

5 Ways To Know If Your B2B Blog Is Picking Up Steam

B2B Marketing

Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away... read more

7 Ways To Never Run Out Of Magnetic B2B Blog Topics

7 Ways To Never Run Out Of Magnetic B2B Blog Topics

B2B Marketing

Congratulations! You’ve launched a blog for your B2B company. Management and the sales team are on board. The blog posts are helpful and educational. The content is focused on your... read more

The 5 "Must Haves" To Ignite A Lead Generation Blog

The 5 “Must Haves” To Ignite A Lead Generation Blog

B2B Marketing

2

More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. However, just... read more

Why A B2B Website Without A Blog Is Like A Car Without An Engine

Why A B2B Website Without A Blog Is Like A Car Without An Engine

2

Every week new B2B websites are launched. Some are for new startups, but most of the websites are for existing companies who are redesigning their websites. While many companies will... read more

Why Website Optimization Trumps Search Engine Optimization

Why Website Optimization Trumps Search Engine Optimization

While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website optimization are... read more

How To Make Your B2B Marketing Content Work Harder (And Smarter)

How To Make Your B2B Marketing Content Work Harder (And Smarter)

B2B Marketing

You’ve got lots of B2B marketing content for your buyers, but is it “on time and on target” to close more sales? To know, follow the buyer’s journey. In B2B... read more

5 Things You Must Know About Your Buyer Persona To Generate Leads

5 Things You Must Know About Your Buyer Persona To Generate Leads

B2B Marketing

1

Would you like to know which marketing content to deliver to whom and exactly when? Here’s how to stop guessing about your buyer persona and know. Picture a man and... read more

The Inbound Marketing Methodology Explained [VIDEO]

The Inbound Marketing Methodology Explained [VIDEO]

Inbound Marketing

Are you overwhelmed by all the moving parts of inbound marketing? Don’t be – sit back and let these short videos walk you through the methodology. Inbound marketing is a... read more

How To Link Inbound Marketing With Trade Show Success

How To Link Inbound Marketing With Trade Show Success

Inbound Marketing

Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a... read more

Inbound Marketing Takes Time: How Should You Be Using Yours?

Inbound Marketing Takes Time: How Should You Be Using Yours?

Inbound Marketing

1

Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here’s what needs to happen. If you’re considering an inbound... read more

20 Stunning Inbound Marketing Statistics

20 Stunning Inbound Marketing Statistics

Inbound Marketing

Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. “Lies, damned lies, and statistics” is a phrase often attributed to Mark... read more

How to Measure Success in Inbound Marketing

How to Measure Success in Inbound Marketing

Inbound Marketing

2

With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. Inbound marketing is a philosophy rooted... read more

How Long Does Inbound Marketing Take to Reach Success?

How Long Does Inbound Marketing Take to Reach Success?

Inbound Marketing

Are you interested in inbound marketing but worried about how long it will take to start working? Results are not immediate but they are long term. A growing number of... read more

The 3 Most Important Aspects of Inbound Marketing

The 3 Most Important Aspects of Inbound Marketing

Inbound Marketing

Are you a bit overwhelmed by inbound marketing and all its moving parts? Don’t be – it all comes down to three concepts. Inbound marketing is a philosophy rooted in... read more